integrate Salesforce with Google AdWords

integrate Salesforce with Google AdWords

Introduction to Connect Salesforce to Google Ads :

  • Salesforce and Google Ads are two tools that are a staple of any marketer’s technology stack. 
  • Google Ads provides the world’s largest advertising platform, being able to reach anyone with an internet connection, and Salesforce is the world’s most popular CRM system to track your prospects and customers.
  • These two companies have created best in breed solutions, but if you are using both, you will know how hard it is to integrate the systems to produce the analytics you need. 
  • Without connecting the dots between your marketing and CRM data, you cannot fully optimize your campaigns. Let’s look into why this is important

Why Connect Salesforce to Google Ads?

  • If you are using Salesforce & Google Ads, you will most likely be generating a portion of your leads through advertisements on Google.
  • This will flow through to your website where a customer will fill in a form, which, if properly integrated, should appear in your Leads object in Salesforce.
  • If you have this kind of setup, it’s already pretty slick, and you can effortlessly get customer inquiries for your product or service. 
  • But how do you understand which campaigns are the top performers? Which campaigns are bringing the most customers, and therefore where should you be spending your money? How do you see your ROI from Marketing spend?
  • These answers are impossible to answer without connecting your Salesforce Lead & Opportunity data, with Google Ads.

Auto-Tagging :

  • Auto-tagging is a required feature, which when used with Google Ads conversion tracking, allows you to see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, and more.
  • Auto-tagging is turned off by default. To turn it on, follow the steps below.
  • Sign in to your Google Ads account.
  • In the left page menu, click Settings > Account Settings > Auto-tagging
  • Check the box “Tag the URL that people click through from my ad” and Save

Steps to Integrate Salesforce to Google Ads Account:

Step 1: Configure your Salesforce account

  • Create a custom field with the Name “GCLID”. Length should be 255 characters.
  • The field should be read-only so the users don’t accidentally alter it.
  • Field history tracking for the field “Stage” should be enabled.