Media Cloud

Salesforce Media Cloud – Unleash Creativity

Salesforce Media Cloud was launched with a vision to help media companies develop personalized, customer-centric solutions. It is part of Salesforce Industries, which provides industry-specific solutions on the Salesforce platform. Essentially, it allows media companies to put their customers at the centre of their revenue generation strategy With customer-centric strategies, media companies use Media Cloud to integrate revenue streams from subscriptions and advertising to commerce.

Additionally, Sales Cloud no longer needs to be tailored to the needs of media companies. All ready-made items are available! Media Cloud extends the Salesforce platform to address operational challenges often faced by media companies. Means can extend their CRM capabilities with media-specific data models and additional advanced applications to get to know their customers and deliver better experiences.

Salesforce Media Cloud Core Features:

OmniChannel Service and Sales:

Attract, engage, and support customers from anywhere. Unify teams and collaborate around a 360-degree view of your customers, and maximize customer lifetime value (CLV).

Products, Bundles, and Promotions:

Create and deploy customized media experiences and packages promptly. Reduce the time it takes to introduce new releases and provide intelligent recommendations to guide consumers towards suitable products and promotions.

Contract Management:

Seamlessly manage and streamline contracts to close deals faster and collect sooner.

Order Fulfillment:

Use media-specific processes and integrations to accelerate advertising and media campaign execution and fulfilment.

Media Cloud Key Elements:

Prebuilt Modules and Applications Components:

These are pre-built components and features developed specifically for the media industry. These may include components for managing content, advertising, subscriptions, or other media-related processes.

Core Platform and Products:

Salesforce’s core platform forms the basis for a variety of industry-specific solutions. Salesforce Industries Media Cloud takes advantage of the fundamental capabilities of the Salesforce platform while adding industry-specific capabilities.

Media Application Suite:

Media Application Suite consists of a collection of applications tailored to the specific requirements and challenges of the media industry. These applications can cover a variety of functions such as Content management, audience engagement, advertising, etc.

Customer Requirements:

Salesforce Industries Media Cloud’s primary focus is meeting customer needs. This can include managing subscriptions, providing a self-service interface for consumers, and facilitating interactions through both community portals and agent consoles.

Community Self-Service Interfaces:

Customers or community members can access self-service tools and information. For the media industry, this could include a user-friendly interface for managing subscriptions, accessing content, and interacting with media organizations.

Agent Console:

It can be a tool for customer service representatives or agents to interact with customers. It provides a unified interface to manage customer interactions, process inquiries, and resolve issues efficiently.

Benefits of Using Media Cloud:

• • Secure, automation, and configuration as it’s built on the Salesforce Platform.
  • Increase media sales quickly through businesses like maximizing advertising revenue through their processes, and automation, The entire media sales process, from deals to order management, can be handled on a single platform, reducing errors and increasing sales velocity.
  • Fast Time-to-Value because of built-apps, integrations, And designed to deliver fast time-to-value for deployments.

HOW CAN WE HELP:

• • Twopir has completed several implementations on the Media Cloud.
  • The implementations are executed by senior professionals with over 6 years of experience.
  • Twopir provides expert guidance to help clients map their organization’s processes and systems. This involves utilizing both the out-of-the-box (OOTB) Salesforce Media Cloud features and custom development, as necessary to meet specific business process demands.
  • Twopir is dedicated to facilitating a smooth transition to the Salesforce Media Cloud package for its clients.
  • The transition process includes the integration of secure, flexible, and digital services, addressing key aspects such as mobility, virtualization, collaboration, and support.

RESULT:

• • Advanced content management tools for seamless integration and display of media content.
  • Dynamic media features that elevate user engagement and overall website experience.
  • Integration capabilities for efficient handling and organization of diverse media types.
  • Enhanced multimedia capabilities to deliver a rich and immersive user experience on your website.
  • Streamlined media workflows, ensuring efficient management and delivery of digital assets.

CONCLUSION:

• • Media Cloud transforms website capabilities, offering a comprehensive solution for content management and engagement.
  • With its advanced tools, the platform enhances user experiences through dynamic media features, streamlined workflows, and seamless integration.
  • Elevate your website to new heights, providing a visually rich and immersive environment that captivates audiences and effectively communicates your brand’s message.
  • Embrace Media Cloud for your website and unlock the full potential of multimedia content to leave a lasting impression on your visitors.