Monthly Archives

Introduction: In today’s hyper-competitive world, customer expectations are higher than ever. Businesses are under immense pressure to deliver faster, smarter, and more personalised experiences. Salesforce’s Einstein 1 Platform is emerging as a game-changer, fusing AI, data, and automation to redefine what’s possible in CRM. In this article, we’ll explore what Einstein 1 is, its key… Continue Reading How Salesforce Einstein 1 Platform is Redefining CRM with AI + Data + Automation

Introduction For many businesses, HubSpot is still seen as “just” a marketing tool. It’s where campaigns are launched, emails are sent, and leads are captured. But that’s an outdated view. At Twopir Consulting, we treat HubSpot as something far more powerful — a unified Revenue Platform that drives alignment across marketing, sales, and service. If… Continue Reading HubSpot Is Not a Marketing Tool — It’s a Revenue Platform

Introduction: In today’s hyper-connected digital era, seamless communication is crucial for staying ahead of the competition. Customers now expect real-time, personalised engagement across various channels like SMS, voice, email, and chat. This is where the integration of Twilio and Salesforce becomes a game-changer. By combining Twilio’s cloud-based omnichannel capabilities with Salesforce’s robust CRM platform, businesses… Continue Reading Twilio & Salesforce Integration: Boost CRM Communication

Introduction: Customer service is at the heart of business success, yet many call centers struggle with inefficiencies, slow response times, and fragmented communication channels. In fact, 60% of Salesforce admins have reported difficulties in integrating customer interactions across digital and voice channels. Salesforce Service Cloud Voice (SCV) emerges as a game-changing AI-powered call center solution… Continue Reading Salesforce Service Cloud Voice: AI-Powered Call Center Solution