REVENUE OPERATIONS

BUILD THE ENGINE.
DRIVE PREDICTABLE REVENUE.

Most revenue teams outgrow their infrastructure before they realize it. We design, fix, and scale the RevOps layer that makes your commercial engine actually perform — across CRM, GTM, automation, and data.

50+
ENTERPRISE CLIENTS
6+
INDUSTRIES SERVED
100%
OUTCOME OWNERSHIP
Certified in
Salesforce Partner HubSpot Solutions Partner RevOps Certified Architects Integration Engineers B2B & B2C Specialists GTM Strategy
Salesforce Partner HubSpot Solutions Partner RevOps Certified Architects Integration Engineers B2B & B2C Specialists GTM Strategy
What RevOps Really Means

RevOps isn’t a department.
It’s your commercial foundation.

Revenue Operations is the architecture that connects your sales, marketing, and customer success teams into a single, coordinated motion. When it’s built right, data moves cleanly, handoffs don’t leak, and forecasts reflect reality.

When it’s not — teams operate in silos, CRMs become filing cabinets, and leadership makes critical decisions on data nobody trusts.

Twopir takes ownership of the full RevOps layer. We don’t hand off a configuration and call it done. We stay until the system performs — and we measure success the same way you do: pipeline moves faster, conversion improves, and your team runs independently on what we build.

Systems that talk to each other

CRM, MAP, ERP, billing, and product data — connected and in sync, not siloed by team.

Processes that scale with the business

What worked at Series A breaks at Series C. We design processes built for your next stage.

Data leadership can actually trust

Clean pipeline, real attribution, and forecasts that don’t require a spreadsheet to interpret.

Automation that removes friction at scale

Eliminate the manual steps that slow deals, cause errors, and don’t survive headcount changes.

Core RevOps Functions

A strong RevOps function
does five things well.

We assess, design, and execute across all five — whether you’re building from scratch, scaling fast, or fixing a system that’s no longer working.

More tools don’t build a better engine. Architecture does.

The average enterprise revenue stack has 10–15 tools. Most of them don’t talk to each other well, create duplicate data, and slow down the people they were meant to help.

We audit your full commercial tech stack, identify what’s redundant, what’s under-configured, and what’s missing — then build a lean, integrated architecture that actually works.

CRM architecture and data model design for your specific GTM motion
System integration and API connectivity across your revenue tools
Tech stack rationalization — cut the tools that cost more than they contribute
Automation that removes admin work without adding process debt
Common stack waste
3–5 tools
duplicating function in a typical mid-market org
Integration coverage
CRM → ERP → CS
full lead-to-cash data flow
Outcome
Less friction
faster cycle times, fewer hand-off failures

Sales, Marketing, CS — one revenue team, not three departments.

Silos aren’t a culture problem. They’re an infrastructure problem. When teams run on different data, different definitions, and different systems — misalignment is built in.

We design the shared processes, data definitions, and system configurations that make cross-functional alignment the default, not the goal.

Unified lead lifecycle and handoff definitions across Marketing, Sales, and CS
Shared pipeline stages, deal criteria, and SLA frameworks
Revenue accountability structures built into the system, not managed in meetings
Process documentation and adoption enablement
Hand-off leakage
Eliminated
when lifecycle definitions are system-enforced
Cross-team visibility
Full funnel
single source of truth for all revenue teams
Accountability
Built in
SLA tracking without manual oversight

Your best rep’s process should be everyone’s process.

Inconsistent execution is what separates a high-performing team from a dependent one. If your top performer leaves, can the next person replicate it?

We take your highest-converting processes and encode them into the system — so the playbook runs regardless of who’s running it.

Sales process design and CRM workflow enforcement
Lead scoring and qualification frameworks tied to real conversion data
Sequence and cadence architecture in your outreach tools
Repeatable onboarding and expansion motions for CS
Ramp time impact
30–50%
faster with system-enforced playbooks
Process consistency
100%
every deal, every rep, same motion
Scalability
Headcount-independent
the system scales, not just the team

Forecasts should reflect reality. Reporting should drive decisions.

If your leadership team is building their own spreadsheets because the CRM data can’t be trusted — you don’t have a reporting problem. You have a data architecture problem.

We fix the underlying model, build the reporting layer on top of clean data, and give each stakeholder the visibility they need to act.

Revenue forecasting models built on validated pipeline data
Multi-touch attribution and marketing influence reporting
Executive dashboards, board-level reporting, and ops-level analytics
Data hygiene frameworks and governance processes
Forecast accuracy
± 5–8%
achievable with proper pipeline hygiene
Time to insight
Real-time
live dashboards replacing weekly report cycles
Attribution
Full-funnel
from first touch to closed revenue

RevOps isn’t a project. It’s an ongoing discipline.

The market shifts. The team changes. Products evolve. A revenue system built for today will start showing cracks in six months if nobody’s watching.

We don’t just build and exit. For clients who need it, we provide ongoing RevOps oversight — monitoring performance, catching bottlenecks early, and iterating the system as the business grows.

Monthly RevOps health reviews and pipeline analysis
Win/loss analysis and conversion rate optimization
System iteration and process documentation updates
Strategic roadmap reviews with leadership
System lifespan
Evergreen
maintained and adapted as you scale
Bottleneck catch rate
Proactive
before they cost pipeline
Documentation
Always current
no tribal knowledge dependencies
Where Revenue Stalls

The signals that tell you
the infrastructure isn’t keeping up.

Most revenue leaders know something is wrong before they can name it. These are the patterns we see most — and fix first.

01 — Visibility

Your forecast is a range, not a number

If the QBR forecast spans $2M, the pipeline data isn’t being managed — it’s being guessed. Clean data has a tight spread. Dirty data doesn’t.

02 — Alignment

Marketing and Sales argue about the numbers

Different reports, different definitions, different systems. When teams can’t agree on what happened, they can’t agree on what to do next.

03 — Efficiency

Reps spend more time on the CRM than on selling

If it takes 15 minutes to log an activity, the tool is working against you. Admin overhead is a RevOps design failure, not a rep behavior problem.

04 — Scale

Every new rep reinvents the process

If onboarding a new AE means shadowing the top performer for two months, the process isn’t in the system. It’s in someone’s head.

05 — Integration

Data lives in five places and nowhere at once

Finance has one number, CRM has another, CS has a third. Integration isn’t a nice-to-have — it’s what makes a revenue system functional.

06 — Velocity

Deals move slowly for no clear reason

Long cycle times without clear blockers usually trace back to undefined stages, missing automation, or broken handoff sequences.

Service Areas

What we build,
fix, and scale.

Each service is a discrete capability we deliver — but most engagements touch several. We scope based on where the highest-leverage problem actually lives.

CRM Architecture & Implementation

Full CRM design, build, and deployment — new builds and org rescues. Salesforce and HubSpot, across B2B and B2C commercial models.

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GTM Process & Sales Operations

Pipeline design, stage definitions, deal criteria, lead routing, SLA frameworks, and the process architecture your GTM motion needs to scale.

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Marketing Operations

Lead lifecycle, nurture architecture, attribution modeling, and the marketing-to-sales handoff infrastructure that makes pipeline actually trustworthy.

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Systems Integration & Data Engineering

API integrations, data pipelines, and cross-system sync between CRM, ERP, billing, CS, and product platforms.

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Revenue Analytics & Reporting

Forecasting infrastructure, attribution models, executive dashboards, and the data foundation that turns your CRM into a decision-making tool.

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AI & Automation Engineering

Workflow automation, AI-assisted scoring, intelligent routing, and the operational layer that scales execution without scaling headcount.

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Engagement Model

From diagnosis
to outcome.

Every Twopir engagement follows the same disciplined sequence — because the order matters, and skipping steps is how implementations fail.

01
Diagnose

We audit your current systems, processes, and data. We map where the leaks are, what’s underperforming, and which problems are upstream of the symptoms you’re seeing.

02
Architect

We design the target state — the CRM model, process architecture, integration map, and data framework your revenue engine needs at your next stage.

03
Build

We execute end to end. CRM build, integrations, automation, reporting — all owned by our team. No handoffs to your internal IT, no ticket queues, no delays.

04
Transfer & Support

We stabilize, document, and ensure your team runs the system confidently before we step back. Ongoing retainer options available for continuous RevOps oversight.

Industries

Built for complex commercial
environments across sectors.

Revenue infrastructure looks different in a SaaS company than it does in a law firm or a FinTech. We bring sector-specific context to every engagement — because the commercial model shapes everything from the CRM data model to the reporting requirements.

SaaS & Cloud
FinTech
IT Services
Manufacturing
Legal Services
Real Estate
Professional Services
B2B Enterprise
B2C at Scale
Tools We Work With

Platform-agnostic.
Outcome-first.

We’re not tied to any platform. The right tool is the one that fits your architecture — and we’re certified across the ones that show up most in enterprise revenue stacks.

Salesforce
HubSpot
Marketo
Pardot
Outreach
Salesloft
Gong
Clari
Apollo
ZoomInfo
NetSuite
SAP
Stripe
Chargebee
Gainsight
ChurnZero
Tableau
Looker
Make / Zapier
Workato
Let’s Talk

The right infrastructure
pays for itself.

If your revenue system has become a bottleneck — or you’re building one and want to do it right from the start — let’s begin with a diagnostic call. No pitch deck. A direct conversation about what you’re carrying and where to start.

Revenue data audit GTM process review Stack assessment Prioritized roadmap No commitment required