Most organisations accumulate operational debt faster than they generate pipeline intelligence. Twopir restructures the underlying data architecture, lead lifecycle and automation layer so your revenue engine operates with precision — not workarounds. Marketing infrastructure your revenue team can actually trust.
Trusted by 500+ organizations — including B2B SaaS, FinTech, IT services and professional services teams rebuilding their marketing operations with Twopir Consulting.
Certified Across
Proven Across
Most organisations accumulate operational debt faster than they generate pipeline intelligence. The campaigns are not usually the problem. The layer underneath them is.
Marketing calls it an MQL and sales calls it noise. Without one agreed definition of each stage and what moves a record between them, every funnel report is an argument rather than a measurement.
First touch in one tool, last touch in another, offline and sales-sourced activity nowhere at all. When marketing-sourced revenue is a negotiation rather than a number, budget gets decided on instinct.
Models built on an assumption about the ideal customer, never tested against who actually closed. Reps quietly stop trusting the score and go back to working the list by hand.
Years of workflows layered on each other with overlapping entry criteria and no suppression logic. Contacts land in three programs at once, and the team is afraid to switch anything off.
Two systems, two versions of the same contact, and no agreed owner for each field. Every sync conflict overwrites something quietly, and nobody finds out until a report looks wrong.
Pipeline numbers assembled by hand at month end and reconciled with finance afterwards. By the time the picture is clear, the quarter it describes is already over.
We take ownership of your marketing infrastructure, lead lifecycle, attribution model, automation logic and stack integration — so your revenue team can trust the numbers and act on them.
Twopir is not a campaign agency. We build the operational layer underneath the campaigns: the data model, the lifecycle definitions, the routing rules and the integration contracts that decide whether marketing activity ever becomes attributable pipeline.
We are platform-agnostic in thinking and certified in execution. HubSpot and Salesforce are usually the core; around them we connect the advertising, enrichment, warehouse and finance systems your revenue motion already depends on.
Our standard is not a successful launch. It is a system marketing, sales and finance are all still running from eighteen months later — one that holds as volume, channels and headcount grow.
We don't run campaigns. We build the operational layer that makes your campaigns measurable, your handoffs clean and your revenue numbers defensible. Every engagement starts with what you actually need — not a pre-packaged service tier.
The data model comes before the campaign. We define the architecture every downstream system depends on, then document who owns each stage and what actually moves a record between them.
Scoring that reflects how your team actually qualifies, and routing that puts a record in the right rep's hands with an SLA clock already running.
A multi-touch model marketing and finance can both defend, reconciled to the CRM's revenue numbers rather than sitting beside them in a separate spreadsheet.
Workflows rebuilt around your real funnel. Part of the work is subtraction: retiring the automations that no longer earn their place.
HubSpot and Salesforce, plus the systems either side of them, connected on explicit terms: which system owns each field, which direction it moves, and how conflicts resolve.
Dashboards built for the questions leadership actually asks, with the definitions agreed with the finance team before anything is built.
Four stages, one continuous engagement. We stay accountable from the first diagnostic through the quarters after launch, when the system has to prove itself against real pipeline.
We map your full lead-to-revenue flow across the automation platform and the CRM, then benchmark where records stall, where data breaks, and which automations are actually firing.
We design the data model, lifecycle definitions, scoring logic, routing rules, attribution model and integration contracts — and agree them with sales and finance — before anything is configured.
We configure the platforms, connect the surrounding stack, rebuild the automations, and test every handoff and sync path against real records before a user touches it.
We stay through rollout and the quarters after it — recalibrating scoring against closed-won data and extending the architecture as channels, volume and headcount grow.
Marketing operations is mostly an integration problem. We connect the platforms your revenue motion already runs on — and define exactly what each one is allowed to change.
Campaigns, forms, nurture programs and lifecycle stages — with the property architecture governed rather than left to accumulate.
Leads, opportunities and closed-won revenue: the system of record every attribution and pipeline number reconciles back to.
Journey orchestration and high-volume messaging for B2C and hybrid motions, running on the same lifecycle definitions.
Google, LinkedIn and Meta spend mapped to the campaign taxonomy, so cost lands next to the revenue it influenced.
Form capture, UTM governance and consent handling, so the first touch is recorded correctly at the moment it happens.
Firmographic and contact enrichment feeding the fit score, with deduplication that runs before routing rather than after.
Marketing, CRM and finance data modelled in one place, for reporting that outlives any single platform decision.
Bookings and recognised revenue brought back into the attribution model, so marketing reports against real money.
The integration itself is HubSpot's own connector; what Twopir designs is the contract it runs under — the field ownership, the sync direction and the conflict rules. This is the sync map we implement most often.
| What moves | Direction | Why it matters |
|---|---|---|
| Marketing engagement — emails, page views, form fills | HubSpot → Salesforce | The rep sees the full pre-sales history on the record before the first call, instead of asking questions marketing already has answers to. |
| Lifecycle stage and lead score | HubSpot → Salesforce | Routing and SLA clocks fire on one agreed definition rather than two competing ones. |
| Campaign membership and original source | HubSpot → Salesforce | Every opportunity carries the campaign that created it, which is what makes attribution possible at all. |
| Account and contact ownership | Salesforce → HubSpot | Marketing segments and suppresses on the same ownership the sales team works, so nobody nurtures an active deal. |
| Opportunity stage and amount | Salesforce → HubSpot | Campaign reporting is measured against real pipeline value rather than form counts. |
| Closed-won revenue | Salesforce → HubSpot | Scoring models recalibrate against customers who actually bought, which is the only honest test of a scoring model. |
When lead capture, data quality, routing and reporting run inside one designed system rather than five disconnected ones, the gains show up where the business measures them.
Streamlining lead management across Salesforce, HubSpot and the surrounding stack.
Sales and marketing finally working from one clean source of truth.
Read Full Case StudyAutomating opportunity creation from web forms into Salesforce.
Form submissions create Salesforce opportunities instantly — zero manual entry, four hours a week saved.
Read Full Case StudyLead management and document workflows automated inside Salesforce.
Automated document workflows removed the biggest bottleneck in the sales cycle.
Read Full Case StudyMost firms configure what you ask for. We tell you when the question itself needs to change.
System integrators declare success at go-live. We measure it by pipeline health and rep behaviour in the weeks after launch, when the system is carrying real volume.
Augmented resources do what they are told. Our architects design what should be built — and push back when the brief is wrong, before it becomes configuration nobody can unpick.
We recommend a redesign when a redesign is the honest answer — not when it is the easier scope. We will not optimise on a foundation we know is broken.
We work across marketing, sales, finance and customer success. Revenue infrastructure does not stop at a department boundary, and neither does the definition of a lifecycle stage.
No account manager between you and the people doing the work. The certified specialists building your architecture are your day-to-day point of contact.
We measure ourselves against pipeline contribution and attribution accuracy — not against campaign volume or a count of automations shipped.
B2B SaaS and FinTech need very different marketing infrastructure. Manufacturing channel distribution looks nothing like enterprise legal. We architect for each of them — B2B, B2C and hybrid.
Product-led and sales-led motions running side by side, trial-to-paid attribution, and expansion revenue tracked as its own pipeline rather than an afterthought.
Salesforce for SaaSCompliance-aware data models, multi-stakeholder nurture across long buying committees, and regional reporting that holds up under audit.
Salesforce for FinTechPartner and channel lead distribution, recurring-revenue operations, and marketing architecture built around contract renewal cycles.
Industries we serveDealer and direct channel marketing operations, territory-based lead routing, and quote-to-order visibility across a distributed sales network.
Salesforce for ManufacturingRelationship-driven pipeline systems, matter origination tracking, and cross-sell and referral attribution across practice areas.
Salesforce for Law FirmsHigh-volume lead management, multi-market segmentation, and separate journeys for investor, occupier and enterprise buyers.
Salesforce for Real EstateSix workstreams: the marketing data model and lifecycle definitions, lead scoring and routing, attribution engineering, nurture and automation logic, stack integration and data sync, and marketing analytics and reporting. Not every engagement needs all six — the audit decides which ones are actually costing you pipeline, and we scope from there rather than from a pre-packaged tier.
No. We build the operational layer underneath the campaigns — the data model, lifecycle, scoring, routing, attribution and integrations — and your team or your agency runs the campaigns on top of it. That boundary is deliberate: an agency measuring its own campaigns against an attribution model it also built is not a measurement anyone should act on.
Installing the connector and designing the sync are different jobs. Most stalled portals we see are technically connected but have no agreed field ownership, no sync direction per field and no conflict rules — so each system quietly overwrites the other and nobody notices until a report looks wrong. If your marketing-sourced pipeline number is regularly disputed, that is usually the reason.
The engagement runs in four stages — audit, architect, build, operate. What we need from you is admin access to the platforms, and decision-makers from marketing, sales and finance available during the architect stage: lifecycle definitions and the attribution model are commercial agreements as much as technical ones, and they do not hold if only marketing signs off on them.
They get audited before anything is touched. Some are kept, some are rebuilt, and some are decommissioned — a workflow nobody can explain is a liability, not an asset. Scoring is usually rebuilt rather than tuned, because most models were set once against an assumption and never tested against who actually closed. Nothing is switched off without you seeing what it currently does.
A contractor executes the brief you give them. We are accountable for whether the brief was right — which means we will tell you when the request you came with is not the change that would fix the problem. We also work across marketing, sales and finance rather than inside marketing alone, because lifecycle and attribution decisions are not marketing's to make on their own.
If marketing is generating activity but not pipeline, the infrastructure is usually the reason — broken attribution, misaligned scoring, automation that runs but does not convert. Let's find the gaps together. One conversation. No pitch deck required.
No pitch deck. No obligation. Just a direct conversation.
