The clause set has quietly forked
Legal approved wording once. It was copied into a local file, edited for one deal, and reused. A year on there are a dozen variants of a term and no way to tell which were sanctioned.
Contract controls fail when following them is slower than going around them. Twopir Consulting implements Conga CLM so the approved clause set, the approval routing and the audit trail are what a salesperson reaches for first — not the obstacle they work around at quarter-end. Designed with legal, not around them.
Trusted by 500+ organizations — including legal and contract operations teams whose agreement volume has outgrown manual review.












CLM Delivery Coverage
Nobody sets out to work around legal. It happens because the governed route is slower than the deadline. Every failure below starts there.
Legal approved wording once. It was copied into a local file, edited for one deal, and reused. A year on there are a dozen variants of a term and no way to tell which were sanctioned.
Everything routes to the same two people regardless of value or risk. At quarter-end the queue is the deal blocker, and the workaround becomes the process.
The executed copy is in an inbox, the negotiated version is on a shared drive, and the Salesforce record links to neither. Answering a simple question takes an afternoon.
An auto-renewal passes its notice window because the date lived in a PDF nobody had extracted. The commercial conversation you wanted to have is now a year away.
Service levels, reporting commitments, volume thresholds. They exist in signed agreements and in nobody's calendar, and the first sign of a breach is the customer raising it.
Ask each team how a contract gets signed and you get two answers. The one legal describes is the designed process; the one sales describes is what actually happens.
Conga CLM manages the contract lifecycle: a clause library of pre-approved language, conditional inclusion of terms, redlining and version control, approval routing, and renewal and obligation tracking. It integrates natively with Salesforce, so agreements connect to the opportunities and accounts that generated them. Conga's CLM documentation is the authority on the product; this is how we implement it.
Where a request starts — an opportunity reaching a stage, an account renewal falling due, or a self-serve intake form for the business. The design question is which routes exist and which of them bypass legal today.
The agreement assembled from templates and the clause library, with terms included or excluded automatically based on conditions — jurisdiction, value, product, entity. This is what makes the governed path the fast one.
Redlining with every change tracked and every version kept. The value is not the tracking itself but the visibility: which clauses get negotiated most, and which concessions are being made repeatedly.
Routing that reflects risk rather than habit. Value bands, clause deviations, entity and jurisdiction, with delegation so a holiday does not stop the quarter. Most CLM rescues start by fixing this stage.
E-signature with completion and the executed copy coming back to the agreement record. If signature closes in the signing platform and not in Salesforce, every downstream date is calculated from the wrong source.
The stage that is almost always under-built. Renewal dates and notice windows, obligations and milestones, and the reporting that turns a contract repository into something the business can act on.
The principle we design to
Controls only hold when the compliant route is the quickest one. If using the clause library is slower than pasting last quarter's wording into a document, people will paste — and no amount of policy changes that.
So the design work is not adding gates. It is making the conditional clause set, the routing rules and the templates good enough that going around them stops being attractive.
CLM is the most data-model-sensitive product in the Conga family. Almost every difficult problem later traces back to an agreement model decided too quickly.
How agreements relate to accounts, opportunities, entities and each other — including amendments, renewals and master-and-schedule structures that most first designs miss.
Pre-approved language organised so it is genuinely usable, with conditional inclusion doing the work that copy-and-paste used to do.
Routing that reflects actual risk, with delegation and escalation so the process survives holidays, quarter-end and the person who always approves everything.
Negotiation that leaves a usable record: every change tracked, every version retained, and the deviations visible as data rather than buried in a document.
The stage that returns the most value and gets built least. Dates, notice windows, obligations and milestones tracked as records with owners rather than as text in a PDF.
Bringing the existing estate in, so the new system does not start empty and the reporting covers the contracts you already have.
Plenty of organizations buy a contract lifecycle platform when what they actually needed was better contract documents. The two solve different problems, and CLM is the larger commitment.
| Conga CLM | Document generation | |
|---|---|---|
| Solves | Governing the agreement through its whole life, from request to renewal. | Producing the contract document accurately and consistently from CRM data. |
| You need it when | Approvals, clause control, negotiation history or renewals are the bottleneck. | The bottleneck is creating the paperwork, and legal review is already manageable. |
| Owns | Clause library, approval routing, version history, obligations, renewals. | Templates, data sources, output format, delivery and storage. |
| Main effort | The agreement data model and the approval design. | Template architecture and getting the right data to the merge. |
| Where to go next | This page. | Document generation services |
Conga on Salesforce · Twopir Consulting engagement
A legal team producing client-facing documents by hand from Salesforce data, with no reliable record of which version went out. The work replaced ad-hoc files with a governed set, made Salesforce the single source of the data, and wrote output back to the matter record with delivery logged.
The principle carries directly into CLM work: the document on the record and the document the counterparty holds have to be the same object, or none of the reporting above it means anything.
Read the full case studyQualitative outcomes of a designed CLM implementation
Which agreements auto-renew in the next ninety days. Which clauses get negotiated most often, and what we concede when they do. Which deals are sitting in approval and with whom. What our actual exposure is on a term the board just asked about.
None of those are answerable from a folder of PDFs, and all of them fall out of a contract lifecycle that was modelled properly. That is the real return, and it is why the data model gets the attention rather than the feature list.
Discuss your contract processWe help growing and mid-market companies solve complex CRM, integration, and business system challenges, and we work with enterprise organizations facing the same problems at larger scale.
Amendments, renewals, master agreements and schedules either fit your model or fight it forever. We spend the time there first, because retrofitting an agreement model is the most expensive change in CLM.
A clause library built without the people who own the language is a filing system. Built with them, it becomes the thing that makes compliant drafting faster than the workaround.
Most CLM rescues we run start with an approval matrix that routes everything to everyone. Risk-based routing with real delegation usually removes the bottleneck without removing the control.
Obligations and renewals are where the value is and where implementations run out of budget. We scope that stage deliberately rather than leaving it as a phase two nobody funds.
Contracts originate from opportunities and end in renewals that sales owns. Our CLM work sits inside a Salesforce practice, so the quote-to-contract-to-renewal path is one design rather than three.
It depends which step is actually failing. If the bottleneck is producing the contract document — slow, inconsistent, assembled by hand from CRM data — then document generation solves it and CLM is a much larger commitment than you need. If the bottleneck is what happens around the document — clause control, approval queues, negotiation history, renewals nobody sees coming — that is CLM, and document generation alone will not touch it. A useful test: if your legal team can describe the problem without mentioning the document itself, you are looking at CLM.
Conga CLM integrates natively with Salesforce, so agreements relate to the records that generated them — opportunities, accounts and quotes. That connection is what makes the useful reporting possible: contract value against pipeline, renewal exposure by account, cycle time from opportunity stage to execution. Conga also connects to other systems via APIs where the contract estate reaches beyond Salesforce. The design work is deciding which object owns what, because an agreement model that duplicates account data rather than relating to it causes problems for years.
Pre-approved language, organised so it can be found and applied automatically. In practice that means a clause taxonomy, a preferred position for each clause plus the fallback positions legal will accept, and the conditions that decide when each one is included — jurisdiction, contract value, product, entity. Conga CLM can include or exclude clauses automatically based on those conditions, and it tracks clause usage, which is how you eventually learn which terms get negotiated most. The library also needs its own ownership and versioning, or it drifts the same way loose templates do.
Yes, and the sequencing matters more than the volume. Moving files is straightforward; the work is capturing structured metadata — parties, dates, values, renewal terms — so the migrated estate is reportable rather than just stored. We normally prioritise active and high-value agreements first, since those are where renewal and obligation tracking pays back immediately, and handle the long tail afterwards. Where the estate is large enough that manual extraction is impractical, AI extraction is the route: see Conga AI and contract intelligence.
It will if you automate the process you have. Most approval bottlenecks are not a technology problem — they are a matrix that routes everything to everyone regardless of value or risk, with no delegation. Implementing that faithfully just makes the queue electronic. We redesign the routing as part of the work: risk-based bands, approvals triggered by clause deviation rather than by default, parallel routing where sequencing is not required, and delegation so absence does not stall the quarter. The control usually goes up and the cycle time comes down, because fewer things need approving at all.
Yes, and where an organization runs both, designing that handoff is usually the highest-value piece of the whole programme. The accepted quote carries the commercial terms — products, quantities, pricing, duration — and those should populate the agreement rather than being re-keyed into it. Done properly it also closes the loop the other way, so the executed contract is what renewal and billing work from. If you are implementing both, we sequence them so the shared data model is designed once: see Conga CPQ implementation.
Describe how an agreement gets from request to signature in your organization today — including the shortcuts people take. We will tell you which stage is actually the constraint, and whether CLM is the right answer for it.
Serving: US | Canada | UK | UAE | Australia | New Zealand