Discover Insights On The TypeForm For Better Forms

Introduction

Typeform is a versatile online form and survey tool that allows users to create interactive and visually engaging forms, surveys, quizzes, and more. It’s designed to offer a user-friendly experience with a conversational format, making it more appealing and engaging for respondents. Typeform’s design focuses on one question at a time, encouraging higher completion rates.

What is Typeform?

Typeform is an online form builder that helps users build fun and visually captivating forms. In most cases, people use this builder for surveys that are quite interactive with the questions phrased in a way that respondents can easily respond to the questions.

Although in most cases the purpose will involve surveys, there’s more to the cloud-based tool than that. It can be used to design a variety of forms which include contact lists, shopping carts, and quizzes among other forms.

It is flexible with many tools that help a user design forms as well as handle data collected just like you would with a spreadsheet. With the help of logic jumps multiple forms can be created. This is not a common feature you will find with other form solutions. Logic jumps enable a respondent to be directed to the next question basing on their response to a preceding question.

For example, if a responder ticks Male under the gender category, they can be directed to questions that are specific to that gender. Such dynamic flow within the forms enables automation and improves the responses received.

Some of its key features can help describe Typeform better. These include the following:

• Drag and drop template design.
• Unrestricted forms and surveys.
• Hidden fields
• 128-bit SSL encryption.
• Allows data export
• Offers free API
• Integration with other applications.
• Can be used on mobile or desktop.

Key Features of Typeform

1. Conversational Forms:

Typeform presents questions in a conversational way, which feels more natural and less overwhelming than traditional forms.

2. Customizable Templates:

It offers pre-built templates for various use cases like surveys, quizzes, feedback forms, lead generation, etc., which can be customized based on user needs.

3. Conditional Logic:

Typeform’s logic jumps allow users to create personalized forms where the next question depends on the answer to the previous one. This helps tailor the experience for each respondent.

4. Integrations:

Typeform integrates with various tools such as HubSpot, Slack, Google Sheets, Mailchimp, and Zapier, allowing for seamless data flow between platforms.

5. Multimedia Support:

Users can embed images, videos, and GIFs into forms to make them more interactive and visually appealing.

6. Responsive Design:

Forms created on Typeform are fully responsive and work well on mobile, tablets, and desktops.

7. Data Collection and Analytics:

It provides real-time data tracking and detailed analytics on form submissions, helping users gain insights and track performance.

8. Payment Collection:

With Stripe integration, users can accept payments directly through forms, making it ideal for small e-commerce transactions, event registrations, or donations.

How to Use Typeform?

Many people who are interested in this tool may still find a challenge in how to use Typeform. The good news however is that it is a simple tool and with a few guidelines you would be ready to start creating forms and collecting data.

You will have to start by signing up on their website. Remember, it is a cloud-based application so there is no need to download any software. Simply provide your email address and preferred password then agree to their terms of use. You will then have access to the free plan which can help you find your way around Typeform.

The free plan has a number of limitations but it is fine if you’re just getting used to the application and trying to find out if it is the right fit for you. You will discover that various templates can be used to set up a survey for different purposes. They are designed according to the various business needs such as lead generation, collecting feedback, and there’s the option of custom building a form to suit a particular need. With the drag and drop feature, it is so easy to customize surveys.

The interface is designed like a notebook where you can type questions and then follow it up with multiple choice answers which means your respondent doesn’t have to spend ages thinking of an answer. This is probably one of the reasons that Typeform surveys have a higher completion rate.

When the questions are finally displayed to the respondent, they will appear as slides, so each question will be displayed as a single slide. What a user needs to keep in mind about this is that if the survey is too long, the slides can become monotonous. It might be a good idea to indicate at the beginning how many questions (slides) are there and number each slide so that the respondent knows how close they are to the end.

You can choose to change the appearance of the slides with different colors or use this flexibility to brand the survey with your brand colors and themes.

A user doesn’t have to limit themselves to open-ended questions or multiple choice answers. it is also possible to use images within the survey. The application also allows the user to fact-check some of the responses especially contact information. If a responder for example gives a wrong email address, they can be prompted to input correct information, this is an advantage in case someone left out a digit or letter by mistake.

Some Use Cases for Typeform include:

• Getting visitors to your website to sign up for a program or newsletter.
• Collecting billing information for an online store.
• Creating trivia quizzes on your site to engage and inform visitors to the site.
• Collecting marketing information through surveys.
• Creating application forms to automate the recruitment process.
  
  

How to Create a Typeform?

To get started, you will need to go through the signup process as described above. Once you have provided your name, email address, and password, a message will be sent to your email account prompting you to activate your account. Once that is done, you will be ready to get started.

Learning how to create a Typeform is as easy as knowing which template to use for the form you want. Once you have activated your account, you will be prompted to choose a line of business you are in and that will determine the kind of templates they will show you. All the available templates in the field you are interested in will be displayed and you can choose the one most relevant to you.

Alternatively, you can skip the templates and go directly to your workspace. Click on “New typeform” and you can begin designing the form from scratch according to your preference.

The drag and drop process of creating a form is easy to perform. You simply need to know what you want your form to look like and then look for a block that corresponds to what you want.

Typeform Integrations

Typeform enables users to enjoy the beauty of its forms connected to the functionality of their favorite apps. There are several Typeform Integrations that can be created so that you can do more with your forms and the data collected. For example, you could integrate with a document automation application so that the data received from a survey is automatically entered into a document. The ways in which integrations can be used are varied and this tool supports fluid integrations with almost every app.

Typeform Integration with Salesforce:

• Automated Lead Capture: Typeform can automatically push responses from forms into Salesforce. This helps streamline lead generation by creating new records for leads or contacts.
• Custom Mapping: You can map specific form fields in Typeform to corresponding fields in Salesforce. For example, if you collect email addresses, names, or company details in your form, you can ensure these details are synced with the correct fields in your Salesforce database.
• Follow-Up Automation: Salesforce workflows can be triggered based on Typeform responses. For instance, when a lead submits a form, Salesforce can automatically assign them to a sales rep, add them to an email drip campaign, or set reminders for follow-up actions.
• Data Enrichment: By integrating Typeform and Salesforce, businesses can enrich existing records. When a contact or lead submits new information via a Typeform, their record in Salesforce can be updated automatically.
• Reporting & Analytics: Salesforce’s robust reporting tools can be used to analyze the data coming from Typeform submissions, enabling teams to make informed business decisions.

Typeform Integration with HubSpot:

• Lead Generation and Contact Creation: Just like Salesforce, Typeform allows form responses to be automatically captured and synced with HubSpot’s CRM. This means that every new submission can create a new contact or update an existing one in HubSpot.
• Form Field Mapping: You can map Typeform fields to HubSpot properties to ensure that the data is organized correctly. HubSpot allows for the easy mapping of email addresses, phone numbers, job titles, and other form responses to their respective contact properties.
• Triggering Workflows: HubSpot’s powerful workflows can be initiated based on Typeform responses. For instance, when a user fills out a Typeform, they can automatically be enrolled in a nurturing campaign or be tagged for a sales call.
• Segmentation: Using Typeform data within HubSpot, you can segment contacts into specific lists based on their responses. For example, if a respondent indicates they are interested in a certain product or service, they can be automatically added to a specific marketing campaign.
• Performance Tracking: HubSpot’s analytics tools allow you to track how well your Typeforms are converting and how engaged your leads are. You can generate reports to see how many form submissions lead to sales, which form questions are driving the most conversions, and more.

Benefits of Integrating Typeform with Both Salesforce and HubSpot:

• Improved Data Accuracy: With direct integration, there’s no need for manual data entry, reducing the chances of human error.
• Enhanced Lead Nurturing: Both Salesforce and HubSpot enable advanced automation tools, allowing businesses to nurture leads based on the information collected through Typeform.
• Seamless Collaboration: Integrating Typeform with these CRMs helps sales and marketing teams work together more efficiently, as all the data is centralized and accessible in one place.
• Custom Workflows: Both platforms allow for custom workflows to be built, so you can automate everything from follow-up emails to assigning tasks to team members.

Summary 

Typeform focuses on a variety of topics centered around user-friendly forms and surveys, customer experience, and creative solutions using Typeform’s tools. Articles often highlight how businesses leverage interactive forms to gather data, improve workflows, and enhance customer engagement. The blog shares insights on trends, tips for building better forms, and case studies from companies in different industries, such as Spill, which uses Typeform to support mental health in the workplace, or ROSTR, which built a music industry directory using no-code tools.