Leads arrive faster than anyone can route them
Rate forms, portals, purchased sources and partner referrals all land in different places. By the time a loan officer sees a lead, the borrower has already spoken to two competitors.
Salesforce · Mortgage Lending
Loan volume grows in months. The systems underneath it rarely do.
Most lending teams do not have a volume problem — they have a handoff problem. Leads sit unrouted, the origination system and the CRM disagree, borrowers chase status by phone, and nobody can say which referral partner actually funds. Twopir builds the Salesforce-based lending infrastructure that closes those gaps. Leads, loans, milestones and reporting on one data model.
4 hrs
30%
25%
12+
Trusted by 500+ organizations — including mortgage lenders, brokerages and loan-officer teams running their pipeline on Salesforce with Twopir Consulting.
Built for Mortgage Lending
- Salesforce Partner
- HubSpot Partner
- Jungo — The Mortgage App
- Encompass LOS Sync
- Calyx Point · Byte · LendingPad
- Floify · DocsBar
- Optimal Blue · Mortgage Coach
- Salesforce Flow Automation
Where a lending operation quietly loses loans
Volume rarely dies in one place. It leaks a little at every handoff between the form, the loan officer, the origination system and the borrower. Every delay compounds.
Licensing and routing rules live in someone’s head
Who can take a Nevada file, who is on the round robin this week, who covers when someone is out. When that logic is not in the system it is applied inconsistently and never audited.
The CRM and the origination system disagree
The loan file moves in the LOS, the pipeline report is built from the CRM, and the two are reconciled by hand. Leadership ends up trusting neither.
Borrowers and agents chase status updates
Every milestone that is not automated becomes a phone call. Processors spend their afternoon answering "where are we" instead of clearing conditions.
Referral partners are managed on goodwill
Nobody can say which realtor sent what, which relationships actually fund, or which partner has not heard anything in six weeks. The best source of purchase business is the least measured.
Pull-through is a spreadsheet exercise
Application-to-funding rates, cycle time by stage, source profitability — all reconstructed monthly from exports, by which point the quarter is already decided.
What Salesforce gives a lender — and where Jungo fits on top
A clean answer first, because this is the question every lending team is actually asking when they start looking.
Salesforce is the platform. It supplies the data model, the automation engine (Flow), reporting, the security model and the integration surface. It ships with no mortgage vocabulary at all — no loan record, no milestone alerts, no referral-partner tooling.
Jungo — The Mortgage App is the mortgage layer. Sold by the seat and listed on the AppExchange since 2008, it adds the Loan record that carries the transaction separately from the borrower contact, ten shipped milestone-alert templates, a referral-partner programme with an agent portal, borrower document collection, and a maintained sync to five loan origination systems. Everything underneath it stays stock Salesforce: Contact, Task, Event, Case, Flow and the standard report builder are used as-is rather than replaced.
Twopir is neither. We are the team that decides which of the two does each job in your operation, configures it to your branches and licensing rules, connects it to the system the loan actually lives in, and makes sure someone can still run it eighteen months from now. We work with growing, mid-market, and enterprise organizations that need help with complex CRM implementations, integrations, and business system challenges.
Three different projects that all get called the same thing
Almost no competitor page separates these, which is why buyers arrive having priced one and scoped another. Here is where the boundary actually sits.
| Buy the mortgage layer | Configure what you bought | Build on core Salesforce | |
|---|---|---|---|
| What it means | Licence Jungo so the Loan record, milestone templates, agent portal and LOS sync exist without being written. | Shape that layer to your branches: picklists, layouts, routing rules, recipient matrices, report types. | Model loans, milestones and partner reporting yourself on standard objects and Flow. |
| Best when | You want the mortgage vocabulary and the origination sync maintained by a vendor. | You have the layer and it does not yet match how your branches operate. | Your process is unusual, your volume is concentrated, or per-seat cost outweighs the build. |
| Cost shape | Per user per month, plus setup, on a minimum one-year contract. Add-ons stack. | One-off configuration, then small change requests. | Higher one-off build, no per-seat mortgage licence, you own the maintenance. |
| What Twopir does | Independent fit assessment and the licence maths. We do not resell it. | The configuration, the field map, the automation and the reporting. | Architecture, Flow, Apex and LWC where configuration genuinely runs out. |
| Where it goes wrong | Buying the entry tier, then discovering the sync and texting sit a tier up. | Treating shipped templates as finished. Who receives which milestone is configuration on every rollout. | Rebuilding a maintained origination sync by hand, which is rarely worth it. |
The six systems behind a lending operation that scales
Not a feature list from a vendor sheet. This is the work we actually do on a mortgage Salesforce build, in the order it usually matters.
Lead Capture & Distribution
One intake path for every source, with routing that encodes the rules your branch actually operates by instead of leaving them to memory.
- Web-to-lead, portal and purchased-source intake
- Round-robin, state-licensing and loan-type routing
- Reassignment when a loan officer is unavailable
- Lead scoring and hot-list surfacing
- Source and referral-partner attribution from first touch
Loan Pipeline Architecture
The transaction modelled as its own record against the borrower, so pipeline reporting and the borrower relationship stop fighting each other.
- Loan record design, stages and milestone picklists
- Loan process checklists and condition tracking
- SLA clocks and stalled-file surfacing
- Task orchestration across LO, processor and assistant
- Contact/Loan reporting that management can act on
Origination System Integration
A maintained link between the CRM and the system where the loan actually lives, with a field map you own rather than inherit.
- Encompass via ICE Partner Connect, with API user and persona setup
- Calyx Point, Byte, LendingPad and Velocity
- Customer-configurable field mapping, including milestones
- Co-borrower and partner contact creation on sync-back
- Historical loan import, which the live sync does not cover
Borrower & Partner Communication
Milestone alerts, texting and nurture that run off the loan record, so status goes out without anyone remembering to send it.
- Milestone email and SMS templates, borrower and agent variants
- Recipient matrices across borrower, both agents, escrow and title
- Texting on your own Twilio account with opt-out tracking
- Post-close nurture, anniversaries and rate-drop alerts
- Co-marketing collateral and single-property listing pages
Referral Partner Programme
Turn the relationships that drive purchase volume into measured, self-serve infrastructure instead of a favour economy.
- Referral capture as data, not a note on a contact
- Automatic thank-you and pipeline-status reporting to partners
- Agent portal for status, notes and new referrals
- Pre-approval letters reissued within a ceiling you set
- Partner profitability reporting by funded volume
Leadership Reporting
The operating numbers a lending business is actually run on, live, instead of assembled after the month has closed.
- Pipeline by stage, branch and loan officer
- Pull-through, cycle time and stalled-file ageing
- Referral-source profitability over funded volume
- Marketing and nurture engagement against closed loans
- Forecasting that reconciles to the origination system
What moves between your systems, and in which direction
A lending stack is judged on its seams. These are the connections we build and maintain, and what each one is actually for. Full integration detail lives on the integrations page.
Encompass (ICE Mortgage Technology)
The best-documented of the origination links, over ICE Partner Connect. Contact data pushes out to create the file; loan number, milestones and co-borrowers come back.
Calyx Point · Byte · LendingPad · Velocity
The other four supported origination systems, each with its own field map. Which one you run changes the mapping work, not the architecture.
Floify & DocsBar
Borrower document collection and the needs list. Documents attach to the contact record, not the loan — which matters when you design reporting or plan a migration.
Optimal Blue & Mortech
Pricing and lock data into the CRM. Quote reports land on the contact record alongside the borrower’s documents.
Mortgage Coach
Total cost analysis presentations attached to the borrower relationship, so the advice given at the top of the funnel is visible for the life of the client.
Twilio Business Texting
One-to-one and scheduled SMS on your own Twilio account, with templates, merge fields, delivery reporting and consent tracking for TCPA and CAN-SPAM.
Homebot & Post-Close Nurture
Equity insights pushed out to past clients, with rate-drop, refinance-opportunity and listing alerts mined back out of the database.
Zapier & Custom API
Everything else. Note there is no native Jungo Zapier app — Zapier reaches it through the generic Salesforce connector, so anything object-specific is built, not clicked.
Six phases, one accountable team
Honest ranges: a focused build on an existing org runs six to ten weeks. A full architecture, migration and multi-branch rollout runs three to five months.
Lending Diagnostic
We map lead source to funded loan across your actual branches — every handoff, every system, every manual re-key — and benchmark where files stall.
Architecture & Platform Fit
Data model, routing logic, milestone matrix and reporting structure. This is also where we settle buy-versus-build on the mortgage layer, with the licence maths written down.
Build & Integrate
Configure the platform, map and test the origination sync, build the automations, and prove each handoff in a sandbox before a loan officer ever sees it.
Data & Migration
Historical contacts, loans, partners and activity brought across and reconciled — including the closed loans the live sync will never backfill.
Launch & Adoption
Phased rollout by branch or team, with parallel running, role-based training and a named owner for the first month of questions.
Operate & Extend
Milestone tuning, new automations, new branches and new integrations — with the architecture kept stable underneath.
What better revenue infrastructure actually delivers
Two engagements from the same discipline — lead routing, pipeline architecture and system integration — with the numbers scoped to what they measured.
★★★★★
Twopir rebuilt how leads reach an agent and how a deal becomes a signed contract. Contract turnaround dropped from two or three days to under four hours, and the error rate on documents went to near-zero because the data was coming straight out of the CRM instead of being re-keyed.
Operations Director Luxury real estate conglomerate · 250+ agents Lead-to-Contract
Real Estate Group — 250+ Agents
Sales operations and lead management rebuilt on Salesforce, from lead routing through to contract generation and commissions.
4 hrs Contract turnaround, from 2–3 days
~0 Document error rate after CRM-sourced data
250+ Agents on one routing model
★★★★★
The enrichment and scoring work changed which leads our reps saw first. They identified high-value leads about 30% faster, and lead-scoring accuracy improved around 25% once the rules were built on real engagement and firmographic signals rather than guesswork.
Revenue Operations Lead Mid-market FinTech · 250 employees · North America Lead Scoring
Mid-Market FinTech — 250 Employees
Salesforce CPQ with Apollo.io enrichment, Outreach sequences and Zapier workflow automation across one connected sales stack.
30% Faster high-value lead identification
25% Improvement in lead-scoring accuracy
1 Connected stack, not four disconnected tools
Not a reseller. An architectural partner.
We implement Jungo and we build on core Salesforce. Because we do not resell the licence, the recommendation can go either way.
We start with the lending operation, not the licence
Before any configuration we map how you source, route, originate, process and retain. What gets built reflects that. A platform decision made before that map is a guess with an invoice.
We will tell you when you do not need the add-on
Several Jungo modules — texting, lead distribution, the origination sync — sit in higher tiers and add up per user per month. Sometimes they are obviously worth it. Sometimes the same outcome is forty hours of configuration on the core platform. We show you both numbers.
We treat the origination sync as the hard part, because it is
Persona-based access in Encompass, field mapping, the fields that must be removed from the "not accessible" list, and a sync that does not backfill history. Most rollouts discover these in week six. We design for them in week one.
We build reporting a principal will actually open
Pull-through by source, cycle time by stage, partner profitability over funded volume. The reporting depth is the single most-cited reason experienced teams stay on Salesforce — and the most common thing left unbuilt.
We stay past go-live
Anything can be built in Flow and someone has to own it. We document what we built, train your team to run it, and where there is no internal admin we keep that capacity available.
Answers before the first call
Both, usually. Salesforce gives you the data model, automation engine, reporting and integration surface; it does not ship mortgage vocabulary. A mortgage layer such as Jungo — The Mortgage App adds the Loan record, milestone alerts, referral-partner tooling and the loan-origination-system sync on top of it. The decision is not Salesforce versus a mortgage CRM. It is whether you buy that mortgage layer or build the parts of it you actually need on core Salesforce.
Four things that would otherwise be custom work: a Loan record that carries the transaction separately from the borrower contact, ten shipped milestone-alert templates that fire as the loan moves, a referral-partner programme with an agent portal and pipeline status reporting, and a maintained sync to Encompass, Calyx Point, Byte, LendingPad and Velocity. Everything underneath — Flow automation, reports, tasks, events, cases — is stock Salesforce.
Through the LOS Sync add-on. It pushes contact data out to create the loan file, and brings the loan number, milestone values and co-borrower contacts back to create or update the Loan record. Two things to plan for: the sync is not retroactive, so historical loans need a separate export and import, and Jungo quotes the cadence as every fifteen minutes on one page and approximately hourly in another. Confirm which applies to your tenant before you promise anyone real-time borrower alerts.
It can be. A two-loan-officer shop with one referral source does not need a lending architecture project. The work pays for itself when you have multiple loan officers, more than one referral channel, licensing rules that affect routing, or a leadership team that cannot currently answer pull-through by source. Below that, our honest answer is usually to configure less and revisit in a year.
Whoever you decide, but somebody has to. Jungo automation is Salesforce Flow, which means anything can be built and someone has to own it. Firms without an internal admin either buy that capacity from the vendor or from a partner. We hand over documented architecture and train your team to run it, and where there is no internal admin we provide that capacity ourselves.
A focused build on an existing org runs six to ten weeks. A full architecture, migration and rollout for a multi-branch lender runs three to five months. Licensing is separate and sits with the vendors: Salesforce per user, and the mortgage layer per user on top. We scope on your loan volume, branch count, origination systems and how much history has to come across, and we give you the range before you commit.
Next Step
If your loan volume has outgrown your systems, this is the right conversation
Twopir builds lending infrastructure across intake, routing, pipeline, origination-system integration and reporting — with Salesforce as the foundation and an architecture that holds at scale.
Related: Jungo & Salesforce overview · All Jungo services · Jungo implementation · Salesforce integration services
Speak with a team that understands Salesforce, mortgage workflow & the origination stack
