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July 17, 2025

Introduction The real estate industry is a constant balancing act between speed, personalization, and accuracy. In high-value property transactions, a single delay or missed follow-up can cost millions. A 2024 industry study showed that 63% of real estate CRM users spend more than 6 hours per week on manual follow-ups—time that could be reallocated to… Continue Reading Advanced Salesforce Workflows for Propertybase: From Lead to Close