– Mikkel Monberg , VP of Marketing – E-Commerce Company
Marketing Cloud is key to complete end to end communication with prospects and customers to boost business growth
✓ Automate customer life cycle via journey builder
✓ Drive engagement using SMS
✓ Listen & analyze social media conversations
✓ Personalization to individual customer
✓ Website and mobile analytics
✓ Single view for each customer
✓ Create 1-1 experience with dynamic content, AMPScripts
Client wanted to explore new channel like mobile journey and enhance existing marketing automation implementation. Goal was to increase new customer base and improve customer retention percentage. It was important to gauge customer behavior and predict customer future actions to provide a tailored personalized experience.
Brainstorming with client to define and articulate clear business flow
Design system by analyzing historical data on customer behavior
Setup Mobile studio
Setup automation and journey for multiple paths
Analytics to check click through rates, new marketing campaign launch acceptance
Single environment to manage all their communication channels including email, social, web, and mobile.
Predictive analytics helped define unparalleled customer experience.
Well defined customer’s individual journey with tailored messages.
Delivered more relevant content which helped to build more successful customer relationships.