FORM-FILL WITH ACCOUNT ENGAGEMENT PROGRESSIVE PROFILING Marketing Cloud Account Engagement Progressive Profiling is an out-of-the-box functionality and a powerful solution for B2B marketers who want to get detailed prospect data without overwhelming them with a large number of form fields to complete. This advanced form feature allows marketers to gather additional information about prospects over time, […]
SFMC EMAIL STUDIO: BOOST YOUR CAMPAIGNS EFFECTIVELY In the world of digital marketing, email remains a highly effective channel for engaging with customers and driving conversions. Salesforce Marketing Cloud’s Email Studio offers marketers a robust suite of tools to create, automate, and personalize email campaigns. In this blog post, we’ll delve into the features and […]
Level Up SFMC: Generating Barcodes And QR Codes Barcodes and QR codes have become essential tools in the realm of Salesforce Marketing Cloud, offering powerful ways to enhance subscriber engagement. Whether it’s for sending tickets, vouchers, discounts, or providing easy access to information through smartphones, incorporating barcodes and QR codes into your marketing strategies can […]
Optimizing Automation Performance with Enhanced Data Visualization Introduction:- The newly unveiled Data Views, namely AutomationInstance and AutomationActivityInstance, facilitate the scrutiny of automation health, aiding in the identification of failure points and the root causes behind prolonged activity runtimes. Automation Instance Data View:- The Automation Instance Data View offers a high-level overview of all Automation […]
Maximizing Conversions: The Power of Landing Pages What are Landing Pages? Upon clicking on a link from an email, advertisement, or other digital platform(where the page is embedded), a user “lands” on a standalone web page known as a landing page. To maximize conversions and increase traffic, every content strategy should employ landing pages. In […]