Salesforce Customer 360

Salesforce Customer 360 – Unleashing Customer Experiences

What is Salesforce Customer 360?

Salesforce Customer 360 is a collection of tools that helps to connect Salesforce apps and create customer profiles with one view of the customer. Customer 360 goes beyond the capabilities of a traditional Customer Data Platform (CDP). Salesforce Customer 360 allows organizations to break down data silos by connecting various Salesforce applications, such as Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. This integration provides a holistic view of customer information, interactions, and preferences across different departments within an organization.

Key features of Salesforce Customer 360:

Unified Customer Profile:

It creates a single, 360-degree view of each customer by consolidating data from different Salesforce applications.

Connected Experiences:

It helps organizations deliver consistent and personalized experiences across sales, marketing, service, and commerce by leveraging integrated customer data.

Data Integration:

Salesforce Customer 360 facilitates seamless data integration across the Salesforce ecosystem, allowing organizations to maintain data consistency and accuracy.

Cross-Channel Engagement:

Businesses can engage with customers across various channels more effectively by leveraging the integrated data to tailor their interactions.

Workflow Automation:

The platform supports automated workflows and processes, streamlining operations and improving overall efficiency.

Audience Segmentation:

It lets the companies identify groups of people to engage with based on demographics, engagement history, and other customer information. A business could identify women who like to run and are in the market for running wear based on their web browsing habits, email interactions, and previous purchases.

Customer Data Platform (CDP):

Serves as a Customer Data Platform, allowing organizations to manage and leverage customer data for personalized interactions.

Customization and Flexibility:

Offers customization options to tailor the platform to specific business needs, including custom fields, objects, and processes.

Security and Compliance:

Implements robust security measures to protect customer data and ensures compliance with industry regulations and standards.

360-Degree Customer View:

Presents a complete view of customer interactions, transactions, preferences, and support history, enhancing the understanding of customer behavior.

How Can We Help :

• Built communities where customers and other people too can register their complaints or requirements.
• Help you make the most of your valuable customer database.
• Conduct a comprehensive business Process Review.
• Customize Salesforce Customer 360 to align with the unique business processes and requirements of the customer.
• Provide training sessions for end-users to ensure they understand how to use the new integrated platform effectively.

Results :

• Help to grow your business with ease, from anywhere.
• Help to bring all the customer information together in an integrated platform that incorporates marketing, lead generation, sales, customer service and business analytics.
• Provides access to thousands of applications through the AppExchange.

Conclusion :

• As you embark on the journey of enhancing your customer relationships and optimizing business operations, TwoPir Consulting stands ready to be your trusted partner.
• Our expertise in implementing Salesforce Customer 360 empowers organizations like  yours  to unlock the full potential of unified customer data.