AI Drafting Tied to Real Data
Content Hub's AI assistant drafts blogs, landing pages, and social copy inside the same platform holding your CRM data — no more exporting briefs to a separate tool.
Platform — HubSpot Content Hub
Content Hub Publishes Fast.
We Make Sure It Converts.
Content Hub gives your team AI drafting, a CMS, and SEO tooling in one login. Twopir wires it to your funnel, your CRM data, and your reporting — so the content it ships shows up in pipeline, not just in a content calendar.
500+
Client Deployments
12+
Years Experience
40+
Person Team
Partner
Salesforce & HubSpot
AI Delivery
Trusted by
Marketing Teams RevOps Leaders Content & SEO Managers Demand Gen Teams Web & Brand Teams Agencies Migrating Off WordPress Marketing Teams RevOps Leaders Content & SEO Managers Demand Gen Teams Web & Brand Teams Agencies Migrating Off WordPress
Where Teams Stall
The Real Cost Is Operational Friction.
🧩
Content Lives Apart From the CRM
Blog posts, landing pages, and campaigns get built with no view of which topics actually influence deals. Marketing optimizes for traffic while sales asks why none of it converts.
🐢
Publishing Outruns Governance
AI drafting tools speed up production, but nobody owns brand voice, approval routing, or version control. Output volume goes up while quality control quietly disappears.
🔌
The CMS Migration Stalls Mid-Project
Moving off WordPress or a legacy CMS into Content Hub gets scoped as a "lift and shift," then stalls on redirects, template rebuilds, and broken SEO equity nobody budgeted for.
📉
SEO Recommendations Go Unactioned
Content Hub surfaces keyword and structure guidance automatically, but without someone accountable for acting on it weekly, the tooling becomes a report nobody reads.
🧱
Personalization Never Gets Configured
Dynamic content and smart CTAs sit unused because nobody mapped lifecycle stages, lists, or membership tiers to the content itself. Every visitor sees the same generic page.
Platform Context
Content Hub Is Built for Full-Funnel Content. We Build It Around Yours.
One CMS, One Source of Truth
Website pages, blog, and landing pages sit on a single CMS with shared themes, modules, and permissions — replacing the patchwork of plugins most WordPress sites accumulate.
Performance Data Native to the CRM
Because content and CRM share a database, topic and page performance can be traced to contacts, deals, and revenue — not just sessions and bounce rate.
Repurposing Built Into the Workflow
Content Remix turns one long-form asset into social posts, clips, and emails automatically, so a single piece of research supports a full distribution calendar.
Platform Capabilities
What Content Hub Puts Inside Your Marketing Stack.
✍️
AI Content Generation
Drafts blog posts, page copy, and social variations from a brief, cutting first-draft time without replacing editorial review.
Core Module🎛️
Content Remix
Converts one asset — webinar, blog, or podcast — into multiple channel-ready formats automatically.
Automation🌐
CMS & Website Pages
Drag-and-drop website, blog, and landing page builder on one theme system, with staging and version control included.
Core Module🔍
SEO Recommendations
Flags keyword gaps, missing meta data, and structural issues page by page, tied directly to topic clusters.
Search🧪
A/B Testing
Tests headlines, layouts, and CTAs on pages and emails with statistically-tracked variants, not manual spreadsheet comparisons.
Optimization📅
Content Calendar
Plans and schedules cross-channel content in one calendar view, tied to campaigns rather than isolated posts.
Planning🎯
Dynamic Content Blocks
Serves different page or email content by lifecycle stage, list membership, or behavior, without duplicating pages.
Personalization📈
Performance Analytics
Reports on traffic, conversion, and topic performance against the same database as deals and revenue.
Reporting🎥
Video & Podcast Hosting
Hosts and embeds video and audio content natively, with view-level engagement data feeding the same contact record.
Distribution Delivery Model
We Don't Deploy Software. We Build Operating Infrastructure.
Phase 01
FoundationContent & Data Audit
We inventory existing pages, domains, and content assets, and map how content performance currently connects — or fails to connect — to CRM lifecycle stages and deal data.
Phase 02
Migration & SetupCMS Build & Content Migration
We rebuild templates and modules in Content Hub, migrate existing content with redirect mapping to protect SEO equity, and configure permissions, themes, and brand kits.
Phase 03
ConfigurationWorkflow & Personalization Setup
We configure AI drafting guardrails, approval workflows, dynamic content rules, and topic clusters so the platform's automation reflects your governance model, not a generic default.
Phase 04
EnablementReporting & Team Enablement
We build dashboards linking content performance to pipeline and revenue, then train your content and marketing operations teams to run the system without relying on us for daily tasks.
Outcomes
The Outcomes Teams Actually Come Back For.
One Content Operation, Not Three Tools
CMS, blog, landing pages, and social scheduling run from one login instead of a WordPress site, a separate SEO tool, and a social scheduler stitched together.
Content Tied to Pipeline
Reporting shows which topics and pages influenced contacts that became deals — not just which pages got the most traffic.
Faster First Drafts, Same Editorial Bar
AI drafting cuts time-to-first-draft while approval workflows keep a named editor accountable for what actually publishes.
SEO Equity Preserved Through Migration
Redirect mapping and structured migration mean rankings built over years on a legacy CMS don't reset to zero on launch day.
Personalization That's Actually Configured
Dynamic content and smart CTAs get mapped to real lifecycle stages and lists, so different visitors genuinely see different pages.
A Team That Can Run It Without You
Documented workflows and trained internal owners mean the system keeps running on its configured logic after our engagement ends.
Common Scenarios
Where We See Content Hub Deliver Most.
WordPress Migration
A marketing team is migrating off WordPress and dreads losing search rankings. They've built years of organic traffic on a WordPress site held together by plugins nobody fully understands anymore. We migrate content with full redirect mapping and template parity, so the switch to Content Hub protects existing rankings instead of resetting them.
AI Governance
A demand gen team has AI drafting turned on but no governance around it. Content volume went up the moment AI generation launched, but nobody owns brand voice or fact-checking. We configure approval workflows and prompt guardrails so output scales without editorial quality dropping.
Pipeline Reporting
A RevOps leader wants content reporting tied to actual pipeline, not vanity metrics. Marketing reports page views; sales asks about revenue. We build dashboards linking topic and page performance to contact lifecycle stage and closed deals, using the CRM data Content Hub already sits on top of.
SEO Backlog
A content team has SEO recommendations flagged but no process to act on them. Content Hub surfaces keyword gaps and structural issues automatically, but the backlog just grows. We build a weekly triage workflow and assign ownership so recommendations turn into shipped changes.
Why Twopir
We're Not a Vendor. We're an Architectural Partner.
01
We Configure Around Your Funnel, Not the Default Setup
Content Hub ships with sensible defaults. We map its modules to your specific lifecycle stages, lead scoring, and content governance before anything goes live.
02
We've Migrated Hundreds of Sites, Not Dozens
Redirect strategy, template parity, and SEO preservation come from pattern-matching against 500+ prior deployments, not first-time guesswork.
03
Certified Across Both Sides of Your Stack
As a Salesforce Partner and HubSpot Partner, we configure Content Hub to work with a Salesforce-connected revenue stack, not just HubSpot in isolation.
04
We Document Ownership, Not Just Configuration
Every workflow, approval chain, and dynamic content rule is documented with a named internal owner before we step back.
05
We Stay Available for the Failure Modes, Not Just the Launch
Managed service retainers exist because content operations drift after go-live — new team members, new campaigns, new edge cases the original build didn't anticipate.
"Content Hub is a publishing engine. The value only shows up once someone wires it to how your funnel actually moves — that's the part most teams skip and the part we get hired to fix."
Twopir Consulting — Salesforce Partner. HubSpot Partner. 500+ deployments.
- 12+ Years Salesforce & HubSpot Delivery
- 500+ Clients Served
- Serving: US | Canada | UK | UAE | Australia | New Zealand
- Salesforce Partner
- HubSpot Partner
- AI Delivery
Common Questions
Questions Marketing Teams Ask Before We Start.
Will migrating to Content Hub hurt our existing SEO rankings? +
Not if the migration includes full redirect mapping and template parity. Rankings drop when URLs change without redirects or when page structure shifts enough to confuse crawlers. We map every existing URL to its new destination before launch and validate crawlability afterward.
Can Content Hub replace our WordPress site entirely? +
For most marketing sites, yes. Content Hub's CMS handles website pages, blog, and landing pages on one platform. Complex custom applications built as WordPress plugins may need a separate evaluation, which we scope during the audit phase.
Does AI-generated content need a human editor before it publishes? +
Yes. We configure approval workflows so AI-drafted content routes to a named editor before publishing. AI drafting speeds up the first version; it doesn't remove the need for fact-checking and brand voice review.
How does Content Hub reporting connect to actual pipeline and revenue? +
Because Content Hub sits on the same underlying database as HubSpot's CRM, page and topic performance can be joined to contact lifecycle stage and deal data. We build the specific dashboards linking content to revenue during the enablement phase.
Do we need Marketing Hub too, or does Content Hub work on its own? +
Content Hub works standalone for CMS, content creation, and SEO. Email nurture sequences, lead scoring, and advanced automation typically require Marketing Hub alongside it. We assess your existing stack during the audit and recommend only what closes an actual gap.
What happens after launch — do you stay involved? +
We offer managed service retainers for teams that want ongoing configuration support as campaigns, team members, and edge cases change. Teams that prefer full internal ownership receive documented workflows and training instead, with no ongoing retainer required.
Get Started
Ready to Run Content Marketing on a Single Platform?
Get a scoped view of what a Content Hub migration or configuration would actually take for your site and your funnel — before you commit to anything.
