AMPSCRIPT VS SSJS IN MARKETING CLOUD Server-side JavaScript (SSJS) and AMPscript for the Marketing Cloud use cases have various similarities as well as differences, this blog covers various aspects of JavaScript and SSJS. SSJS is a server-side scripting language and is similar to JavaScript. Executed at the Salesforce Marketing Cloud servers. SSJS works with the libraries […]
- December 27, 2023
- December 22, 2023
Boost Your Security: Implementing reCAPTCHA v3 Why do we need reCAPTCHA? Marketing Cloud forms, as any other web forms, can be copied and moved to another domain, where an automated script would submit the form on a fixed schedule, thus creating a huge number of fake records in Marketing Cloud for spamming or hacking purposes. […]
- December 20, 2023
Introduction In today’s dynamic world of enterprise technology, effective data integration stands as a cornerstone for enhancing operational efficiency. Salesforce Field Service extends the capabilities of Service Cloud by offering a comprehensive approach to managing workforce operations outside traditional office settings, commonly known as “the field.” This platform enables seamless service delivery to customers through mobile […]
- December 15, 2023
Unlock Custom Object Data to Supercharge Your Pardot Campaigns Enhancing the Salesforce data model by integrating custom objects is a powerful feature, allowing businesses to create and relate records that are critical to their operations. Pardot custom objects enable the synchronization of Salesforce data for use in Pardot’s segmentation and automation. Despite their name, Pardot […]
- December 11, 2023
Revolutionize Marketing with ChatGPT and Salesforce Integration Integrating ChatGPT with Marketing Cloud can offer significant benefits by enhancing customer engagement, personalizing communication, and automating certain marketing processes. Marketing Cloud is a platform developed by Salesforce that allows businesses to manage customer journeys, deliver personalized content, and analyze campaign performance. Combining ChatGPT with Marketing Cloud can […]