Trusted by 500+ Companies building and scaling revenue operations with Twopir Consulting

Fortis
Aspire
Rentmoola
Company
Patriot Capital Corporation
Fundit
Fundit
Salesforce for Fintech

Your Revenue Engine Is Only As Strong
As the Systems Behind It.

For fintech founders, CROs, and RevOps leaders at Series A–C companies — Salesforce consulting that goes beyond CRM setup. We architect the commercial infrastructure behind your customer onboarding, partner channels, pipeline visibility, and compliance workflows, so your teams can move faster without things breaking.

60%
Reduction in customer onboarding cycle time through Salesforce workflow automation
Pipeline reporting accuracy improvement after replacing disconnected CRM stacks
45%
Faster partner activation through structured Salesforce Experience Cloud PRM builds
360°
Cross-functional visibility across acquisition, onboarding, renewals, and support
Built for Fintech Operations
Salesforce Gold Partner HubSpot Gold Partner Revenue Cloud Financial Services Cloud Experience Cloud MuleSoft Integrations Wealthtech & InsurTech
Where Fintech Companies Stall

The Operational Gaps That Slow Fintech Growth

Fintech companies scale fast at the top of the funnel, then hit a wall when operations can't keep pace. Customer onboarding drags. Partner pipelines aren't tracked. Data lives in seven places. Compliance adds friction with no compensating automation. The companies that break through are the ones that build the infrastructure to match their commercial ambition. The ones that don't keep hiring people to compensate for broken systems — and wondering why growth feels so hard.

🔀

Customer Data Sits in Seven Disconnected Systems

Your CRM, KYC tool, billing platform, onboarding tracker, and support desk each hold a different piece of the same account. No team has the full picture. Decisions get made on data nobody fully trusts.

🐢

Customer Onboarding Takes Weeks When It Should Take Days

Multi-step KYC and KYB journeys, document collection, compliance reviews, and account setup require coordination across teams and tools. Every manual handoff adds days — and churn risk — to a process that should be automated end to end.

🧩

The Sales-to-Onboarding Handoff Breaks Every Time

When a deal closes, the client data rarely transfers cleanly. Fields get re-entered manually, context is lost, and the customer's first operational experience with your platform already starts with friction — before you've delivered any value.

🤝

Partner and Channel Revenue Has No Operational Structure

Referral partners, embedded finance clients, and reseller channels generate real revenue — but their pipelines, deal status, enablement, and performance are managed across spreadsheets and shared inboxes, not a system your leadership can see or act on.

🔒

Compliance Workflows Add Friction Instead of Reducing Risk

KYC, AML, consent capture, and audit trail requirements are non-negotiable. But when they're managed manually outside your core system, they become a bottleneck that slows every deal — and creates audit exposure in the process.

📊

Revenue Reporting Doesn't Reflect Operating Reality

Founders and CROs need clear answers — conversion rates, activation trends, pipeline health, churn signals. Instead they get spreadsheets assembled after the fact, trusted by no one, and two weeks too late to act on.

📉

Customer Lifecycle Visibility Disappears After Activation

After a customer goes live, visibility into platform adoption, health signals, renewal risk, and expansion potential sits outside the CRM. Your commercial team finds out about churn or upsell opportunities too late to act on either.

⚙️

Your Best People Are Doing Work a System Should Handle

When sales ops, onboarding, and customer success spend hours on data entry, status updates, and cross-team coordination, the output ceiling is low. The operational drag is invisible on a P&L — but it's compounding every quarter.

Our Approach

We Architect the Salesforce Infrastructure That Lets Fintech CompaniesScale Without Breaking

TwoPir is not a CRM deployment shop. We are a commercial infrastructure partner for fintech companies that need more than a configured Salesforce org — they need a connected operating model that runs from first lead to renewed account, from partner onboarding to board-level reporting, from deal close to expansion signal.

We are Salesforce-first in execution, platform-agnostic in thinking. We've built Salesforce infrastructure for fintech companies at Series A, Series B, and enterprise scale — including US-based payments company Fortis Payments. We know how compliance checkpoints, subscription billing nuance, multi-tier partner models, and regulated workflows behave under real operational pressure. We don't learn these on your engagement.

Our measure of success is not a go-live date. It's whether your sales, onboarding, and customer success teams rely on the system daily — and whether it holds up six months later when volume increases, a new product launches, or your compliance requirements shift.

What We Build

Salesforce Systems Designed Around How Fintech Businesses Actually Operate

Every engagement starts with how your business acquires customers, activates them, retains them, and grows revenue from them. We design the Salesforce architecture around that reality — not a generic financial services template pulled from a playbook.

👥

Lead-to-Account Architecture & Pipeline Management

We architect the commercial foundation your sales team actually operates from — one source of truth for every lead, prospect, and account, whether you're running a B2B SaaS motion, a direct lending play, or a complex enterprise sale.

  • Salesforce CRM data model for B2B and B2C fintech operating structures
  • Multi-channel lead capture, routing logic, and SLA automation
  • Sales process design with stage-gate logic and automated task management
  • Account hierarchy and relationship mapping across entities
  • Pipeline forecasting and conversion rate dashboards for CROs and RevOps

Customer & KYB Onboarding Automation

We replace manual coordination across compliance, ops, and product teams with a structured, automated onboarding journey — reducing time-to-active and eliminating the handoff gaps where customers disengage.

  • Automated KYC and KYB data collection and routing workflows within Salesforce
  • DocuSign and e-signature integration for account agreements and compliance consent
  • Compliance checkpoint management with approval gates and escalation logic
  • Real-time onboarding status dashboards for operations and compliance teams
  • Customer communication automation triggered by stage transitions
🤝

Partner & Channel Relationship Management

We've built partner management infrastructure for fintech companies running referral programs, embedded finance partnerships, and reseller channels. We bring structure and visibility to relationships that typically live in spreadsheets.

  • Salesforce Experience Cloud partner portal — build, configure, and launch
  • Deal registration, referral attribution, and partner pipeline tracking
  • Partner onboarding journey design and enablement workflow automation
  • Commission and revenue-share data architecture connected to Salesforce
  • Partner performance dashboards and contribution reporting for leadership
📈

Customer Lifecycle & Expansion Revenue Management

We give your customer success and account management teams the Salesforce infrastructure to act on health signals before they become churn — and to capture expansion revenue before a competitor does.

  • Customer health scoring and lifecycle stage automation within Salesforce
  • Renewal pipeline tracking with automated alerts and escalation workflows
  • Upsell and cross-sell signal capture from billing and product usage data
  • Customer success playbook automation and task management
  • Churn risk segmentation and proactive intervention workflows
💳

Billing, Subscription & Revenue Operations Integration

We connect your commercial operations to your billing and subscription infrastructure so MRR, churn, and expansion signals flow directly into Salesforce — and your teams stop running revenue analysis from exported CSVs.

  • Stripe, Chargebee, and Recurly bi-directional integration with Salesforce
  • Salesforce Revenue Cloud for CPQ, quoting, and subscription lifecycle management
  • MRR, ARR, and churn reporting surfaced within the Salesforce data layer
  • Invoice and payment status visibility for CS and account management teams
  • Revenue recognition alignment with commercial workflow triggers
📊

Executive Reporting & RevOps Intelligence

We build the Salesforce reporting layer that gives founders, CROs, and COOs the operating data they need to run the business — on demand, not assembled from spreadsheets two weeks after the fact.

  • End-to-end pipeline and conversion funnel dashboards for leadership
  • Onboarding cycle time and customer activation rate tracking
  • Partner and channel contribution analytics by source and region
  • Customer health, renewal pipeline, and NRR visibility in one view
  • Cross-functional performance reporting across sales, onboarding, and CS
🛡️

Compliance Workflow & Audit Infrastructure

In a regulated environment like fintech, the design precision required is different. We build compliance directly into the operating system — not around it — so regulatory requirements support commercial velocity instead of fighting it.

  • KYC, KYB, and AML checkpoint automation embedded in Salesforce workflows
  • Consent capture, data governance, and audit trail architecture
  • Identity verification tool integration — Onfido, Jumio, Persona, Plaid
  • Role-based access, field-level security, and data retention policy design
  • Regulatory change management workflow and documentation infrastructure
🔗

System Integration & Fintech Data Architecture

We connect Salesforce to your entire fintech stack and build the unified commercial data layer your teams can trust. No more data that exists in a tool nobody checks, or reports that conflict with each other across systems.

  • MuleSoft and custom API integration for core banking and payment systems
  • Bi-directional data sync between Salesforce and product or transaction systems
  • Salesforce data model design for B2B and B2C fintech operating structures
  • Migration from legacy CRM environments, HubSpot, or spreadsheet operations
  • Scalable architecture designed to hold up as product lines and markets expand
🖋️

Salesforce Rescue & Scale Support

We regularly step into fintech companies where Salesforce is live but not performing — low adoption, broken automations, data nobody trusts, and reporting that was abandoned. We audit what's there and rebuild around what actually matters.

  • Full Salesforce org audit — architecture, data quality, automation, and adoption
  • Process redesign and technical debt reduction without losing live data
  • Integration repair and reconstruction for disconnected fintech tools
  • User adoption improvement, enablement programs, and change management
  • Ongoing scale support retainer as the business evolves
Who We Serve

Built for the Full Spectrum of Fintech — Not Generic Financial Services

The commercial and operational challenges shift across fintech verticals. Our architecture reflects those differences. Whether you're in New York, London, Sydney, Dubai, or Toronto — the system is built around how your business actually operates.

💳

Payments & Transaction Platforms

Merchant acquisition pipelines, Stripe and payment processor integration, dispute and chargeback workflow visibility, partner and ISO channel management. We've worked with US-based payments companies including Fortis Payments.

🏦

B2B Lending & Credit Platforms

Loan application pipeline management, underwriting workflow coordination, borrower lifecycle tracking, and compliance-driven onboarding automation for companies originating business or consumer credit at scale.

📈

Wealthtech & Investment Platforms

Salesforce Financial Services Cloud implementations, advisor and client relationship architecture, AUM and portfolio reporting, compliance workflow design, and client engagement automation for digital wealth and RIA platforms.

🏗️

Banking-as-a-Service & Embedded Finance

Partner onboarding orchestration, API client lifecycle management, multi-tier partner relationship management, and B2B pipeline tracking for BaaS providers and embedded finance platforms running complex multi-party models.

🛡️

InsurTech & Risk Platforms

Agent and broker partner management, policy lifecycle workflow integration, claims status visibility in Salesforce, and customer lifecycle automation from quote to renewal for digital insurance operators in the US and UK.

🌐

B2B SaaS & Financial Infrastructure

GTM infrastructure, subscription and expansion revenue management, account-based selling architecture, and customer success operations for companies selling fintech APIs, compliance tools, and financial software to institutions.

Our Engagement Model

How We Go from Operational Friction to a Running Commercial System

We don't arrive and start configuring. Every engagement starts with understanding how your business operates — and designing the architecture from that reality outward.

01

Commercial Diagnostic

We map your full lead-to-revenue flow, identify where handoffs break, where data fragments, and where manual work is limiting team output and conversion. We deliver findings in 5 business days.

02

Architecture Design

We design the Salesforce data model, workflow logic, integration boundaries, compliance touchpoints, and reporting structure — all before any configuration begins. Architecture decisions made here prevent expensive problems at launch.

03

Build & Integrate

We configure Salesforce, connect your fintech stack via MuleSoft or direct API, build automations, integrate KYC and compliance tools, and test every workflow before it touches a live customer or partner record.

04

Launch & Embed

We run a structured rollout with data migration, team onboarding, parallel-run validation, and adoption support. Go-live doesn't disrupt active deals or onboarding journeys — we plan for that explicitly.

05

Scale & Evolve

As your product expands, channels grow, and compliance requirements shift, we extend the infrastructure and keep the architecture stable under new commercial pressure. We're not a project partner — we're a long-term operating partner.

Connected Fintech Infrastructure

Salesforce as the Operational Core of Your Fintech Stack

We connect Salesforce to the platforms your fintech depends on — so sales, onboarding, compliance, billing, and customer success are no longer managed in silos.

Salesforce Financial Services Cloud
Purpose-built CRM for financial services — household management, financial goals, compliance workflows, and client lifecycle visibility.
Salesforce Revenue Cloud
CPQ, subscription management, and contract lifecycle automation natively within Salesforce for complex fintech pricing models.
Salesforce Experience Cloud
Self-service customer and partner portals with deal registration, onboarding status tracking, and document management built in.
Agentforce & Einstein AI
AI-powered lead scoring, workflow automation, next-best-action recommendations, and conversational agents embedded in fintech customer journeys.
Stripe
Bi-directional payment data sync — transaction status, subscription events, and MRR signals surfaced directly inside Salesforce account records.
DocuSign
Salesforce-triggered e-signature workflows for account agreements, partner contracts, and compliance consent capture.
MuleSoft
Enterprise API integration layer connecting Salesforce to core banking systems, payment processors, and financial data platforms.
KYC / Identity Platforms
Onfido, Jumio, Persona, and Plaid integrated into Salesforce onboarding workflows with automated status updates and compliance flags.
Marketing & Engagement
Salesforce Marketing Cloud, Pardot, and HubSpot connected for lifecycle nurture, onboarding communications, and retention campaigns.
Support & Success Platforms
Zendesk and Intercom connected so customer support activity is visible alongside relationship and revenue data in one account view.
Subscription Billing Platforms
Chargebee, Recurly, and Zuora integration to surface subscription health, payment status, and expansion signals within Salesforce.
Analytics & BI Tools
Tableau, Salesforce Analytics Studio, and Looker connected to your Salesforce data layer for executive and board-level reporting.
Client Outcomes

What Better Salesforce SystemsLook Like in Practice

The results aren't hypothetical. They come from fintech companies in the US, UAE, and Australia that had real operational problems and needed Salesforce infrastructure built to match their commercial ambition.

BL
★★★★★

Before TwoPir, our pipeline data was split across three tools and nobody trusted the numbers. Now we have one operating view — from first lead to activated account. The quality of our weekly revenue reviews changed immediately, and our CRO stopped asking ops to 'just reconcile the data' before every board meeting.

Benjamin L. Head of Revenue Operations US-based B2B Payments Platform — Series B, 120 employees
Case Study
Unifying the Commercial Stack for a US Payments Company
A Series B payments platform had Salesforce live but underused. Pipeline data lived partly in HubSpot, onboarding was managed in spreadsheets, and customer success had no account health visibility. Leadership couldn't trust any report. TwoPir rebuilt the Salesforce architecture, consolidated the dual CRM setup, automated the sales-to-onboarding handoff, and connected Stripe data directly to account records.
Pipeline reporting accuracy improvement
55% Reduction in manual data entry across teams
18d Saved per account in onboarding cycle time
Discuss a Similar Challenge →
SM
★★★★★

Our KYB onboarding was costing us approved borrowers who simply gave up waiting. TwoPir mapped the entire journey, identified where applications stalled, and automated the coordination between our compliance team and the applicant. Time-to-active dropped by almost two months. We hadn't realised how much revenue we were leaving on the table.

Sara M. COO B2B Lending Platform — Fintech Scaleup, 80 employees
Case Study
Automating KYB Onboarding for an Australian B2B Lending Platform
A lending platform was losing approved borrowers during the onboarding phase — documents weren't collected, follow-ups were inconsistent, and compliance review coordination happened over email. TwoPir redesigned the entire onboarding journey inside Salesforce, integrating their identity verification provider and DocuSign, and building automated task management for the compliance and operations teams.
62% Reduction in onboarding cycle time
40% Drop in onboarding drop-off rate
0 Manual compliance email handoffs per week
Discuss a Similar Challenge →
RK
★★★★★

We were managing 60 partners across three spreadsheets and a shared inbox. We couldn't tell which partners were active, which deals were registered, or where revenue was actually coming from. TwoPir built us a proper PRM architecture and now it's a real operating asset.

Rahul K. Chief Revenue Officer Embedded Finance Platform — Pre-Series C, 150 employees
Case Study
Building a Partner Revenue Engine for a UAE Embedded Finance Platform
A banking-as-a-service platform in the UAE had built a meaningful partner network but couldn't operate it at scale. Deal registration was informal, partner performance data was nonexistent, and the commercial team had no reliable view of channel contribution. TwoPir designed and built a full partner management infrastructure on Salesforce Experience Cloud — covering partner onboarding through revenue attribution reporting.
48% Faster new partner activation time
100% Partner pipeline now tracked in Salesforce
2.4× Increase in active deal registrations per quarter
Discuss a Similar Challenge →
Why TwoPir

We're Not Here to Deploy Software. We're Here to Build the Operating Model That Drives Revenue.

01

We Own the Outcome, Not Just the Delivery

Most Salesforce partners optimize for a successful go-live. We optimize for whether the system improves your commercial performance six months after launch. That distinction changes how we scope, what we push back on, and how long we stay involved.

02

We Start at the Process Level, Not the Configuration Level

The most expensive Salesforce mistake fintech companies make is configuring the platform before the operating model is clear. We design the process architecture first — who does what, when, where data lives, how handoffs work — and build to reflect that, not a template.

03

We Know the Full Fintech Revenue Lifecycle — Not Just CRM

Acquisition, onboarding, activation, expansion, renewal, and churn are not separate projects. We've designed them as a connected operating system for fintech companies at Series A through enterprise. An improvement in onboarding shouldn't create a new gap in customer success reporting. We design to prevent that.

04

We Have Real Fintech Delivery Experience

Compliance checkpoints, multi-tier partner models, subscription billing nuance, regulated handoffs, KYC workflow design — these are not concepts we encounter for the first time on your project. We've built Salesforce infrastructure for fintech companies including Fortis Payments in the US, and across the UAE Gulf region.

05

We Build Architecture That Survives Your Next Funding Round

The Salesforce system you launch today should be the foundation for your next product line, market expansion, or compliance evolution — not a platform replacement project 18 months from now. We design with that headroom built in from day one.

"The problem in fintech is rarely the product. The problem is that the commercial infrastructure — the onboarding logic, the partner management, the data flow, the reporting layer — was never designed to operate under real growth pressure. By the time leadership notices, the technical debt is already compounding."

TwoPir Consulting- Salesforce architecture, RevOps, and commercial infrastructure for fintech companies that need systems built to scale. 12+ years. Salesforce Gold Partner. Serving US, UAE, Australia, UK, and Canada.
Full architecture design, build, and rollout
Salesforce rescue and strategic redesign
Integration and compliance workflow modernization
Partner and channel revenue infrastructure
Ongoing scale support as the business evolves
Common Questions

Answers Before the First Conversation

How does Salesforce support customer onboarding for fintech companies?+
Salesforce enables fintech companies to automate KYC and KYB data collection, route applications through compliance checkpoints, trigger document requests via DocuSign or similar tools, track onboarding progress across teams in real time, and alert account managers when journeys stall. The result is a structured, auditable workflow that replaces manual coordination across disconnected systems — typically reducing onboarding cycle time by 40–60% in fintech environments we've built for.
What is Salesforce Financial Services Cloud and is it right for my fintech?+
Salesforce Financial Services Cloud (FSC) is a purpose-built CRM for financial services firms that supports household and account relationship mapping, financial goal tracking, compliance workflow management, and client lifecycle visibility. Whether FSC is the right fit — versus standard Salesforce Sales or Service Cloud — depends on your operating model, client structure, compliance requirements, and integration needs. TwoPir assesses that during the diagnostic phase and recommends the architecture that fits your actual use case, not the one that costs more.
Can TwoPir help if our fintech already has Salesforce but it's underperforming?+
Yes — and this is one of our most common starting points. Many fintech companies have a Salesforce environment that is technically live but operationally weak: poor data quality, broken automations, missing integrations, and reporting nobody trusts. We audit what's there, identify what's recoverable versus what needs redesign, and rebuild the system around what your teams actually need. We deliver audit findings within 5 business days.
How does TwoPir handle compliance-sensitive workflows in fintech Salesforce builds?+
In a regulated environment like fintech, the design precision required is different from a standard CRM build. We design compliance checkpoints directly into the workflow logic — KYC, KYB, AML flags, consent capture, data retention policies, and audit trail requirements. We connect Salesforce to your identity verification, e-signature, and document management tools, and build approval gates that ensure nothing moves forward without the right sign-off. The result is a compliant process that runs alongside commercial velocity, not against it.
Can Salesforce manage partner and channel relationships for a fintech company?+
Yes. Salesforce Experience Cloud combined with the right partner management architecture allows fintech firms to onboard referral partners and resellers, manage deal registration, track partner pipeline and performance, distribute enablement resources, and attribute partner-sourced revenue — all in a structured environment that scales as the channel grows. We've built this infrastructure for embedded finance platforms in the UAE and payments companies in the US.
Do you work with fintech companies outside India?+
Yes — the majority of our clients are based in the United States, UAE, Australia, United Kingdom, and Canada. All delivery is managed from our India-based team of 40+ certified Salesforce specialists, with dedicated overlap hours for US EST, UK GMT, and AEST time zones. Response within 24 hours is guaranteed for all active engagements. Our fintech client Fortis Payments is US-based, and we serve fintech companies across the UAE Gulf region with no time zone barriers to delivery.
How is TwoPir different from a standard Salesforce implementation partner for fintech?+
Most Salesforce implementation partners optimize for going live on time. TwoPir optimizes for whether the system improves your commercial operating performance months after launch. We engage earlier — at the architecture and process design level — stay accountable past go-live, and bring 12+ years of experience in fintech-adjacent compliance workflows, subscription billing integration, and partner management infrastructure. We're not a staffing solution or a feature deployment shop. As a Salesforce Gold Partner, we own the outcome.
What fintech systems and platforms can TwoPir integrate with Salesforce?+
We connect Salesforce to payment processors including Stripe, Adyen, and Braintree; subscription billing platforms including Chargebee, Recurly, and Zuora; KYC and identity tools including Onfido, Jumio, Persona, and Plaid; e-signature platforms including DocuSign and Adobe Sign; core banking systems via MuleSoft or direct API; support platforms including Zendesk and Intercom; and BI tools including Tableau and Looker. The integration scope is determined by what your commercial and compliance workflows actually require — not a standard connector list.
Next Step

If Your Fintech Is Growing Faster Than Its Systems Can Support, This Is the Right Conversation

TwoPir helps fintech companies build stronger commercial operating infrastructure — from customer and partner onboarding to pipeline visibility, compliance workflows, and revenue reporting — with Salesforce as the foundation and architecture designed to hold up at scale.

Speak directly with a RevOps architect who has built Salesforce infrastructure for fintech companies — no sales cycle, no generic discovery template.