| Relationship to Salesforce | Native. Runs as an application inside your Salesforce org. | Native. Also built on the Salesforce platform. | Integrated. Separate system with a vendor-provided Salesforce connector. | Integrated. Separate system; connector options exist with tier prerequisites. | Integrated. Separate system, connected by third-party connectors. |
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| Customer master | One record. The CRM account is the accounting customer. | One record, same reason. | Two records kept in step by the connector. | Two records, and NetSuite carries its own CRM as well. | Two records kept in step by a connector. |
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| Reporting across finance and pipeline | Native Salesforce reports span both without an export. | Same — both live in the same reporting layer. | Strong dimensional financial reporting; cross-system views need a BI layer or the connector's data. | Broad suite reporting inside NetSuite; cross-system views need the connector or a BI layer. | Financial reporting only; anything cross-system is assembled elsewhere. |
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| Functional scope | Accounting, billing, projects, purchasing, inventory and order management. | Accounting with a strong services and PSA orientation. | Finance-first: accounting, dimensional reporting, consolidation. | Full ERP suite — finance, supply chain, HR, ecommerce, CRM. | Core accounting for smaller and simpler operations. |
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| How it is extended | Apex, Flow and Lightning Web Components — the same skills as the rest of your org. | Same platform skills. | Its own platform services and API. | SuiteScript and the NetSuite platform. | Apps and API integration; limited in-product extensibility. |
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| What you have to maintain | No CRM-to-ledger sync. Your Salesforce estate carries both. | Same. | The connector, its edition prerequisites and its mappings. | The connector and, in effect, a second platform. | The connector and the reconciliation around it. |
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| Best fit | Salesforce-centred businesses where the CRM is the system of record and reconciliation cost is real. | Services businesses already committed to the Salesforce platform. | Finance-led organisations needing deep dimensional reporting and consolidation, Salesforce or not. | Businesses that genuinely need a full ERP — inventory, supply chain and finance across one suite. | Smaller businesses with straightforward billing where the sync cost is genuinely low. |
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| Published pricing | No. Quoted per company by the vendor. | No. Quoted per company. | No. Quoted per company. | No. Quoted per company. | Yes — public subscription tiers. |
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