Pardot

Introduction Enhancing the Salesforce data model by integrating custom objects is a powerful feature, allowing businesses to create and relate records that are critical to their operations. Pardot custom objects enable the synchronization of Salesforce data for use in Pardot’s segmentation and automation. Despite their name, Pardot custom objects can reflect both Salesforce custom objects… Continue Reading Unlock Custom Object Data to Supercharge Your Pardot Campaigns

Introduction: At TwoPir Consulting, we constantly strive to refine how we gather and utilize customer data for more personalized marketing efforts. As modern marketers, we understand that having accurate, comprehensive data on our prospects and customers is critical to delivering targeted and relevant messaging. The key is in how this data is collected—without causing friction… Continue Reading How to Implement Progressive Profiling in Salesforce Marketing Cloud