What is Salesforce Einstein?

Salesforce Einstein refers to an integrated set of artificial intelligence (AI) technologies developed for the Salesforce Customer Relationship Management (CRM) platform. Einstein is available for the entire suite of Salesforce products known as Customer 360. In combination with data and CRM, Einstein makes Customer 360 smarter and helps organizations do everything from anticipating new sales opportunities and resolving service cases to creating predictive journeys and designing personalized customer experiences (CX).

As of 2023, Salesforce claims that Einstein delivers over 200 billion predictions every day across all the above integrated applications. This AI is data-ready, meaning it eliminates the need to do data preparation or model management. As long as an organization’s data is available in the Salesforce CRM, Einstein can deliver useful insights and predictive recommendations that teams can then use to better understand customers better, generate relevant content at scale and deliver personalized experiences to every customer on any channel.

Einstein is also modeling-ready, which means enterprises can make full use of multi-tenant, automated machine learning (ML) anytime and access the model necessary for their specific us