Marketing Cloud Managed Services & Support

Salesforce Marketing Cloud Managed Services for Orgs That Have to Keep Running

Marketing Cloud managed services is the ongoing operation of a live org — monitoring the automations and journeys that run unattended, keeping data and consent clean, watching deliverability, building campaigns, and staying ahead of three Salesforce releases a year. Twopir Consulting runs that layer for teams who do not have it in-house, or who have it resting on one person.

Discuss Ongoing Support Start With an Audit
  • 98% Client retention rate
  • 40+ Certified Salesforce, HubSpot and AI specialists
  • 500+ Clients across six markets
Operations Layer
RUNNING WHILE NOBODY WATCHES Automations Queries, imports, extracts, file drops Monitored Journeys Live versions, entries, goals, exits Versioned Data and consent Contact count, duplicates, opt-outs Maintained Deliverability Authentication, reputation, complaints Tracked Salesforce releases Three a year, whether you are ready Planned for TWOPIR OPERATIONS LAYER Runbook What breaks, who fixes it Monitoring Found by us, not by a customer Change Control Reviewed, tested, reversible 2πr WHAT YOUR TEAM STOPS DOING Firefighting automations that failed overnight The alert arrives before the campaign does Learning about problems from customers Monitoring catches what a weekly check never will
Build vs Run

Should You Hire a Marketing Cloud Admin or Outsource the Operation?

Both answers are legitimate and the choice is rarely about cost alone. What decides it is coverage: Marketing Cloud needs several different skills applied intermittently, which is an awkward shape to hire for and a natural shape to buy. Here is the honest comparison.

In-house administrator compared with managed services
ConsiderationIn-house administratorManaged services
Skill coverageOne person cannot be equally strong at data modelling, SQL, AMPscript, deliverability and campaign build. Most are strong at two of them.Each discipline is covered by someone who does it regularly, drawn on when it is needed rather than employed full time.
ContinuityLeave, illness or resignation stops Marketing Cloud work entirely — and takes the undocumented knowledge with it.Cover is contractual. Documentation is a deliverable, not a favour someone does before they leave.
Business contextStrongest here. An internal admin knows the products, the customers and who to ask. That is genuinely hard to buy.Built over the engagement, and it takes time. This is the real cost of outsourcing, and we would rather name it than pretend otherwise.
Demand shapeFixed capacity against demand that is anything but — quiet weeks, then a campaign launch and a release in the same fortnight.Scales with the month. Campaign-heavy periods draw more; quiet periods cost less.
Platform currencyKeeping current with three Salesforce releases a year is a real, recurring time cost on top of the day job.Release readiness is part of the service — we track what is changing across every client org, not one.
EscalationWhen something breaks at scale, there is nobody to escalate to except Salesforce support.Escalation path is defined before it is needed, with architecture-level people available when the answer is not operational.

Many teams run both — an internal owner for context, managed services for depth and cover

Scope

What Managed Services Actually Covers

Four areas, scoped to what your org actually needs rather than to a fixed package. Some clients take all four; others take monitoring and release readiness and keep campaign build in-house. The engagement is written around which of these you are missing.

Always On

Platform monitoring and incident response

Automations and journeys run unattended, which means they also fail unattended. We watch them, and the first person to know about a failed overnight query is us rather than the marketing manager whose campaign depended on it.

  • Automation Studio run monitoring with alerting on failure
  • Journey health: entry volumes, stuck contacts, goal performance
  • Integration and sync failure detection
  • Defined escalation path and response procedure
  • Incident log with root cause, not just a restart
Data & Deliverability

Data hygiene, consent and inbox placement

Both of these degrade slowly and become expensive suddenly. Contact counts creep, duplicates accumulate, sender reputation erodes — and each is far cheaper to maintain continuously than to remediate after it has become a problem.

  • Contact count monitoring and growth attribution
  • Data extension hygiene, retention and duplicate management
  • Consent and preference state integrity checks
  • Sender authentication and reputation monitoring
  • Bounce, complaint and engagement trend review
Execution

Campaign build and execution capacity

Sometimes the gap is not expertise but hands. We build and deploy campaigns to your specification — email, SMS, journeys and the data work behind them — so the in-house team can spend its time on strategy and audience rather than on assembly.

  • Email and SMS build in Content Builder and Mobile Studio
  • Audience and segment construction, including SQL where needed
  • Journey build, testing and deployment
  • QA: rendering, link, personalization and seed testing
  • Post-send reporting against the campaign's own objective
Change

Release readiness and continuous improvement

Salesforce ships three major releases a year. Most bring nothing that affects you and occasionally one does — and the difference matters. We read them so your team does not have to, and we keep a running backlog of improvements rather than waiting for the next project.

  • Release review against your specific configuration
  • Regression testing of critical journeys and automations
  • Enablement of new capability where it is genuinely useful
  • Prioritized improvement backlog, reviewed with you
  • Documentation kept current as the org changes
How It Works

Four Steps to Taking It Over

Nobody can operate an org they do not understand, so the engagement starts with understanding it. The first month is deliberately front-loaded — that is where the surprises are found, and finding them on purpose is cheaper than finding them at 2am.

Step 01

Discovery and audit

We map the org: data model, journeys, automations, integrations, permissions and deliverability posture. You get the findings whether or not you continue — including anything urgent we find on the way.

Step 02

Runbook

What runs, when, what it depends on, what breaks if it fails, who is called and what the fix is. Most orgs have never had this written down, and writing it is often where the real risks surface.

Step 03

Monitoring and handover

Alerting is configured, escalation paths agreed, access and credentials moved onto a governed footing. Any credential belonging to someone who has left is dealt with here.

Step 04

Steady state

Ongoing operation with a regular review: what broke, what was improved, what is on the backlog, what the next release means for you. Scope is revisited as the org changes.

98%
Client retention rate
12+
Years delivering CRM and marketing platform transformation
40+
Certified specialists across Salesforce, HubSpot & AI
500+
Clients served across global markets
Failure Modes

What Breaks in an Org Nobody Is Watching

None of these announce themselves. Each one is quiet for weeks and then expensive in a single afternoon, and every one of them is caught by monitoring that nobody has got around to configuring.

If more than one of these sounds familiar, an audit is the right first step — it establishes what you are actually running before anyone commits to operating it.

The silent automation — A scheduled query fails and the automation continues with stale data. The send goes out to last month's audience and nobody notices until someone asks why the numbers look odd.

The orphaned journey version — A journey is edited and republished while contacts are still travelling the previous version. They finish a path nobody is monitoring, receiving messaging that was retired weeks ago.

The reputation slide — Engagement drifts down and complaint rates drift up, slowly enough that no single week looks alarming. By the time inbox placement is visibly affected, recovery takes months.

The expired credential — An integration stops authenticating. Data quietly stops arriving, journeys keep running on whatever was last synchronized, and the failure surfaces as a customer complaint.

When to Call

Signs You Need Ongoing Support

Managed services is not for every org. It earns its place when the platform matters more than the available capacity to look after it — which is a specific situation, and these are the five signals that identify it.

One person understands how the org is wired, and the business would stop sending if they left or took extended leave.
Marketing Cloud problems are discovered by customers or by the campaign owner, because nothing is monitoring the platform between sends.
The implementation partner finished and left, and nobody has owned the platform since go-live.
Campaign delivery is the bottleneck: the strategy is agreed but the build queue is weeks long.
Salesforce releases arrive unread, and nobody is certain whether the last one changed anything that matters to you.
Common Questions

Questions About Ongoing Support

No — inherited orgs are a large part of this practice. The only requirement is the discovery and audit step, because operating an org we have not mapped would be guesswork. That audit is often the most valuable month of the engagement: it is where undocumented integrations, orphaned journeys and credentials belonging to former employees come to light.

It depends on scope, and we would rather scope it than quote a package that fits nobody. The variables are how much of the four coverage areas you need, how complex the org is, how much campaign execution capacity you want, and what response expectations the business has.

The useful comparison is not against a fixed price but against what you are currently spending — including the portion of a marketing manager's week that goes on platform work, and the cost of the incidents that monitoring would have caught. The audit gives you both numbers.

That is the most common arrangement, and often the best one. Your admin holds the business context — which is the one thing an external team genuinely cannot replicate quickly — while we cover the specialist disciplines that are hard to justify as a full-time hire, monitor the platform outside working hours, and provide cover for leave.

What makes it work is a clear split of who owns what, agreed at the start rather than negotiated during an incident.

Salesforce ships three major releases a year. We read the release notes against your specific configuration rather than in general, flag anything that affects what you actually run, regression-test the critical journeys and automations, and bring you a short list: what changes, what we recommend enabling, and what needs no action.

Most releases need no action, and saying so plainly is part of the service. The value is in knowing that with confidence rather than hoping.

Entirely. It is your org, your licenses and your data, and you hold administrator access throughout. Our access is scoped to what the service requires and is revocable by you at any time. The runbook, the documentation and the monitoring configuration are yours — they are deliverables, not things you lose access to if the engagement ends.

A managed services arrangement that leaves you unable to leave is not a service, and we would rather compete on whether the work is good.

Yes, and that is frequently where these engagements start. The honest caveat is that stabilizing an org and running an org are different pieces of work with different costs. If the audit finds significant remediation is needed, we will say so and price it separately rather than absorbing it quietly into a monthly fee and delivering neither well.

Sometimes the right answer after an audit is a remediation project first and a support arrangement afterwards. We will tell you if that is the case.

Next Step

Find Out What You Are Running Before You Decide Who Runs It

An audit maps the org and tells you what ongoing support would actually need to cover. You get the findings whether or not the conversation goes any further.

Discuss Ongoing Support Start With an Audit

Serving: US | Canada | UK | UAE | Australia | New Zealand

Relatable? We should definitely talk.

What we'll cover:

From CRM and integrations to custom apps and complex system architecture — we help you scale without chaos.
  • Identify revenue leaks across CRM, integrations, and GTM
  • Design and optimize complex systems (CRM to Custom Apps)
  • Apply practical AI to improve operations and pipeline conversion
  • Eliminate silos and build a unified revenue system
  • Assess GTM performance and key bottlenecks
  • Align teams with clear processes and ownership
  • Define a scalable RevOps model
  • Improve forecasting and reporting
  • Review your HubSpot/Salesforce setup for scale