Free at the Reporting Layer, Not at the Modeling Layer
Looker Studio itself has no licensing cost, but the data source design underneath it is what decides whether your numbers are correct.
BI & Reporting — Google Looker Studio
Your Reports Shouldn't Take Longer to Build
Than They Take to Read.
Looker Studio turns Salesforce, GA4, Ads, and warehouse data into live dashboards. Twopir builds the data models and blended sources that make those dashboards trustworthy.
500+
Client Deployments
12+
Years Experience
40+
Person Team
Partner
Salesforce & HubSpot
AI Delivery
Trusted by
RevOps Teams Marketing Analytics Sales Operations Finance & FP&A Agency Reporting Desks Executive Leadership Data & BI Teams Customer Success Ops RevOps Teams Marketing Analytics Sales Operations Finance & FP&A Agency Reporting Desks Executive Leadership Data & BI Teams Customer Success Ops
Where Reporting Stalls
The Real Cost Is Operational Friction.
🔁
The Spreadsheet Relay Race
Every Monday someone exports Salesforce, pastes it next to a GA4 export, and rebuilds the same pivot table by hand. The report is stale before it's even sent.
🚩
Dashboards Nobody Trusts
Marketing's numbers don't match Sales' numbers, and Finance has a third version. Three "sources of truth" means zero sources of truth.
📑
One Report Per Requester
Every exec wants their own view, so someone maintains fourteen near-duplicate Looker Studio files instead of one governed model everyone filters into.
⚠️
Blended Data That Silently Breaks
A blend works until a field gets renamed upstream, and the dashboard keeps rendering — just with wrong numbers, for weeks.
🧩
Analysts Doing Connector Work
The person who should be interpreting trends is instead debugging OAuth scopes, connector limits, and refresh schedules.
Platform Context
Looker Studio Is Built for Google's Ecosystem. We Build It Around Yours.
Built to Blend, Not Just Visualize
Native blending across Google Ads, GA4, Sheets, and BigQuery means your dashboard can sit on top of multiple systems without a separate ETL tool.
Governed Sharing Through Workspace
Access control rides on Google Workspace permissions your IT team already manages, so you're not standing up a new identity system for reporting.
A Fast Front End for a Slow Back End
Looker Studio renders instantly; the real engineering work — and where we spend our time — is in BigQuery, Salesforce, and the connectors feeding it.
Platform Capabilities
What Looker Studio Puts Inside Your Reporting Stack.
🗂️
Salesforce-to-Looker Data Modeling
We map opportunity, pipeline, and custom object fields into a reporting schema built for BI, not for CRM screens.
Core Module🔀
Multi-Source Blending
Combine Salesforce, GA4, Google Ads, and Sheets into one blended data source without duplicate joins breaking on refresh.
Integration🏗️
BigQuery Data Warehousing
For volumes or history Salesforce reporting can't hold, we stage data in BigQuery so Looker Studio queries a clean, indexed table.
Infrastructure📊
Executive Dashboard Design
One governed dashboard with role-based filters replaces the fourteen near-duplicate reports teams build by hand.
Reporting🔌
Custom Connector Development
When a data source has no native connector, we build one so it refreshes on the same schedule as everything else.
Automation🛡️
Row-Level Access Control
Regional managers see their region, reps see their book — one dashboard, filtered by identity, not fourteen copies.
Governance📬
Scheduled Report Delivery
PDF and email delivery on a schedule, so stakeholders who don't log into Looker Studio still get their numbers.
Automation🧮
Calculated Field & Metric Standardization
One definition of "pipeline," "MRR," or "SLA breach" enforced across every dashboard, so Marketing and Finance stop arguing about whose number is right.
Data Quality🖥️
Embedded Analytics
Dashboards embedded directly into Salesforce, a client portal, or an internal intranet, so people see data where they already work.
Delivery Delivery Model
We Don't Deploy a Tool. We Build Reporting Infrastructure.
Phase 01
DiscoveryData Audit & Source Mapping
We inventory every system feeding your reporting — Salesforce, GA4, Ads, spreadsheets — and document which fields actually agree with each other before we design anything.
Phase 02
FoundationData Model & Warehouse Design
We build the reporting schema, staging tables, and blended sources that sit underneath the dashboard, so the visualization layer is reading clean, consistent data.
Phase 03
BuildDashboard Build & Access Control
We design the governed dashboards, filters, and row-level permissions your teams need, then test them against real edge cases before rollout.
Phase 04
HandoverTraining & Monitoring
We train your team to maintain and extend the dashboards themselves, and set up monitoring so a broken connector gets caught before someone presents wrong numbers.
Outcomes
The Outcomes Teams Actually Come Back For.
One Number Everyone Agrees On
Marketing, Sales, and Finance stop reconciling three versions of the same metric in a Monday meeting.
Reports That Build Themselves
Scheduled refresh and delivery replace the manual export-paste-pivot routine every week.
Executives See Their Own View
Role-based filters mean one dashboard serves the CEO, regional VP, and rep manager — no one maintains fourteen files to do it.
Analysts Get Their Time Back
Less time debugging connectors, more time interpreting what the data is actually saying.
A Warehouse That Outlives the Dashboard
The BigQuery models we build keep paying off even as your reporting needs change.
Faster Answers to "Can We See This Cut?"
New filters and breakdowns take minutes inside a governed model, not a rebuild from scratch.
Common Scenarios
Where We See Looker Studio Deliver Most.
Pipeline Trust
Sales leadership stopped trusting the pipeline report six months ago. Twopir rebuilds the Salesforce-to-Looker data model so stage, forecast category, and close-date fields match what's actually in the CRM. The result is one pipeline dashboard sales, RevOps, and finance all pull from.
Spend vs. Revenue
Marketing can see spend. Marketing can't see revenue. We blend Google Ads and GA4 spend data against Salesforce-sourced revenue and pipeline, closing the loop between acquisition cost and closed-won.
Warehouse Scale
The numbers are right until someone filters by quarter. When native Salesforce or Sheets reporting can't hold the volume or history finance needs, we stand up BigQuery as the source and point Looker Studio at it instead.
Client Reporting
One dashboard per client was never going to scale. We build one governed template with row-level access control, so each client sees only their data without a separate Looker Studio file per account.
Why Twopir
We're Not a Vendor. We're an Architectural Partner.
01
We model the data before we touch the dashboard
Most Looker Studio problems are actually data model problems wearing a visualization costume.
02
We've worked inside Salesforce orgs, not just around them
Twopir is a Salesforce Partner first; we know which CRM fields lie and which ones you can build a report on.
03
We build for the team that inherits it
Dashboards are documented and handed over with training, not left as a black box only we understand.
04
We don't charge for the free tool
Looker Studio licensing is free; the data modeling, warehousing, and governance work is where the actual project is.
05
We treat access control as part of the design
Row-level permissions get built in from phase one, not bolted on after someone sees the wrong client's numbers.
"A Looker Studio dashboard is only as trustworthy as the data model underneath it. We spend most of our time there, not on the chart types."
Twopir Consulting — Salesforce Partner. Looker Studio implementation specialists.
- Salesforce-to-Looker data modeling
- Multi-source blending & BigQuery warehousing
- Governed dashboard design & row-level access
- Migration, monitoring & team training
- 12+ Years Salesforce & HubSpot Delivery
- 500+ Clients Served
- Serving: US | Canada | UK | UAE | Australia | New Zealand
- Salesforce Partner
- HubSpot Partner
- AI Delivery
Common Questions
Questions Teams Ask Before We Start.
Is Google Looker Studio really free? +
Yes, Looker Studio itself has no licensing cost. What you pay for is the engineering work to model, blend, and warehouse the data feeding it correctly — that's where projects actually run into cost and complexity.
Can Looker Studio connect directly to Salesforce? +
Yes, through native and partner connectors, though we typically build a dedicated reporting schema rather than pointing Looker Studio straight at raw CRM objects, since standard Salesforce fields aren't structured for BI queries.
Do we need BigQuery, or can Looker Studio work without a warehouse? +
Many smaller reporting needs work fine on direct connections to Salesforce, Sheets, or GA4. A warehouse becomes necessary once you need history, volume, or joins across sources that native connectors can't handle efficiently.
How do you handle different access levels for different users? +
We build row-level access control into the dashboard design itself, using Google Workspace permissions and data-level filters, so one dashboard serves multiple audiences without exposing data they shouldn't see.
What happens if an upstream data source changes? +
We set up monitoring on the data models and blended sources so a renamed field or broken connector surfaces as an alert, not as a silently wrong number in next week's report.
Can you migrate us from an existing BI tool to Looker Studio? +
Yes, we've moved teams off tools like Tableau and legacy Data Studio setups by rebuilding the underlying data model first, then recreating the dashboards on Looker Studio's reporting layer.
Get Started
Ready to Run Reporting on One Governed Dashboard Instead of Fourteen?
Twopir builds the data models, warehouses, and dashboards that make Looker Studio reporting something your teams actually trust.
