Salesforce Automotive Cloud provides a wide range of features and functionalities designed specifically for automotive businesses. Here are some key features:
Driver Console:
This feature offers teams a detailed view of customer interactions, including browsing, purchasing, and servicing history. Household Management allows businesses to gain a holistic understanding of a customer’s driving history and ownership journey.
Vehicle Console:
Access to critical vehicle information is vital for automakers, dealers, and finance groups. Vehicle Console provides real-time data on odometer readings, vehicle market value, and service and repair history.
Automotive Data Foundation:
Built on a standards-based data foundation, Automotive Cloud ensures compliant, safe, and flexible data processing.
Automotive Lead Management:
This functionality allows automakers and dealers to access comprehensive customer and vehicle history, generating leads that can be seamlessly sent to local dealerships.
Dealer Performance Management:
OEMs can analyze dealership performance in real-time, making informed decisions on sales agreements, collaborations, forecasts, and more.
Flow for Automotive:
This click-based, non-code-based tool simplifies the customer experience by automating processes, and freeing up employee time and resources.
Analytics for Automotive:
This feature provides valuable insights into sales, customer behavior, and vehicle trends, enabling businesses to make informed decisions quickly.
Salesforce Genie:
As a unified tool across the Salesforce platform, Salesforce Genie allows the automotive industry to view real-time customer data from a single profile.