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Introduction Effective utilization of Salesforce’s SOQL (Salesforce Object Query Language) is essential for developers and administrators handling substantial data volumes. Poorly optimized queries can lead to performance issues, exceeding governor limits, and even application failures. Achieving SOQL Best Practices Building Efficient & Selective Queries For optimal performance, SOQL queries must be selective. This means applying… Continue Reading SOQL BEST PRACTICES: BOOSTING PERFORMANCE AND EFFICIENCY

Introduction Building high-converting landing pages is part of running excellent digital marketing campaigns, and Marketing Cloud Engagement enables you to do this with its product ‘CloudPages’. It’s a drag-and-drop interface that allows you to choose from templated layouts or a blank page, and easily insert content blocks including: Text Image Button Free form Smart Capture… Continue Reading Salesforce CloudPages: Unlock Digital Marketing Success

Introduction In the intricate ecosystem of Salesforce, managing lead assignments efficiently is paramount. One method that stands out for its fairness and balance is the round robin assignment. This approach ensures that every team member gets an equitable share of leads, preventing bottlenecks and optimizing overall productivity. Below, we delve into five distinct methods to… Continue Reading 5 Effective Ways to Master Round Robin Assignments in Salesforce