Case Study

“

TwoPir Consulting was able to help us setup Salesforce very easily. They had a consultative process that educated what the desired result would be and was able to guide us to a successful result, saved us a huge amount of time in setting this up correctly.

– Mikkel Monberg , VP of Marketing – E-Commerce Company



Marketing Cloud is key to complete end to end communication with prospects and customers to boost business growth

✓ Automate customer life cycle via journey builder
✓ Drive engagement using SMS
✓ Listen & analyze social media conversations
✓ Personalization to individual customer

✓ Website and mobile analytics
✓ Single view for each customer
✓ Create 1-1 experience with dynamic content, AMPScripts


marketing Cloud Subtitle

Challenges:

Client wanted to explore new channel like mobile journey and enhance existing marketing automation implementation. Goal was to increase new customer base and improve customer retention percentage. It was important to gauge customer behavior and predict customer future actions to provide a tailored personalized experience.

Solution:

Brainstorming with client to define and articulate clear business flow

Design system by analyzing historical data on customer behavior

Setup Mobile studio

Setup automation and journey for multiple paths

Analytics to check click through rates, new marketing campaign launch acceptance

Results:

Single environment to manage all their communication channels including email, social, web, and mobile.

Predictive analytics helped define unparalleled customer experience.

Well defined customer’s individual journey with tailored messages.

Delivered more relevant content which helped to build more successful customer relationships.