Blackthorn Events is a powerful event management platform designed to streamline and automate all aspects of event planning and execution. From creating and managing events to tracking registrations and generating reports, Blackthorn offers a comprehensive suite of features to help businesses of all sizes run successful events. Twopir Consulting implements and optimizes it inside your Salesforce org.
Trusted by 500+ organizations — growing, mid-market and enterprise teams running their customer data, campaigns and events inside Salesforce with Twopir Consulting.
What We Implement
Blackthorn Events is a cloud-based event management software that provides a comprehensive platform for organizing and managing events, offering features such as customizable event creation, registration tracking, marketing tools for email campaigns and social media promotion, mobile check-in for efficient attendee processing, and detailed reporting and analytics to monitor event performance and attendee demographics.
Blackthorn provides the product. Twopir Consulting does the work around it: assessing what your events need, configuring Blackthorn Events inside your existing Salesforce environment, training your team and supporting it afterwards. For the integration build in detail, see our Blackthorn Events Salesforce integration page; for the wider picture, see Salesforce for events and hospitality.
Integrating Blackthorn Events with Salesforce offers a wide range of benefits that can significantly enhance your event management and business operations:
By integrating Blackthorn Events with Salesforce, you can consolidate all your event-related data, including attendee information, in one platform. This eliminates the need for multiple systems, reducing data silos, and streamlining the management of events, registrations, and follow-ups.
Capture critical attendee information directly within Salesforce and seamlessly convert attendees into leads. This integration allows you to automatically track potential customers, nurturing them from event participants into qualified sales prospects.
With the ability to track every interaction an attendee has with your event—from registration to post-event feedback—you can deliver personalized experiences tailored to their specific needs, by having a comprehensive view of each attendee’s journey within Salesforce.
The integration enables you to combine event data with Salesforce’s robust reporting and analytics capabilities. You can create detailed, real-time reports on event performance, attendee behavior, and overall business impact. This allows for data-driven decision-making.
What the platform does out of the box. How Twopir configures each capability for your events is covered in how we help below.
Easily create and manage all types of events—whether they are in-person, virtual, or hybrid. Blackthorn Events provides a user-friendly interface that allows you to plan, schedule, and configure event details, ensuring everything runs smoothly from start to finish.
Simplify the registration process with built-in tools for handling attendee sign-ups, ticketing, and payments. Blackthorn Events supports customizable registration forms, multiple ticket types, and automated confirmation emails, providing a seamless experience for both organizers and attendees.
Boost event attendance by leveraging marketing tools integrated within the platform. You can promote your events through personalized email campaigns, social media, and other marketing channels. Additionally, the integration with Salesforce allows you to track marketing efforts and measure their impact.
Ensure a smooth attendee experience with Blackthorn’s on-site check-in functionality. Using mobile devices or dedicated check-in stations, event organizers can quickly check attendees in, manage attendance, and monitor real-time headcounts.
Gain insights into event performance with advanced reporting and analytics tools. Measure metrics such as attendance rates, ticket sales, and post-event feedback. With integration into Salesforce, event data can be combined with business metrics for more comprehensive analysis.
Blackthorn Events integrates natively with Salesforce, allowing for seamless data synchronization. This integration helps centralize event and attendee data within your Salesforce environment, enabling enhanced lead management, customer relationship management (CRM), and sales tracking.
Tailor event workflows to fit your business needs. From automated notifications to post-event follow-ups, Blackthorn Events provides flexibility to customize processes. Use Salesforce workflows to automate tasks and create personalized experiences for attendees.
Manage events on the go with Blackthorn’s mobile app. The app offers features like real-time updates, attendee check-ins, and instant access to event details, making it easier to oversee event logistics and respond to changes anytime, anywhere.
Blackthorn Events is a versatile platform that can be utilized for managing a wide range of events across different industries. Here are some common use cases where Blackthorn Events can be highly beneficial:
Manage large-scale conferences with ease, from speaker sessions to breakout rooms and networking opportunities. Blackthorn Events provides tools to handle complex schedules, multiple session tracks, and attendee engagement, all while centralizing attendee data within Salesforce for post-event follow-up and analysis.
Organize and manage trade shows, allowing exhibitors to register, set up booths, and track attendee interactions. With features like on-site check-in, lead generation, and real-time reporting, trade show organizers can monitor attendee activity and provide exhibitors with valuable insights into potential leads and customer engagement.
Streamline the planning and execution of educational seminars with easy-to-use event creation tools, customizable registration forms, and automated communications. Whether virtual or in-person, Blackthorn Events enables efficient attendee management and provides detailed reports on participation and feedback.
Plan and execute successful product launches by leveraging Blackthorn’s marketing and promotional tools. Create buzz with targeted email campaigns, manage registrations, and track attendee engagement throughout the event. Post-launch, use Salesforce integration to follow up with interested attendees and nurture them through the sales funnel.
Organize internal or external corporate events such as team-building activities, training sessions, or client appreciation events. Blackthorn Events allows for smooth event planning, attendee management, and post-event reporting, helping companies measure the success of their corporate engagements and employee or client satisfaction.
For non-profit organizations, Blackthorn Events simplifies the process of organizing fundraisers, charity galas, and community events. Manage ticketing, donations, and volunteer coordination seamlessly, while using Salesforce integration to track donors, automate thank-you messages, and measure event impact on fundraising efforts. More on our Salesforce for nonprofits page.
Twopir Consulting is a specialized Salesforce consulting firm that excels in helping businesses seamlessly implement and optimize Blackthorn Events within their Salesforce ecosystem. Our team of experienced consultants offers a full range of services to ensure you get the most out of your event management system. See event registration on Salesforce in practice in our MeetMax event registration case study.
We begin by understanding your unique event management requirements. Our consultants work closely with you to identify the specific goals, challenges, and opportunities you face, whether you’re hosting conferences, seminars, product launches, or corporate events. Based on this assessment, we recommend the most relevant Blackthorn Events features to suit your objectives.
Our team will create a tailored implementation plan, ensuring that Blackthorn Events is seamlessly integrated into your existing Salesforce environment. We handle everything from configuring event workflows to setting up registration, ticketing, and marketing automation, all customized to meet your business requirements. With our expertise, you’ll benefit from a solution that is perfectly aligned with your operations.
We provide comprehensive training to ensure your team is fully equipped to use Blackthorn Events efficiently. Our hands-on training sessions cover everything from event creation and registration management to reporting and analytics, empowering your team to manage events with confidence and ease.
Twopir Consulting offers continuous support to ensure the long-term success of your Blackthorn Events implementation. Whether you need technical assistance, updates, or optimization as your business evolves, our team is here to provide the guidance and maintenance required to keep your event management system running smoothly.
By integrating Blackthorn Events with Salesforce, your organization can achieve impactful results across various aspects of event management and business growth. Here’s what you can expect:
The integration streamlines every phase of event management, from planning to execution. Automation of tasks like registration, attendee tracking, and communications helps save time, reduce manual work, and minimize errors.
Provide a seamless, engaging, and personalized event experience for your attendees. With features like custom registration forms, automated communications, and real-time attendee management, you can cater to individual attendee needs and preferences.
Events can become a powerful source of qualified leads for your sales team. By capturing attendee data and syncing it directly into Salesforce, you can easily convert event participants into leads and track their journey through the sales funnel.
The ability to combine event data with Salesforce’s robust reporting tools enables you to generate detailed insights into your event’s performance. Track key metrics such as attendance, engagement levels, and post-event feedback to measure success.
Blackthorn Events is a cloud-based event management software that provides a comprehensive platform for organizing and managing events, offering features such as customizable event creation, registration tracking, marketing tools for email campaigns and social media promotion, mobile check-in for efficient attendee processing, and detailed reporting and analytics to monitor event performance and attendee demographics. It integrates natively with Salesforce.
Integrating Blackthorn Events with Salesforce consolidates event and attendee data in one platform, reducing data silos. Attendees can be converted into leads and nurtured into qualified sales prospects, every interaction from registration to post-event feedback can be tracked to personalize the experience, and event data can be combined with Salesforce reporting and analytics for data-driven decision-making.
Blackthorn Events handles in-person, virtual and hybrid events. Common use cases include conferences, trade shows, seminars, product launches, corporate events such as team-building activities, training sessions and client appreciation events, and non-profit events such as fundraisers, charity galas and community events.
Twopir Consulting helps businesses implement and optimize Blackthorn Events within their Salesforce ecosystem in four steps: assessing your event management needs, designing and implementing Blackthorn Events in your existing Salesforce environment, training your team, and providing ongoing support and maintenance as your business evolves.
Organizations can expect improved event efficiency through automated registration, attendee tracking and communications, an enhanced attendee experience, increased lead generation as attendee data syncs directly into Salesforce, and better data-driven decision-making from combining event data with Salesforce reporting.
Twopir Consulting works with growing, mid-market, and enterprise organizations that need help with complex CRM implementations, integrations, and business system challenges. Our sweet spot is growing and mid-market companies, and we work with enterprise organizations on the same problems at greater scale.
Blackthorn Events is a powerful event management platform that can help businesses of all sizes run successful events. By integrating Blackthorn Events with Salesforce, you can streamline your event planning processes, improve attendee experiences, and drive business growth. Twopir Consulting can help you implement and optimize Blackthorn Events to achieve your event management goals.
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