From Manual Uploads to Real-Time XML Feeds — One Apex Endpoint. Every Listing. Always Live.
LuxHabitat Sotheby's International Realty in the UAE needed a reliable, automated way to push property data to external listing platforms. We built a Salesforce Apex REST endpoint that generates dynamic XML feeds in real time — eliminating manual exports entirely.
Six Property Data Pipeline Problems That Blocked Every External Integration — and Six Fixes That Automated the Entire Feed
Five Phases That Took the Property Feed From Manual Exports to Live Apex Automation
Mapped External Platform XML Schema Requirements Before Writing Any Code
We collected the XML schema specifications from each external property listing website LuxHabitat needed to integrate with. We mapped every required field back to its Salesforce source object to establish a complete data dictionary before any Apex development began.
Designed the Apex REST Service with URL Mapping for Secure External Access
We designed the Salesforce Apex REST service class with URL mapping configured so external systems could access the feed through a stable, predictable endpoint path. We defined the response contract — XML only, no JSON fallback — to match exactly what the third-party platforms required.
Built Dynamic XML Generation Logic in Apex — Real-Time, On Every Request
We implemented the Apex logic to query live property data from Salesforce and dynamically construct the XML response on every API call. This ensured external platforms always received current listing data — prices, availability, descriptions — rather than a cached or scheduled export.
Validated XML Output Against Each External Platform's Schema
We tested the Apex endpoint output against the XML schema requirements of each connected property website to confirm structural correctness and field completeness. We ran edge-case tests for listings with missing optional fields, ensuring the feed remained valid and parseable regardless of data completeness in Salesforce.
Deployed to Production and Connected External Platforms to the Live Endpoint
We deployed the Apex REST service to the LuxHabitat Salesforce production org and provided the external property websites with the endpoint URL and access credentials. From that point, every connected platform could fetch live, structured XML property data from Salesforce on demand — with no ongoing manual work required from the LuxHabitat team.
Before this, keeping our listings synchronised across platforms meant someone on the team had to manually pull data from Salesforce and upload it — every single time. Now the platforms pull directly and the data is always live. That's the kind of integration that actually changes how a business operates.
— Twopir Project Lead · LuxHabitat Sotheby's International Realty · UAE · Real EstateWhat Changed — In Numbers and in Practice
Manual property data uploads eliminated from the LuxHabitat team's workflow
Every external platform that previously required a manual CSV or data upload now consumes the live Apex REST XML feed directly — no human steps involved.
A single Salesforce Apex REST service handles all external XML feed requests
We built one correctly structured endpoint — not one per platform — so the integration scales as LuxHabitat adds more external listing partnerships.
Listings on external platforms always reflect live Salesforce data
Because XML is generated dynamically on every API call, prices, availability, and property details are accurate at the moment each external site requests the feed.
Response format matches third-party schema requirements — not Salesforce defaults
We overrode Salesforce's default JSON REST response behaviour to return structured XML tailored to the exact specifications each external property platform required.
External platforms can fetch property data at any time without LuxHabitat involvement
The public endpoint is always available — external systems can request the latest XML feed on their own schedule, covering UAE, UK, and international time zones.
No more stale listings or data mismatches between Salesforce and external platforms
The team no longer has to audit or reconcile listing data across platforms — the feed is the source of truth, pulled live from Salesforce on every request.
Running a similar UAE real estate or property platform operation?
If your listings team is still manually exporting data to feed external platforms, we can fix that. Free audit, findings in 5 business days, no commitment required.
The Tools and Techniques Behind This Engagement
Running a similar UAE real estate or property platform operation?
If your listings team is still manually exporting data to feed external platforms, we can fix that. We'll audit your current Salesforce setup, map your integration requirements, and tell you exactly what it would take — free of charge, findings in 5 business days, no commitment required.
Ready to turn Salesforce data into live integrations your platforms actually trust?
Twopir has delivered Salesforce integrations for 500+ clients across the US, UK, UAE, Australia, and Canada — with 12+ years of Apex and API delivery behind every build. We don't guess; we audit first.
12+ Years · 500+ Clients · Salesforce Partner · US · Canada · UK · UAE · Australia · New Zealand
