Most mid-market teams already own HubSpot Marketing Hub. Far fewer own an architecture that connects campaigns to closed revenue, scores leads against real intent, and builds nurture sequences sales actually trusts. Twopir implements Marketing Hub, reconfigures the portals that were set up too fast, and builds the custom work the platform does not ship with. Implementation, configuration and custom build — stated separately, priced separately.
12+ years and 500+ clients across Salesforce and HubSpot — with 98% client retention and a 40+ person delivery team serving the US, Canada, UK, UAE, Australia and New Zealand.
Built for Marketing Operations
The platform is rarely the problem. The architecture underneath it is. These are the six findings that repeat across HubSpot portal audits — in the US, Canada, UK, UAE, Australia and New Zealand alike.
MQLs are generating, workflows are running, emails are sending. But when sales pulls the list, qualified leads are either never called or touched so late the prospect has already signed elsewhere. The nurture architecture does not match the sales motion.
Leadership asks which campaigns drove last quarter's revenue. Marketing points at email clicks. Sales says none of those leads converted. Finance sees budget going out and nothing measurable coming back. The reporting is not broken — the data model behind it is.
What started as three workflows is now 47. Some still run. Some have not been edited in 18 months. Nobody knows exactly which contacts are enrolled in what, so marketing stops touching anything. Growth slows while the portal accumulates debt.
Marketing counts 2,400 MQLs this quarter. Sales says it received 180 leads worth calling. The sync runs, but a data-model mismatch leaves lifecycle stages, contact owners and deal stages out of step. Every revenue meeting opens with the same argument.
The licence includes it, so the team enabled it. But the contact database is dirty, lifecycle stages are inconsistent, and predictive scoring is reading behaviour signals that do not map to how you actually qualify buyers. AI needs clean architecture before it produces signal.
Open rates dropped over the last 12 months and bounce rates are climbing. Contacts who have not engaged in two years are still in active campaign lists. The database was never sunset, suppression was never maintained, and domain reputation is quietly eroding with your best campaigns attached to it.
HubSpot Marketing Hub is HubSpot's marketing automation product — email marketing, landing pages, lead capture forms, SEO and blogging tools, campaign management, ad tracking, lead scoring and reporting, all built on the same contact record the rest of the HubSpot platform uses. It is sold in Free, Starter, Professional and Enterprise tiers, and the attribution and AI capabilities most revenue teams want sit in the upper two (HubSpot's own product documentation is the authority on what each tier includes).
It fits mid-market B2B teams that already run demand generation across more than one channel and need marketing activity to resolve into pipeline a sales team will act on. It is a poor fit for a team with no defined sales motion to model — the product will faithfully automate whatever process you hand it, including a broken one.
The failure we see most often is not a licensing problem or a feature gap. The portal was configured around what made sense during onboarding, not around how your buyers behave, how your reps qualify, and how your leadership measures marketing's contribution to revenue. That is an architecture problem, and it is the one we are hired to fix.
These are three separate services with three different buyers, and conflating them is how scope goes wrong. Twopir offers all three. The line between configuration and custom development is stated on each card, because that is the question the platform's own documentation never answers for you.
A greenfield build for teams onboarding onto Marketing Hub, or migrating from another marketing automation platform. Everything is designed around your revenue motion before a workflow is created.
Boundary: everything here is native HubSpot configuration. No custom code is required, and none is quoted.
Our most common Marketing Hub engagement. The portal is live, the workflows have sprawled, deliverability is drifting and nobody trusts the MQL number. We audit what is there, keep what works, and rebuild what does not.
Boundary: still configuration, not development — we change how the portal is set up, not what the platform can do.
For the requirements the platform does not ship with. This is engineering work, scoped and priced as engineering work — and it is where a configuration-only partner has to say no.
Boundary: this is where configuration ends. If a native setting achieves the outcome, we will tell you and not build it.
Marketing Hub is not one tool — it is a set of connected capability areas. Here is what each one does, and what we configure inside it so it produces pipeline rather than activity.
Campaign email built against lifecycle stage and deal data rather than static lists — personalised blocks, A/B tests and send-time optimisation that respond to where a contact actually is.
Multi-branch workflows designed around your sales cycle, not a generic B2B drip. Different nurture paths per ICP segment, and handoff triggers that match how your reps want qualified leads to arrive.
Pages and forms configured to convert and to qualify. Progressive profiling enriches the contact record over successive visits instead of front-loading friction onto the first one.
Topic-cluster structure and blog tooling connected to organic attribution, plus Google, LinkedIn and Meta ad accounts wired to the CRM so paid spend is measured against closed revenue rather than clicks.
Campaign objects that group every touchpoint against one revenue target, multi-touch models that credit what marketing actually influenced, and dashboards built around the questions a CRO asks.
Scores built from your closed-won patterns instead of arbitrary point values, and Breeze AI configured only once the contact model, lifecycle stages and campaign tagging can give it something real to read.
Marketing Hub is rarely the only system holding revenue data. Each integration below names both platforms, why it exists, and what actually crosses the boundary — because direction is where most broken syncs are decided.
The integration we are called in to fix most often. The native connector is almost never the fault — the failure is a data-model mismatch in lifecycle stages, ownership and campaign logic that was never designed consistently across the two platforms.
To Salesforce: qualified contacts, lifecycle stage, campaign membership, engagement history. To HubSpot: opportunity stage, closed-won and closed-lost outcomes, account owner.
Where both hubs sit in the same portal the integration is native, but the handoff still has to be designed: which score triggers a task, which owner receives it, and what a rep sees on the record when they open it.
To Sales Hub: lead score, lifecycle transition, nurture history. To Marketing Hub: deal stage, sequence enrolment, meeting outcomes.
Connecting the ad accounts is a five-minute job; making spend legible against closed revenue is not. The value sits in the campaign taxonomy and the audience sync design behind the connection.
To the ad platforms: suppression and lookalike audiences, offline conversion events. To HubSpot: spend, impressions and click data joined to the contact record.
HubSpot reporting answers marketing's questions; the warehouse and BI layer answers finance's. Both need to agree on what a session, a source and a conversion mean before either is trusted.
To analytics: conversion events, campaign parameters, form submissions. To reporting: pipeline and revenue joined back onto the acquisition source.
Middleware is the right answer for a long tail of low-volume connections and the wrong answer for anything that carries revenue-critical data at scale. We say which is which before it becomes a support problem.
Into HubSpot: enrichment, product usage signals, third-party form data. Out of HubSpot: notifications, ticket creation, downstream record updates.
The last hundred metres of the handoff. A high-intent lead is worth far less if the alert lands in a channel nobody watches, or the sequence enrolment has to be done by hand.
To the sales stack: scored lead alerts, sequence enrolment, routing decisions. Back to HubSpot: activity logging and reply outcomes on the contact timeline.
A focused Marketing Hub build runs 6 to 10 weeks. A full inbound system with Breeze AI, multi-touch attribution and Sales Hub alignment runs 12 to 20 weeks. Scope, milestones and go-live dates are agreed before any build begins.
A structured session with marketing and sales leadership: your sales cycle, your ICP definition, what qualified buyers consume before they talk to a rep, and where the current system loses them. Not a questionnaire.
Week 1We audit the contact database for duplicates, lifecycle inconsistency, missing properties and deliverability risk, then rebuild or normalise the model. Scoring, Breeze AI and attribution all depend on this being right first.
Weeks 2–4Nurture paths per ICP segment, scores calibrated against closed-won history, and handoff triggers matched to how your reps work. Existing workflows are audited, consolidated and retired — you do not need 47, you need about a dozen that behave.
Weeks 3–7Multi-touch attribution, campaign influence tracking and executive dashboards that answer which campaigns created pipeline, what each closed opportunity cost, and how many MQLs became revenue. Where Salesforce is in play, both models are aligned here.
Weeks 6–10With the model, stages and attribution solid, Breeze AI is configured to deliver predictive scoring and send-time optimisation your team can act on. Then monthly performance reviews, deliverability monitoring and architecture changes as you scale.
Week 10 onwardOutcomes from HubSpot Marketing Hub engagements across the US, UK and Australian client base.
Before Twopir, our HubSpot had 60+ workflows, half of which nobody understood. They came in, audited everything, consolidated to 14 precise workflows, and rebuilt our scoring model in 8 weeks. Our sales team went from ignoring MQL alerts to acting on them within 2 hours. That shift alone recovered north of $800K in pipeline we were losing to slow response.
Three years on HubSpot with no reliable attribution to closed revenue, and a finance team that had stopped trusting marketing dashboards. Rebuilt from the contact model up.
We brought Twopir in specifically for the HubSpot–Salesforce sync issue we had been fighting for 18 months. Lifecycle stages did not match, lead ownership was a mess, and marketing and sales were using different numbers in the same meeting. Twopir fixed the underlying data model in 3 weeks. We have not had a sync conflict since.
Marketing Hub was configured but underused: campaigns running without segmentation, forms with no progressive profiling, and no attribution from campaign to pipeline.
Scaling from $5M to $50M ARR on a HubSpot that was set up fast in year one. Attribution is broken, MQL quality is inconsistent, and demand gen does not trust the reporting. We rebuild around your current stage, not your seed-round setup.
The sync is live but the data does not agree. Marketing shows 3,000 MQLs, sales says it received 200 worth calling, and the lifecycle model was never aligned across the two platforms. New York, London or Sydney — the failure and the fix are the same.
Legal, healthcare and financial services marketing carries constraints that generic implementations miss — consent capture, opt-in tracking, sensitive-data handling and segment logic that respects them. We have built Marketing Hub inside those constraints.
The same delivery standard as our US and UK engagements, with dedicated AEST and Gulf overlap hours, localised campaign architecture and a named engagement lead rather than a rotating support queue.
You are done with activity metrics and need to know how much pipeline marketing created last quarter, what it cost per opportunity, and which channel returns best. That is an attribution infrastructure problem before it is a reporting one.
The licence includes AI features and the pressure to switch them on is real. If the contact model is inconsistent, the output will be too. We say plainly whether your portal is ready, and what has to change first if it is not.
Most partners configure features against a checklist. We start with your sales cycle, ICP definition and closed-won data, then design the architecture around the pipeline outcome you need — not what the onboarding guide recommends.
Implementation, configuration and custom development are three different services, and we quote them as three. If a native setting solves your problem we will say so rather than build around it — which is the cheapest advice a partner can give you.
Most HubSpot partners know HubSpot. Most Salesforce partners know Salesforce. Twopir Consulting holds HubSpot Solutions Partner and Salesforce Partner status, so a stack spanning both is architected by one team without translation risk between agencies.
Across 12+ years and 500+ client engagements we have taken on the broken syncs, the databases with 40% duplicates, and the portals carrying 90 workflows nobody could explain. That depth does not come from a certification course.
A SaaS nurture sequence is not a law firm's intake flow, and neither is a healthcare provider's consent journey. We design for the compliance requirements, cycle length and buyer behaviour of your industry rather than reapplying one build.
HubSpot Marketing Hub is HubSpot's marketing automation platform — email marketing, landing pages, lead capture forms, SEO and blogging tools, campaign management, ad tracking and AI-powered automation through Breeze AI, all built on one shared contact record. Properly implemented, it connects marketing activity directly to pipeline and revenue, giving marketing teams attribution clarity and sales teams better-quality leads. Without the right architecture underneath it, most teams end up with a well-designed email tool that nobody trusts for revenue measurement.
A focused Marketing Hub build covering email automation, landing pages, lead nurture workflows and core campaign tracking typically runs 6 to 10 weeks. A full inbound marketing system including Breeze AI configuration, multi-touch attribution, content strategy integration and Sales Hub alignment runs 12 to 20 weeks. We define scope, milestones and go-live dates before any build begins, so you always know what you are getting and when.
Configuration is everything the platform can do through its own interface: properties, lifecycle stages, workflows, campaign objects, scoring models, forms, templates, dashboards and the native integrations. That covers the large majority of what most teams need, and it is where a Marketing Hub engagement should start.
Custom development begins where the platform has no native answer: custom-coded workflow actions and serverless functions, custom objects for revenue entities HubSpot does not model, API and middleware integrations beyond the marketplace connectors, warehouse-side attribution, and bespoke forms or reporting surfaces. Twopir does both, quotes them separately, and will tell you when a native setting achieves the same outcome as something you were about to pay to have built.
Yes, and it is our most common Marketing Hub engagement. Most teams come to us with a live portal where workflows have sprawled, email lists are degraded, attribution is broken and nobody trusts the MQL number. We audit the architecture, contact database, automation logic and reporting setup, then rebuild around your actual revenue motion — keeping what works rather than starting from zero. It begins with a five-business-day audit, before any build commitment.
The HubSpot to Salesforce sync is one of the most commonly broken integrations we encounter, and the issue is almost never the native connector. It is the underlying data model mismatch. Lifecycle stages, lead ownership, contact properties and campaign attribution logic need to be designed consistently across both platforms before the sync can reliably serve marketing and sales at the same time. We audit the current sync state, fix the data model conflicts, and rebuild the integration logic so both systems tell the same story.
The audit covers six areas: data model and contact database quality, workflow architecture and automation logic, email deliverability and list health, campaign attribution and reporting setup, lead scoring configuration and accuracy, and HubSpot to Salesforce sync health where that applies. Findings are delivered as a written document within five business days, including the specific issues found, the pipeline impact of each, and a prioritised remediation plan. There is no cost and no commitment required to proceed.
Yes. We configure Breeze AI for content creation support, predictive lead scoring, email send-time optimisation and campaign intelligence. Breeze is not a feature you simply switch on: it needs a clean contact model, consistent lifecycle stages, properly tagged campaign data and connected attribution before it produces signal rather than noise. We build that foundation first, which is why activation sits at the end of our delivery process rather than the start of it.
We audit your Marketing Hub portal — architecture, data model, automation, deliverability and attribution — and return written findings in five business days. You will know what is broken, what it is costing you in pipeline, and what the fix looks like before you commit to anything.
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HubSpot Solutions Partner · Salesforce Partner · 12+ years · 500+ clients
