Consumer Goods Cloud

Salesforce Consumer Goods Cloud – Retail Transformation

A dedicated CRM platform created to address the particular requirements of consumer goods organizations is Salesforce Consumer Goods Cloud. Its goals are to assist these businesses in streamlining their processes, maximizing retail execution, and strengthening their bonds with retailers. Because it is a component of Salesforce’s wider range of business solutions, this cloud service can easily interface with other Salesforce clouds, such as Sales Cloud, Service Cloud, and Marketing Cloud.

Key Features of Consumer Goods Cloud:

• It has support in Apparel, Footwear, and Accessories and helps to build brand loyalty with a connected database.
• Improves the performance along with marketing investment returns.
• Delivers commercial excellence to make good sales effectively from anywhere.
• Construct a unified customer view that spans all channels, then use data to target specific audience segments with ease.
• Make the most of trade promotion intelligence to raise revenue. A 360-degree perspective of trade activity and budgets helps you deploy profitable programs more quickly.
• More effective work by integrating data from different sources. Design plans, improve visits, and track teams with increased visibility of data across your business.
• Confirms the correct product is on the shelf at the right price with offline order management and penny-perfect pricing.
• Gain complete access to order and fulfillment data to follow your fleet, prioritize deliveries, and reroute by business requirements.
• Different operations on one connected platform such as Streamline planning, automate processes, and perfect store execution.

Advantages of Salesforce Consumer Goods Cloud:

• It helps in field representatives and sales teams plan and execute their visits to retailers more effectively. This can involve tasks such as order management, inventory tracking, and merchandising.
• Account Management enables better management of retailer accounts, allowing companies to track and analyze interactions with individual retailers. This can include order history, preferences, and other relevant data.
• Analytics and Insights provides analytics tools to analyze sales performance, track key performance indicators (KPIs), and gain insights into market trends. This can help companies make data-driven decisions to improve sales strategies.
• Collaboration Tools facilitate communication and collaboration between different stakeholders, including sales teams, retailers, and distributors. This can streamline workflows and enhance coordination.
• Mobile Accessibility often includes mobile applications that allow field representatives to access key information and perform tasks while on the go.
• Integration with Other Salesforce Products Consumer Goods Cloud may integrate with other Salesforce products, such as Marketing Cloud and Service Cloud, to create a comprehensive solution for consumer goods companies.

HOW CAN WE HELP:

• Twopir has successfully completed several implementations on the Consumer Goods Cloud.
• The implementations are executed by senior professionals with over 6 years of experience.
• Twopir provides expert guidance to help clients map their organization’s processes and systems. This involves utilizing both the out-of-the-box (OOTB) Salesforce Consumer Goods Cloud features and custom development, as necessary to meet specific business process demands.
• Twopir is dedicated to facilitating a smooth transition to the Salesforce Consumer Goods Cloud package for its clients.
• The transition process includes the integration of secure, flexible, and digital services, addressing key aspects such as mobility, virtualization, collaboration, and support.

RESULTS:

• Salesforce Consumer Goods Cloud supports field sales representatives in executing retail strategies effectively. It provides tools for planning, monitoring, and optimizing in-store activities.
• The solution is designed to empower mobile workforces by providing access to real-time information, enabling field reps to manage their tasks efficiently and communicate seamlessly.
• The platform facilitates collaboration between consumer goods companies and their retail partners, creating a more connected ecosystem for shared data and insights.

CONCLUSION

Salesforce Consumer Goods Cloud streamlines retail execution, empowers mobile workforces, and enhances order management, offering consumer goods companies a comprehensive solution to optimize sales processes and foster collaborative partnerships within the industry.