Salesforce · HubSpot · AI · Integrations

We implement, rescue, optimize, and integrate growing and complex CRM and revenue ecosystem.

Twopir Consulting connects sales, marketing, service, and operations around one operating model, one view of the customer, and one connected technology environment. The platform comes second. The architecture comes first.

  • 12+ Years
  • 500+ Clients
  • 15+ Certified partnerships
Revenue Architecture Model
SYSTEMS OF RECORD Salesforce Sales Cloud · Service Cloud · CPQ HubSpot Marketing · Sales · Service Hubs ERP & Billing Data Warehouse Support & Web TWOPIR ARCHITECTURE LAYER Integration Fabric APIs · Middleware Two-way sync Unified Data Model One customer record Governance AI & Automation Agents · Scoring Next-best action PLATFORM-AGNOSTIC · BUILT TO SCALE 2πr REVENUE OUTCOMES One Customer View across sales, service & marketing Pipeline & Forecast Clean stages and signals you can trust Revenue Ops Process, ownership and reporting at scale SALES · MARKETING · SERVICE · OPERATIONS
12+
Years delivering CRM transformation
500+
Clients served across global markets
15+
Certified platform partnerships
40+
Certified specialists across Salesforce, HubSpot & AI
Twopir Consulting

About Twopir Consulting

The system comes second. The architecture comes first.

Twopir Consulting is a revenue infrastructure consulting partner. We implement, rescue, optimize and integrate the systems that run revenue — even when sales, marketing, service and finance each run their own platform.

We start with how your business actually runs — acquisition, onboarding, service delivery, billing, renewal and expansion — then choose the platforms and automation to support it.

That order matters. It avoids the costliest outcome in enterprise technology — a successful implementation that leaves the same problems in place.

The result is a governed operating model, where acquisition, delivery, billing and renewal become measurable, accountable and continuously optimized.

How We Work

Where Engagements Begin

Organizations come to us at different points — starting a transformation, recovering from one, or running systems that work but no longer scale.

Implement

Build the right foundation from the start. We design and implement Salesforce, HubSpot, AI, integrations and data architecture around your future-state operating model — not around a feature checklist or a copy of the process you already have.

Rescue

Fix what isn't working. Stalled implementations are expensive, and the cause is usually poor architecture, conflicting automation, unreliable data or unclear ownership. We find what is actually creating the problem and redesign it — keeping what works, rebuilding only where necessary.

Optimize

Make the system work better as the business changes. We optimize architecture, automation, data, integrations, security, reporting and governance — and examine the investment itself: which licenses you actually need, and where you're overspending.

Integrate

Connect the systems around your revenue operation. We connect Salesforce and HubSpot with finance, billing, ERP, CPQ, eCommerce and service systems — defining which system owns the data, when it moves, what triggers action, and who owns the process.

Why Twopir

Why Clients Choose Twopir

Architecture before implementation

The decisions that matter are made before configuration begins.

The right build, not a template

We reuse proven patterns where they fit and design specifically where they don't.

Salesforce + HubSpot + AI + Integration under one roof

As a Salesforce Partner, HubSpot Partner and AI implementation partner, one team owns the architecture end to end.

Rescue and recovery capability

We work confidently inside existing environments carrying technical debt, poor adoption, or a stalled implementation.

Business and technology together

Process, data, technology, automation, integration and AI as one engagement, not six projects.

Built for the long term

Systems that can be governed, maintained and extended after go-live.

Our Ecosystem

Certified Platform Partnerships

Salesforce Partner HubSpot Partner

Plus 15+ certified partnerships across the sales, service & marketing ecosystem

Our primary partnerships sit across Salesforce and HubSpot. Around them we maintain certified partnerships spanning the wider ecosystem — CPQ and quoting, data quality and enrichment, scheduling and routing, integration and automation platforms, document and contract systems, and industry-specific applications.

That range matters for one reason: we can recommend the right component for your architecture instead of the one we happen to resell.

Twopir Consulting ecosystem architecture. Salesforce and HubSpot sit at the centre as the systems of record. An intelligence layer of OpenAI and Claude connects above them. Business applications connect on both sides: PandaDoc, Conga, SMS-Magic, CallRail, iManage and Chili Piper on the left; Accounting Seed, Egnyte, Docusign, RingCentral, Intuit QuickBooks and Formstack on the right. Below sits an integration and automation layer of Celigo, MuleSoft, Zapier, custom API work and other middleware platforms, connecting down to enterprise systems: AWS, Google Cloud, ServiceNow and Oracle NetSuite.
The platforms we architect on and the systems we wire into them. View the full-size diagram
Smart Systems, Stronger Growth

Our Services

Technology alone doesn't create growth. Connected systems, intelligent automation and well-designed operations do. Twopir Consulting helps growing and enterprise organizations modernize CRM, integrate business-critical systems, operationalize AI and build scalable technology ecosystems that improve execution, visibility and long-term performance.

Technology Strategy & Revenue Operations

Design scalable operating models, optimize revenue processes, and build technology roadmaps that align people, processes, and systems with sustainable business growth.

CRM Transformation

Implement, modernize, and optimize Salesforce, HubSpot, and connected CRM ecosystems to improve customer lifecycle management, sales execution, forecasting, governance, and user adoption.

Enterprise Integrations

Connect CRM, ERP, finance, marketing, support, eCommerce, and third-party platforms through secure integrations that eliminate data silos and create a unified business ecosystem.

AI & Intelligent Automation

Implement AI agents, intelligent workflows, document processing, and automation that reduce manual effort, accelerate decision-making, and improve operational productivity.

Financial Systems & Revenue Automation

Integrate CRM with accounting, billing, subscription, ERP, and payment platforms to automate financial workflows, synchronize revenue data, and improve operational efficiency.

Data Engineering & Business Intelligence

Build trusted data foundations through modern architecture, migrations, governance, and real-time analytics that deliver accurate insights for faster, better business decisions.

Custom Applications & Digital Experiences

Develop secure applications, customer and partner portals, APIs, Lightning Web Components, and tailored solutions that extend enterprise platforms and streamline business operations.

Managed Services & Continuous Optimization

Provide ongoing platform optimization, architecture guidance, AI enablement, release management, user training, and proactive support to maximize long-term business value.

Industries We Serve

We speak your industry's language — not just your platform's

Industry-specific CRM challenges need more than a generic setup. We bring vertical expertise to every engagement — SaaS, Law Firms, Real Estate, Financial Services, Healthcare, Professional Services, E-Commerce, Manufacturing, Nonprofit, Education and Logistics.

Some of our clients

Logos of client companies Twopir Consulting delivers Salesforce, HubSpot, AI and automation work for
Client Reviews

What Our Clients Say

Real results, real stories. Here's what our clients say about working with Twopir (2πr) Consulting. Trusted by 500+ companies building and scaling revenue operations with Twopir Consulting.

★★★★★ Highly Rated ACROSS VERIFIED CLIENT ENGAGEMENTS
★★★★★ Salesforce

"Twopir Consulting transformed our real estate operations by unifying AML/KYC, inquiries, contracts, and commission tracking into a single Salesforce–Propertybase platform. Their API-driven approach automated workflows, reduced errors, and enabled real-time data synchronization. With improved visibility, collaboration, and compliance, we now operate faster, smarter, and with greater confidence."

Key Outcome
Operations unified — Real-time compliance
★★★★★ Salesforce

"Twopir Consulting engaged Twopir Consulting to conduct a Salesforce audit, and their structured, insight-driven approach exceeded our expectations. Their team quickly understood our complex processes, identified critical gaps, and provided clear, actionable recommendations. The audit improved our data accuracy, streamlined workflows, and aligned perfectly with our digital transformation goals. A knowledgeable and dependable partner.."

Key Outcome
Marketing Operations unified — Real-time compliance
★★★★★ Pardot

"Twopir Consulting transformed our Pardot (Account Engagement) platform by bringing much-needed structure, clarity, and reliability. They resolved critical sync issues, improved tracking, and streamlined our data for better performance. Their implementation of custom UTM tracking gave us accurate campaign attribution for the first time."

Key Outcome
Attribution accuracy restored — 91%
★★★★★ Sales Cloud

"As a satellite broadband provider expanding across the Asia-Pacific, we needed a CRM system that could support both scale and precision. Twopir Consulting delivered a fully customized Salesforce Sales Cloud solution that streamlined our lead, account, and opportunity workflows. Their team also integrated Mailchimp and Box, enabling us to manage email campaigns and sales documents seamlessly."

Key Outcome
6 systems unified — Manual work eliminated
★★★★★ Sales Cloud

"Twopir Consulting delivered a seamless Salesforce implementation that transformed our sales, field service, and financial operations. By understanding our fire protection business, they built a scalable solution tailored to our needs. From Sales Cloud automation to Field Service setup improved scheduling, they significantly reduced manual effort and drove efficiency."

Key Outcome
Implementation 3 weeks early
★★★★★ Sales Cloud

"Twopir Consulting delivered a focused Salesforce implementation that significantly improved how we manage leads and opportunities. Their team integrated our website with Salesforce, enabling real-time lead capture and eliminating manual data entry. They designed a clear lead-to-opportunity conversion process, ensuring every enquiry is properly tracked."

Key Outcome
Real-time lead capture — Zero manual entry
★★★★★ Service Cloud

"Working with Twopir Consulting was a game-changer for our organization. They designed and implemented a comprehensive Service Cloud + Experience Cloud solution that perfectly aligned with our customer support and partner portal needs. Their proactive approach, attention to detail, and post-go-live support have been outstanding."

Key Outcome
Full Service + Experience Cloud — Live on schedule
★★★★★ HubSpot

"We engaged Twopir Consulting to conduct a HubSpot audit, and their structured, insight-driven approach exceeded our expectations. Their team quickly understood our complex processes, identified critical gaps across our Hubs, and provided clear, actionable recommendations that transformed our marketing and sales alignment."

Key Outcome
Marketing & sales alignment improved
★★★★★ HubSpot

"Twopir Consulting carried out a comprehensive HubSpot portal audit and delivered a structured review of our entire setup. They identified lifecycle stage gaps, improved our automation alignment, and provided clear recommendations that enhanced pipeline visibility and reporting accuracy across teams."

Key Outcome
Pipeline visibility enhanced — 100%
★★★★★ HubSpot

"We engaged Twopir Consulting for a HubSpot audit and their depth of expertise stood out immediately. Their team provided clear insights into our multi-Hub setup, helped unify our workflows, improved data transparency, and ensured our revenue reporting was fully reliable across our operations team."

Key Outcome
Multi-Hub workflows unified — Reliable
★★★★★ AI Ready

"The AI readiness engagement gave us a clear roadmap to operationalize AI across our processes. The team built intelligent 'Next Best Action' capabilities using scoring, engagement, and fit models, which significantly improved how we prioritize and interact with prospects. Their understanding of both CRM and AI-driven decisioning made a real difference in aligning our systems with business outcomes."

Key Outcome
Next Best Action enabled — 3x engagement
★★★★★ AI Implementation

"Twopir helped us identify the right AI tools and select the best-fit platform for our needs. Their team provided end-to-end support—from consulting to implementation—delivering an AI-powered chatbot and automation system that improved our lead routing and customer engagement."

Key Outcome
AI chatbot deployed — Lead routing improved
Common Questions

Questions leaders ask before calling us.

Yes — and honestly, most of our clients already have Salesforce when they come to us. A large portion of our work is fixing and optimizing existing orgs, not just building new ones. Whether your pipeline data isn't reliable, your team isn't using the CRM, or your automations have gotten out of hand — we've seen it before and fixed it. We usually start with a quick discovery session to understand exactly what you have before recommending anything.

It depends on scope and complexity, but most straightforward implementations run 6–10 weeks. More complex projects involving multiple integrations, data migrations, or multi-cloud builds typically run 10–16 weeks. We tell you the real timeline upfront — not the optimistic one. For teams that need ongoing capacity, our managed services and POD Model operate on a rolling basis with no fixed end date.

Both — always. We're Salesforce-first but we're also certified HubSpot Solutions Partners. Many of our clients run both: Salesforce as the CRM and HubSpot driving marketing and inbound pipeline. We connect them properly. We also run a full RevOps and marketing operations practice that works across both platforms.

Yes. We operate as a certified backend delivery partner for digital agencies, consulting firms, and system integrators. We deliver Salesforce and HubSpot work under your brand, with clear SLAs and structured reporting — so you maintain full client visibility. Our POD Model is particularly well-suited for agencies managing multiple ongoing client relationships.

A 30-minute discovery call. We'll ask the right questions, you'll tell us what's not working, and we'll give you a clear view of what we'd recommend — with no obligation. If you have an existing Salesforce or HubSpot org with problems you can't diagnose, a platform assessment is the right starting point instead. Either way, we don't start with a proposal — we start with a real conversation.

The POD Model is a dedicated delivery team assigned to your account on a retainer basis. Instead of hiring Salesforce staff or chasing one-off projects, you get a structured team of certified specialists who know your org deeply — working in defined sprints with full visibility into progress. Best suited for companies actively building out Salesforce, agencies managing multiple clients, or organizations running parallel Salesforce and AI programs.

Yes. We have an active AI practice covering Agentforce agent deployment, Einstein AI, and the underlying data work required to make AI actually deliver results inside Salesforce. Most orgs aren't ready for AI yet — not because the technology isn't there, but because the data foundation isn't clean. We build that foundation first. If you're not sure where you stand, our AI Readiness Assessment is a practical starting point.

Our Success Stories

From small businesses to large enterprises, clients worldwide trust Twopir Consulting to optimize their CRM ecosystem and scale GTM execution. Read their stories below.

SaaS
Unified Revenue Operations
HubSpotAPI Integration

How CloudOps SaaS Streamlined Lead Management and Boosted Data Accuracy by 80% with Salesforce, HubSpot, and Other Integrations

Key Outcome
Lead data accuracy improved by 80% — sales and marketing finally working from one clean source of truth
Real Estate
Streamlined PropertyOps
PropertybaseSalesforce

How we helped Real Estate Company streamline property management operations and cut manual workloads by 40% using Propertybase CRM automation

Key Outcome
Manual workloads reduced by 40% — property managers freed to focus on closings, not admin
Events
EventOps Transformation
MeetMaxCRM Integration

How Global Event Forum Streamlined Attendee Management and Reduced Manual Workloads by 40% with Salesforce–MeetMax Integration

Key Outcome
Attendee management workload cut by 40% — event ops team runs smoother with zero duplicate data
Law Firm
Legal Billing Automation
SalesforceAccounting Seed

How Twopir Consulting Helped a U.S. Family Law Firm Eliminate Manual Billing and Automate Matter Management with Accounting Seed and Salesforce

Key Outcome
100% manual interest tracking eliminated — 17 automation modules delivered, freeing attorneys and billing staff from admin overhead
Finance
FinanceOps Integration
MYOBIntegration

How Twopir Consulting Helped an APAC Software Company Streamline Finance and Sales Operations, Improving Productivity by 40% with Salesforce and MYOB Advanced Integration

Key Outcome
Productivity improved by 40% — finance and sales now operate from a single integrated platform
Events
EventOps Transformation
SalesforceFestival Organizer

How Twopir Consulting Helped a Festival Organizer Automate Vendor, Attendee, and Financial Workflows with Salesforce, Driving 45% Productivity Gains

Key Outcome
Productivity gains of 45% — vendor payments, attendee data, and financials automated end-to-end
FinTech
CPQ Revenue Engine
Salesforce CPQIntegration

How Twopir Consulting Helped a FinTech Innovator Streamline Sales Operations, Accelerate Pipeline by 35%, and Boost Engagement with Salesforce & Outreach

Key Outcome
Sales pipeline accelerated by 35% — reps spend more time selling, less time on manual quoting
Telecom
Telecom Sales Excellence
SalesforceTelecom

How Twopir Consulting Streamlined Subscriber Onboarding and Boosted Productivity by 40% for Leading Digital Provider

Key Outcome
Subscriber onboarding productivity boosted by 40% — faster activation cycles and happier customers
Real Estate
SalesOps Automation
SalesforceIntegrated Technologies

How we helped a Real Estate Company streamline Salesforce operations, automate lead management and document workflows, and accelerate deal closures by 50%

Key Outcome
Deal closures accelerated by 50% — automated document workflows eliminated the biggest bottleneck in the sales cycle
Wealth Management
Asset Management Firm
SalesforceSalesforce NBA

How we helped a US Asset Management Firm implement Salesforce Next Best Action to deliver 68% faster advisor response times and reduce manual follow-up decisions by 90%

Key Outcome
Advisor engagement efficiency improved by 45% — teams act faster with AI-driven Next Best Actions.
Enterprise Software
Automated Document Generation
SalesforcePDF Butler

How to Eliminated Manual Quote Errors and Cut Sales Ops Time by 45% with PDF Butler on Salesforce

Key Outcome
Manual document effort cut by 45% — sales reps now generate professional PDF quotes in one click from Salesforce, eliminating copy-paste errors entirely.
SaaS
Gravity Forms × Salesforce Automation
SalesforceGravity FormsZapier

How a Growth-Stage SaaS Company Automated Opportunity Creation from Gravity Forms to Salesforce with Zapier — Eliminating Manual Entry and 2× Faster Lead Response

Key Outcome
Form submissions instantly create Salesforce Opportunities — zero manual entry, 4hrs/week saved.

Relatable? We should definitely talk.

What we'll cover:

From CRM and integrations to custom apps and complex system architecture — we help you scale without chaos.
  • Identify revenue leaks across CRM, integrations, and GTM
  • Design and optimize complex systems (CRM to Custom Apps)
  • Apply practical AI to improve operations and pipeline conversion
  • Eliminate silos and build a unified revenue system
  • Assess GTM performance and key bottlenecks
  • Align teams with clear processes and ownership
  • Define a scalable RevOps model
  • Improve forecasting and reporting
  • Review your HubSpot/Salesforce setup for scale
HubSpot · Marketing Automation

Your marketing is running. Your pipeline isn't listening.

Most mid-market teams already own HubSpot Marketing Hub. Far fewer own an architecture that connects campaigns to closed revenue, scores leads against real intent, and builds nurture sequences sales actually trusts. Twopir implements Marketing Hub, reconfigures the portals that were set up too fast, and builds the custom work the platform does not ship with. Implementation, configuration and custom build — stated separately, priced separately.

Campaign to Pipeline
DEMAND SOURCES Paid Media Google · LinkedIn · Meta Content, SEO & Events Blog · Landing pages · Webinars Forms & CTAs Chat & Meetings Lists & Imports MARKETING HUB · ARCHITECTED BY TWOPIR Lifecycle & Data Properties · Stages Contact hygiene Nurture & Scoring Branching workflows Closed-won signals Campaigns & Attribution UTM · Campaign objects Multi-touch models ONE CONTACT MODEL · ONE SOURCE OF CAMPAIGN TRUTH 2πr REVENUE OUTCOMES Qualified Pipeline MQLs sales calls back, not ignores Clean Handoff Sales Hub or Salesforce on one lifecycle Attribution Campaign to closed revenue, one board CAPTURE · NURTURE · QUALIFY · ATTRIBUTE
3×
MQL-to-SQL · scoring rebuilt on closed-won data
40%
Less manual campaign work · after workflow rebuild
60%
Deliverability gain · after database cleanup
5 days
Free portal audit · written findings

12+ years and 500+ clients across Salesforce and HubSpot — with 98% client retention and a 40+ person delivery team serving the US, Canada, UK, UAE, Australia and New Zealand.

HubSpot Marketing Partner
HubSpot Marketing Partner
HubSpot Marketing Partner
HubSpot Marketing Partner
HubSpot Marketing Partner
HubSpot Marketing Partner
HubSpot Marketing Partner
HubSpot Marketing Partner
HubSpot Marketing Partner
HubSpot Marketing Partner

Built for Marketing Operations

  • HubSpot Solutions Partner
  • Salesforce Partner
  • AI Delivery
  • Marketing Hub Professional
  • Marketing Hub Enterprise
  • Breeze AI
  • HubSpot ↔ Salesforce Sync
  • Multi-Touch Attribution
Where Marketing Hub Breaks Down

The revenue gaps most HubSpot setups leave behind

The platform is rarely the problem. The architecture underneath it is. These are the six findings that repeat across HubSpot portal audits — in the US, Canada, UK, UAE, Australia and New Zealand alike.

Leads go in, pipeline does not come out

MQLs are generating, workflows are running, emails are sending. But when sales pulls the list, qualified leads are either never called or touched so late the prospect has already signed elsewhere. The nurture architecture does not match the sales motion.

Attribution is a guess, not a system

Leadership asks which campaigns drove last quarter's revenue. Marketing points at email clicks. Sales says none of those leads converted. Finance sees budget going out and nothing measurable coming back. The reporting is not broken — the data model behind it is.

Automation has sprawled and nobody trusts it

What started as three workflows is now 47. Some still run. Some have not been edited in 18 months. Nobody knows exactly which contacts are enrolled in what, so marketing stops touching anything. Growth slows while the portal accumulates debt.

HubSpot and Salesforce do not agree on anything

Marketing counts 2,400 MQLs this quarter. Sales says it received 180 leads worth calling. The sync runs, but a data-model mismatch leaves lifecycle stages, contact owners and deal stages out of step. Every revenue meeting opens with the same argument.

Breeze AI is switched on but not working for you

The licence includes it, so the team enabled it. But the contact database is dirty, lifecycle stages are inconsistent, and predictive scoring is reading behaviour signals that do not map to how you actually qualify buyers. AI needs clean architecture before it produces signal.

Deliverability is degrading and nobody noticed

Open rates dropped over the last 12 months and bounce rates are climbing. Contacts who have not engaged in two years are still in active campaign lists. The database was never sunset, suppression was never maintained, and domain reputation is quietly eroding with your best campaigns attached to it.

Definition & Fit

What HubSpot Marketing Hub is, and who it is for

HubSpot Marketing Hub is HubSpot's marketing automation product — email marketing, landing pages, lead capture forms, SEO and blogging tools, campaign management, ad tracking, lead scoring and reporting, all built on the same contact record the rest of the HubSpot platform uses. It is sold in Free, Starter, Professional and Enterprise tiers, and the attribution and AI capabilities most revenue teams want sit in the upper two (HubSpot's own product documentation is the authority on what each tier includes).

It fits mid-market B2B teams that already run demand generation across more than one channel and need marketing activity to resolve into pipeline a sales team will act on. It is a poor fit for a team with no defined sales motion to model — the product will faithfully automate whatever process you hand it, including a broken one.

The failure we see most often is not a licensing problem or a feature gap. The portal was configured around what made sense during onboarding, not around how your buyers behave, how your reps qualify, and how your leadership measures marketing's contribution to revenue. That is an architecture problem, and it is the one we are hired to fix.

What HubSpot provides The tooling and the data layer Email, landing pages, forms, workflows, campaign objects, ad connections, lead scoring, reporting and Breeze AI — all reading and writing one contact record. HubSpot ships the capability; it does not decide how your business should use it.
What Twopir builds The architecture on top of it The lifecycle and property model, the nurture logic that matches your sales cycle, scoring calibrated against your closed-won history, the campaign and UTM taxonomy behind attribution, and the Salesforce sync design when your stack spans both platforms.
What your team gets A pipeline number you can defend Marketing can say which campaigns created pipeline and what each opportunity cost. Sales gets leads it calls back instead of ignores. Finance sees one set of numbers rather than two. That is the outcome the build is scoped against.
Three Different Engagements

Implement it, configure it, or build on top of it

These are three separate services with three different buyers, and conflating them is how scope goes wrong. Twopir offers all three. The line between configuration and custom development is stated on each card, because that is the question the platform's own documentation never answers for you.

01 · Implement

New Marketing Hub implementation

A greenfield build for teams onboarding onto Marketing Hub, or migrating from another marketing automation platform. Everything is designed around your revenue motion before a workflow is created.

  • Portal setup, domains, tracking and subscription types
  • Contact and company data model, lifecycle stage architecture
  • Core nurture workflows, typically four to eight sequences
  • Campaign object, UTM taxonomy and attribution setup
  • Marketing and sales alignment framework, with handoff triggers
  • Migration of lists, templates and historical engagement data

Boundary: everything here is native HubSpot configuration. No custom code is required, and none is quoted.

02 · Configure

Rescue, rebuild and reconfigure

Our most common Marketing Hub engagement. The portal is live, the workflows have sprawled, deliverability is drifting and nobody trusts the MQL number. We audit what is there, keep what works, and rebuild what does not.

  • Full portal audit with a written findings document
  • Workflow consolidation and retirement of dormant automation
  • Contact database cleanup, normalisation and suppression logic
  • Attribution model rebuild and lead-scoring recalibration
  • Deliverability remediation and list-health management
  • Breeze AI activation once the data model can support it

Boundary: still configuration, not development — we change how the portal is set up, not what the platform can do.

03 · Build on

Custom development on Marketing Hub

For the requirements the platform does not ship with. This is engineering work, scoped and priced as engineering work — and it is where a configuration-only partner has to say no.

  • Custom-coded workflow actions and serverless functions
  • Custom objects modelling revenue entities HubSpot has no record for
  • API and middleware integrations beyond the marketplace connectors
  • Bespoke reporting surfaces and warehouse-side attribution models
  • Custom-built forms, CTAs and progressive-profiling experiences
  • Data pipelines feeding scores or segments from outside the portal

Boundary: this is where configuration ends. If a native setting achieves the outcome, we will tell you and not build it.

What We Deliver

The Marketing Hub capabilities we build and own

Marketing Hub is not one tool — it is a set of connected capability areas. Here is what each one does, and what we configure inside it so it produces pipeline rather than activity.

Email & Lifecycle Automation

Campaign email built against lifecycle stage and deal data rather than static lists — personalised blocks, A/B tests and send-time optimisation that respond to where a contact actually is.

  • Template system and modular content blocks
  • Subscription types and preference-centre design
  • Suppression, graymail and re-engagement logic
  • Deliverability monitoring and domain reputation care

Workflows & Lead Nurture

Multi-branch workflows designed around your sales cycle, not a generic B2B drip. Different nurture paths per ICP segment, and handoff triggers that match how your reps want qualified leads to arrive.

  • Workflow architecture and enrolment governance
  • Branch logic driven by behaviour, not just delays
  • Consolidation of sprawled and dormant automation
  • Task, notification and rotation rules for sales

Landing Pages & Conversion

Pages and forms configured to convert and to qualify. Progressive profiling enriches the contact record over successive visits instead of front-loading friction onto the first one.

  • Landing page templates and CTA architecture
  • Progressive profiling and smart-field sequences
  • Form-to-lifecycle mapping and routing rules
  • Conversion tracking wired to campaign objects

SEO, Content & Paid Media

Topic-cluster structure and blog tooling connected to organic attribution, plus Google, LinkedIn and Meta ad accounts wired to the CRM so paid spend is measured against closed revenue rather than clicks.

  • Topic cluster and pillar-page architecture
  • Ad account connection and audience sync
  • Cost-per-opportunity reporting by channel
  • Organic and paid source attribution rules

Attribution & Revenue Reporting

Campaign objects that group every touchpoint against one revenue target, multi-touch models that credit what marketing actually influenced, and dashboards built around the questions a CRO asks.

  • Campaign taxonomy and UTM framework
  • Multi-touch attribution model configuration
  • Pipeline-created and revenue-influenced dashboards
  • Cost per MQL and per closed opportunity by channel

Lead Scoring & Breeze AI

Scores built from your closed-won patterns instead of arbitrary point values, and Breeze AI configured only once the contact model, lifecycle stages and campaign tagging can give it something real to read.

  • Manual and AI-assisted scoring calibrated to your ICP
  • Pre-AI data model audit and contact hygiene
  • Breeze Copilot brand-voice configuration
  • Ongoing score accuracy and drift monitoring
Integration Architecture

What Marketing Hub connects to, and which way the data moves

Marketing Hub is rarely the only system holding revenue data. Each integration below names both platforms, why it exists, and what actually crosses the boundary — because direction is where most broken syncs are decided.

Marketing Hub ↔ Salesforce

Salesforce Sales Cloud

The integration we are called in to fix most often. The native connector is almost never the fault — the failure is a data-model mismatch in lifecycle stages, ownership and campaign logic that was never designed consistently across the two platforms.

To Salesforce: qualified contacts, lifecycle stage, campaign membership, engagement history. To HubSpot: opportunity stage, closed-won and closed-lost outcomes, account owner.

Marketing Hub ↔ Sales Hub

HubSpot Sales Hub

Where both hubs sit in the same portal the integration is native, but the handoff still has to be designed: which score triggers a task, which owner receives it, and what a rep sees on the record when they open it.

To Sales Hub: lead score, lifecycle transition, nurture history. To Marketing Hub: deal stage, sequence enrolment, meeting outcomes.

Marketing Hub → Ad Platforms

Google, LinkedIn & Meta Ads

Connecting the ad accounts is a five-minute job; making spend legible against closed revenue is not. The value sits in the campaign taxonomy and the audience sync design behind the connection.

To the ad platforms: suppression and lookalike audiences, offline conversion events. To HubSpot: spend, impressions and click data joined to the contact record.

Marketing Hub → Analytics

Google Analytics 4 & Looker Studio

HubSpot reporting answers marketing's questions; the warehouse and BI layer answers finance's. Both need to agree on what a session, a source and a conversion mean before either is trusted.

To analytics: conversion events, campaign parameters, form submissions. To reporting: pipeline and revenue joined back onto the acquisition source.

Marketing Hub ↔ Automation

Zapier, Workato, Celigo & n8n

Middleware is the right answer for a long tail of low-volume connections and the wrong answer for anything that carries revenue-critical data at scale. We say which is which before it becomes a support problem.

Into HubSpot: enrichment, product usage signals, third-party form data. Out of HubSpot: notifications, ticket creation, downstream record updates.

Marketing Hub → Sales Engagement

Slack, Outreach & Salesloft

The last hundred metres of the handoff. A high-intent lead is worth far less if the alert lands in a channel nobody watches, or the sequence enrolment has to be done by hand.

To the sales stack: scored lead alerts, sequence enrolment, routing decisions. Back to HubSpot: activity logging and reply outcomes on the contact timeline.

How We Deliver

A build that starts with your revenue motion, not the feature list

A focused Marketing Hub build runs 6 to 10 weeks. A full inbound system with Breeze AI, multi-touch attribution and Sales Hub alignment runs 12 to 20 weeks. Scope, milestones and go-live dates are agreed before any build begins.

Phase 01

Revenue Motion Mapping

A structured session with marketing and sales leadership: your sales cycle, your ICP definition, what qualified buyers consume before they talk to a rep, and where the current system loses them. Not a questionnaire.

Week 1
Phase 02

Data Model & Cleanup

We audit the contact database for duplicates, lifecycle inconsistency, missing properties and deliverability risk, then rebuild or normalise the model. Scoring, Breeze AI and attribution all depend on this being right first.

Weeks 2–4
Phase 03

Automation Architecture

Nurture paths per ICP segment, scores calibrated against closed-won history, and handoff triggers matched to how your reps work. Existing workflows are audited, consolidated and retired — you do not need 47, you need about a dozen that behave.

Weeks 3–7
Phase 04

Attribution & Reporting

Multi-touch attribution, campaign influence tracking and executive dashboards that answer which campaigns created pipeline, what each closed opportunity cost, and how many MQLs became revenue. Where Salesforce is in play, both models are aligned here.

Weeks 6–10
Phase 05

Breeze AI & Operate

With the model, stages and attribution solid, Breeze AI is configured to deliver predictive scoring and send-time optimisation your team can act on. Then monthly performance reviews, deliverability monitoring and architecture changes as you scale.

Week 10 onward
Client Outcomes

What Marketing Hub looks like once it actually works

Outcomes from HubSpot Marketing Hub engagements across the US, UK and Australian client base.

★★★★★
Before Twopir, our HubSpot had 60+ workflows, half of which nobody understood. They came in, audited everything, consolidated to 14 precise workflows, and rebuilt our scoring model in 8 weeks. Our sales team went from ignoring MQL alerts to acting on them within 2 hours. That shift alone recovered north of $800K in pipeline we were losing to slow response.
Director of Marketing Operations US-based SaaS company · Series C, 250 employees, $40M ARR US · Marketing Hub Professional
Engagement

Healthcare Technology — US, 180 Employees

Three years on HubSpot with no reliable attribution to closed revenue, and a finance team that had stopped trusting marketing dashboards. Rebuilt from the contact model up.

4.2× More campaigns attributed to closed revenue
62% Email open rate improvement after list cleanup
11wk Audit to fully operational architecture
Read Client Success Stories
★★★★★
We brought Twopir in specifically for the HubSpot–Salesforce sync issue we had been fighting for 18 months. Lifecycle stages did not match, lead ownership was a mess, and marketing and sales were using different numbers in the same meeting. Twopir fixed the underlying data model in 3 weeks. We have not had a sync conflict since.
Head of Revenue Operations UK-based B2B SaaS company · London, 300 employees UK · HubSpot + Salesforce
Case Study

Research SaaS Platform — Canada, US Market

Marketing Hub was configured but underused: campaigns running without segmentation, forms with no progressive profiling, and no attribution from campaign to pipeline.

3× Increase in MQL-to-SQL conversion rate
45% Faster response to high-intent leads
8wk End-to-end implementation timeline
Read the Integration Study
Who This Is For

Built for these teams, in these markets

VP Marketing · US or UK SaaS

Scaling from $5M to $50M ARR on a HubSpot that was set up fast in year one. Attribution is broken, MQL quality is inconsistent, and demand gen does not trust the reporting. We rebuild around your current stage, not your seed-round setup.

RevOps Running HubSpot and Salesforce

The sync is live but the data does not agree. Marketing shows 3,000 MQLs, sales says it received 200 worth calling, and the lifecycle model was never aligned across the two platforms. New York, London or Sydney — the failure and the fix are the same.

Marketing in a Regulated Industry

Legal, healthcare and financial services marketing carries constraints that generic implementations miss — consent capture, opt-in tracking, sensitive-data handling and segment logic that respects them. We have built Marketing Hub inside those constraints.

Australian, UAE and Canadian Teams

The same delivery standard as our US and UK engagements, with dedicated AEST and Gulf overlap hours, localised campaign architecture and a named engagement lead rather than a rotating support queue.

CRO or CMO Owning a Revenue Number

You are done with activity metrics and need to know how much pipeline marketing created last quarter, what it cost per opportunity, and which channel returns best. That is an attribution infrastructure problem before it is a reporting one.

Teams Being Sold Breeze AI

The licence includes AI features and the pressure to switch them on is real. If the contact model is inconsistent, the output will be too. We say plainly whether your portal is ready, and what has to change first if it is not.

Why Twopir

What makes our Marketing Hub work different

We start with revenue, not features

Most partners configure features against a checklist. We start with your sales cycle, ICP definition and closed-won data, then design the architecture around the pipeline outcome you need — not what the onboarding guide recommends.

We name the boundary before you buy

Implementation, configuration and custom development are three different services, and we quote them as three. If a native setting solves your problem we will say so rather than build around it — which is the cheapest advice a partner can give you.

HubSpot depth and Salesforce depth, in one team

Most HubSpot partners know HubSpot. Most Salesforce partners know Salesforce. Twopir Consulting holds HubSpot Solutions Partner and Salesforce Partner status, so a stack spanning both is architected by one team without translation risk between agencies.

Pattern recognition from the difficult portals

Across 12+ years and 500+ client engagements we have taken on the broken syncs, the databases with 40% duplicates, and the portals carrying 90 workflows nobody could explain. That depth does not come from a certification course.

Industry-specific, not template-driven

A SaaS nurture sequence is not a law firm's intake flow, and neither is a healthcare provider's consent journey. We design for the compliance requirements, cycle length and buyer behaviour of your industry rather than reapplying one build.

Common Questions

Answers before the first call

HubSpot Marketing Hub is HubSpot's marketing automation platform — email marketing, landing pages, lead capture forms, SEO and blogging tools, campaign management, ad tracking and AI-powered automation through Breeze AI, all built on one shared contact record. Properly implemented, it connects marketing activity directly to pipeline and revenue, giving marketing teams attribution clarity and sales teams better-quality leads. Without the right architecture underneath it, most teams end up with a well-designed email tool that nobody trusts for revenue measurement.

A focused Marketing Hub build covering email automation, landing pages, lead nurture workflows and core campaign tracking typically runs 6 to 10 weeks. A full inbound marketing system including Breeze AI configuration, multi-touch attribution, content strategy integration and Sales Hub alignment runs 12 to 20 weeks. We define scope, milestones and go-live dates before any build begins, so you always know what you are getting and when.

Configuration is everything the platform can do through its own interface: properties, lifecycle stages, workflows, campaign objects, scoring models, forms, templates, dashboards and the native integrations. That covers the large majority of what most teams need, and it is where a Marketing Hub engagement should start.

Custom development begins where the platform has no native answer: custom-coded workflow actions and serverless functions, custom objects for revenue entities HubSpot does not model, API and middleware integrations beyond the marketplace connectors, warehouse-side attribution, and bespoke forms or reporting surfaces. Twopir does both, quotes them separately, and will tell you when a native setting achieves the same outcome as something you were about to pay to have built.

Yes, and it is our most common Marketing Hub engagement. Most teams come to us with a live portal where workflows have sprawled, email lists are degraded, attribution is broken and nobody trusts the MQL number. We audit the architecture, contact database, automation logic and reporting setup, then rebuild around your actual revenue motion — keeping what works rather than starting from zero. It begins with a five-business-day audit, before any build commitment.

The HubSpot to Salesforce sync is one of the most commonly broken integrations we encounter, and the issue is almost never the native connector. It is the underlying data model mismatch. Lifecycle stages, lead ownership, contact properties and campaign attribution logic need to be designed consistently across both platforms before the sync can reliably serve marketing and sales at the same time. We audit the current sync state, fix the data model conflicts, and rebuild the integration logic so both systems tell the same story.

The audit covers six areas: data model and contact database quality, workflow architecture and automation logic, email deliverability and list health, campaign attribution and reporting setup, lead scoring configuration and accuracy, and HubSpot to Salesforce sync health where that applies. Findings are delivered as a written document within five business days, including the specific issues found, the pipeline impact of each, and a prioritised remediation plan. There is no cost and no commitment required to proceed.

Yes. We configure Breeze AI for content creation support, predictive lead scoring, email send-time optimisation and campaign intelligence. Breeze is not a feature you simply switch on: it needs a clean contact model, consistent lifecycle stages, properly tagged campaign data and connected attribution before it produces signal rather than noise. We build that foundation first, which is why activation sits at the end of our delivery process rather than the start of it.

Next Step

Start with an audit, not a statement of work

We audit your Marketing Hub portal — architecture, data model, automation, deliverability and attribution — and return written findings in five business days. You will know what is broken, what it is costing you in pipeline, and what the fix looks like before you commit to anything.

US EST · UK GMT · AEST · GST overlap hours — response within 24 hours
HubSpot Solutions Partner · Salesforce Partner · 12+ years · 500+ clients