A clean, fully owned automation estate
Every workflow named, foldered and assigned to an owner, with a single inventory your team can read at a glance. You always know what is live, what it does, and who to ask about it.
Zapier connects the thousands of apps your business already runs on. Twopir Consulting makes those connections production-grade — as a Zapier Partner, Salesforce Partner and HubSpot Gold Partner, we implement, configure and extend Zapier across your CRM, finance and go-to-market stack. Automation your team owns, built to scale as you grow.
Trusted by 500+ organizations — a Zapier Partner, Salesforce Partner and HubSpot Gold Partner building connected revenue operations end to end.








What We Deliver on Zapier
Zapier is wonderfully easy to start with. Getting it to run your business reliably — clean records, visible failures, predictable cost, real ownership — is the craft, and it is exactly what we do. Six things your automation gains on day one with us.
Every workflow named, foldered and assigned to an owner, with a single inventory your team can read at a glance. You always know what is live, what it does, and who to ask about it.
Retries, error paths and alerting are designed in from the first build, so the rare problem lands in the channel that owns it within seconds — long before a customer or your finance team would ever notice.
Match keys and lookup steps on every write, so Salesforce and HubSpot stay in agreement instead of quietly diverging. Your reporting is trustworthy because the data underneath it is.
Filtering early means your tasks are consumed by work that matters, not by record updates nobody asked about. Most estates we tune get more automation out of the same plan, not a bigger one.
Zapier does what Zapier is brilliant at, and we build the rest natively in Salesforce or on a governed integration platform. You get one architecture where each piece runs where it performs best.
Service-account connections, written documentation and a trained team, so your workflows keep running through role changes and growth. The value you build stays with the business.
Zapier is a hosted automation platform that connects applications through prebuilt triggers and actions, so an event in one system causes work to happen in another without custom integration code. A single automation is called a Zap: one trigger, then one or more actions, with optional filters, conditional paths and formatting steps in between.
That is what the product does. Here is what we add. Zapier ships the connectors; Twopir Consulting designs what runs through them — which events are worth acting on, how records are matched so nothing duplicates, how failures surface, and how far each workflow can be pushed. As a Zapier Partner who also implements Salesforce and HubSpot, we build both ends of every connection. The outcome is not "we have Zaps" — it is work that moves between your systems reliably, owned by your team, and ready to scale.
This page is for teams running Salesforce or HubSpot who want Zapier done properly the first time — or want an estate that grew organically turned into something they can rely on and extend. Comparing automation platforms first? Our connector comparison walks through the options. For the full picture of how we build revenue infrastructure, see our services.
Three distinct services, three different buyers — and we deliver all three, so your automation never stalls at a hand-off between vendors. Each card says exactly where it leads next.
Standing Zapier up so it is an owned piece of infrastructure from day one, rather than something that accumulated. This is the foundation the other two services depend on.
Implementation gives you a governed platform and a documented estate. Rewriting the workflows themselves is the next card — and the same team does it.
Building the workflows themselves inside what Zapier offers natively — the bulk of most engagements, and the part that decides whether the automation survives its first bad week.
Configuration covers everything Zapier does natively — which is a great deal. When a workflow wants logic beyond that, we simply keep going into custom development.
Extending past the no-code ceiling. This is where a Zapier engagement meets the Salesforce and API development we do everywhere else on the platform.
And because we build on Salesforce and on governed integration platforms too, every workflow ends up in the tool that runs it best. The next section shows exactly how we place them.
Zapier is outstanding across most of what a growing business needs to automate. For the handful of workflows that want a different engine, we build those too — natively in Salesforce or on a governed integration platform. Every row below is work we deliver.
| The workflow | Best-fit tool | What you get |
|---|---|---|
| Moving events between SaaS apps at low to moderate volume | Zapier | Prebuilt connectors on both sides, no code, and a change takes minutes instead of a release cycle. This is Zapier at its best, and where most of your automation will live. |
| Logic that must run on every record, every time it is saved | Salesforce Flow or Apex | Runs inside the transaction, respects your sharing and validation rules, and consumes no Zapier tasks. We build this natively as your Salesforce implementation partner. |
| Bulk or scheduled movement between systems of record — ERP to CRM, nightly loads | A governed integration platform | Tools like Celigo or Workato add error queues, replay and environment promotion at volume. We run both practices, so this is simply another service we deliver. |
| A long-running process with approvals, state and an audit trail | The platform itself | Approval chains and audit trails belong where the state lives. We design them into your CRM so the process is provable end to end. |
| A system with no prebuilt connector on either side | Zapier webhooks — or a custom integration | Below a certain load a webhook Zap is genuinely the right answer, and above it a custom integration is. We build both, and we will tell you which one fits. |
| Anything whose failure must never go unnoticed | Any of them — with monitoring designed in | Whichever engine runs it, we design the alerting, retry and reconciliation around it — so the workflows your business depends on are the ones you never have to think about. |
Scroll the table sideways →
One partner, every row. Whether your highest-volume workflow belongs in Zapier or in a Workato engagement, you get a straight answer on the first call and the same team builds it. Still weighing connectors? Our side-by-side comparison of DBSync, Workato, Zapier and Breadwinner works through the trade-offs on a single well-known integration.
A connection is only useful if you can say what crosses it and who consumes it on the other side. These are the pairings we build most often, and what each one carries.
Record creation and stage changes leave Salesforce to trigger work elsewhere; enrichment, activity and payment status come back in — matched on record ID so nothing duplicates.
Form submissions and lifecycle-stage changes trigger downstream work; contact and deal updates flow back so marketing and sales are reading the same state, not two copies of it.
One direction only, out of the workflow: deal and case alerts, plus automation-failure notices, land in the channel that owns them instead of dying silently in a task history.
Invoice and payment status moves into the CRM record so a rep sees a failed payment before the renewal call, not after the churn. New customers and billing details move the other way.
Contacts enrol into sequences straight from the CRM; engagement and enrichment write back onto the record. This is the pairing behind the measured outcome below.
Sheets, Drive and Calendar as the operational surface teams already live in: reports and exports out of the CRM, uploads, approvals and scheduled events back in.
Website enquiries enter the CRM as matched records with source attribution already attached, rather than as unrouted email somebody has to re-key by hand.
For systems with no prebuilt connector on either side: we build the endpoint, agree the payload contract and design the retry and rate-limit behaviour on both ends.
Five stages, in this order, because each one depends on the last. We do not touch a Zap before we know what feeds it and what it feeds — that is how working automations get broken during cleanups.
Every Zap inventoried: what it does, who owns it, what it consumes in tasks, how often it fails, and which business process it actually serves. Most of what we find is duplicated or dormant.
We decide, workflow by workflow, what stays in Zapier, what belongs in native Salesforce or HubSpot automation, and what needs a governed integration platform. In writing, with the reasoning.
Workflows built or rebuilt with filters, lookup and dedupe steps, conditional paths, error handling and alerting designed in from the start — not added after the first silent failure.
Naming conventions, documentation, service-account connections and training, so the automation belongs to your team rather than to whoever built it. This is the step that decides whether it survives.
Task consumption and failure rates reviewed on a cadence. Zaps that no longer earn their tasks get retired, and workflows that outgrew the platform get moved before they become the outage.
A livestock-handling equipment manufacturer running Salesforce CPQ alongside Apollo.io and Outreach. Zapier carried the workflows between them — notifications, enrichment updates and sequence triggers — while duplicate records were designed out of the sync.
Salesforce CPQ with Apollo.io and Outreach, connected by Zapier workflows.
Every number here is one a client actually measured. We publish outcomes with the scope they were measured in, because that is what makes them worth something to you. Plenty more of our work across CRM, integration and automation is in our success stories.
Most Zapier work is sold by automation specialists who do not know your CRM, or by CRM partners who treat automation as an afterthought. We are both — which is exactly why our automation holds together end to end.
Twopir Consulting is a Zapier Partner, a Salesforce Partner and a HubSpot Gold Partner. When a Zap writes into Salesforce, we already know exactly what your validation rules, duplicate rules and sharing model will do with it — so it works the first time.
We run Workato and Celigo practices alongside this one, so our recommendation is shaped by what fits your business rather than by what we happen to sell. Whichever way it goes, the same team delivers it.
Timeouts, duplicates, rate limits and messy payloads are all designed for from the start. That is why our automations are still trusted — and still running — years after go-live.
Code steps, webhooks, private Zapier integrations, and the Salesforce-side Flow and Apex a workflow calls into. One team owns both halves, so your project never stalls at a hand-off.
Documented, named, connected on service accounts, with your team trained to extend it. We would rather you grow your automation confidently than stay dependent on us to change a filter.
Both — whichever gets you further, faster. We build the workflows that matter most, the ones touching your CRM, your billing data and your customer communications, and we set up the conventions, documentation and service-account connections that let your team confidently build the rest. Most clients end up doing both: we handle the complex integrations, they handle day-to-day additions, and everything stays consistent because the foundation is shared.
Beautifully, once each is doing what it is best at. Salesforce Flow handles logic that belongs inside Salesforce on every record — it runs in the transaction, respects your sharing and validation rules, and consumes no Zapier tasks. Zapier handles everything that crosses into another application, which is where its thousands of prebuilt connectors are unbeatable. As a Zapier Partner and Salesforce Partner, Twopir Consulting builds both sides, so the division of labour is designed deliberately rather than left to whoever built the workflow first.
By making sure every task you spend is doing real work. Zapier bills by task, so the design decides the bill — and filtering early, batching where it helps, and placing genuinely high-volume data movement on the right platform usually matters far more than the plan tier. We baseline your task consumption during the audit and design against your real numbers, so growth in your business does not turn into a surprise on your invoice. Most estates we tune get more automation out of the same plan.
Yes, and this is where a Zapier Partner who also builds on Salesforce really pays off. We write code steps in JavaScript or Python for logic no built-in step expresses, wire up webhooks for systems with no prebuilt connector, and create private Zapier integrations that make your own product or internal API a first-class app in the builder. We also build the Salesforce side those workflows call into — Flow, Apex and API endpoints — so both halves are designed together by one team.
With an inventory, and it is usually the most valuable week of the engagement. We document every Zap — what it does, who owns it, what it consumes and which business process it serves — and hand you a clear map of your automation for the first time. From there we decide together what to keep, improve, consolidate or retire. Nothing is switched off until we know what depends on it, so you gain clarity without ever losing a workflow that was quietly doing something important.
With configuration discipline on every engagement. We connect apps through service accounts with least-privilege scopes rather than an individual's login, pass only the fields a workflow genuinely needs, keep credentials out of code steps, and maintain a documented record of which data moves between which systems. We review that design against your security and compliance requirements alongside Zapier's own current documentation, and where a workflow carries data better kept in-house, we build it a different way. Your security team gets a design they can sign off on.
Start with an automation audit: a complete picture of what is running today, what it costs, and the fastest wins available to you — delivered in writing, whether or not the build that follows is ours. Most teams leave that first conversation with a clear plan.
Zapier Partner · Salesforce Partner · HubSpot Gold Partner