Case Study

“

TwoPir Consulting was able to help us setup Salesforce very easily. They had a consultative process that educated what the desired result would be and was able to guide us to a successful result, saved us a huge amount of time in setting this up correctly.

– Mikkel Monberg , VP of Marketing – E-Commerce Company



Marketing Cloud is key to complete end to end communication with prospects and customers to boost business growth

✓ Automate customer life cycle via journey builder
✓ Drive engagement using SMS
✓ Listen & analyze social media conversations
✓ Personalization to individual customer

✓ Website and mobile analytics
✓ Single view for each customer
✓ Create 1-1 experience with dynamic content, AMPScripts


marketing Cloud Subtitle

Challenges:

 

  • The client aimed to explore new channels like mobile journeys and enhance their existing marketing automation implementation.
  • The goal was to increase their new customer base and improve customer retention percentage.
  • It was crucial to assess customer behavior and predict future actions to provide a tailored, personalized experience.

Solution:

 

  • Brainstorming sessions were conducted with the client to define and articulate clear business flows.
  • The system was designed by analyzing historical data on customer behavior.
  • Mobile studio was set up.
  • Automation and journeys were established for multiple paths.
  • Analytics were implemented to monitor click-through rates and the acceptance of new marketing campaign launches.

Results:

 

  • A single environment was created to manage all communication channels, including email, social media, web, and mobile.
  • Predictive analytics aided in defining an unparalleled customer experience.
  • Well-defined individual customer journeys were established with tailored messages.
  • More relevant content was delivered, which helped build more successful customer relationships.