Enhance Pardot: Utilizing Custom Object Data The beauty of Pardot is the native integration with Salesforce. Nowhere is that tight integration more apparent than with Pardot’s ability to sync with Salesforce Custom Objects. Custom Object Integration is available for an additional cost on Pro editions and is available out of the box with Advanced. It […]
FORM-FILL WITH ACCOUNT ENGAGEMENT PROGRESSIVE PROFILING Marketing Cloud Account Engagement Progressive Profiling is an out-of-the-box functionality and a powerful solution for B2B marketers who want to get detailed prospect data without overwhelming them with a large number of form fields to complete. This advanced form feature allows marketers to gather additional information about prospects over time, […]