Introduction to MobilePush What is MobilePush? Users of Marketing Cloud leverage MobilePush to effectively engage their audience through push notifications. Beyond this core functionality, MobilePush offers additional features such as in-app messaging, Bluetooth beacons, geolocation, and silent notifications. What I find particularly compelling about MobilePush is its ease of use once properly configured. Marketers can […]
Introduction: In the dynamic realm of web development, seamless communication between different scripting languages is crucial for creating robust and interactive applications. When it comes to passing variable values, developers often find themselves at the crossroads of AMPscript, Server-Side JavaScript, and Client-Side JavaScript. Each scripting language plays a distinct role in the web development process, […]
SALESFORCE MARKETING CLOUD WHATSAPP INTEGRATION MADE EASY Salesforce Marketing Cloud now integrates with WhatsApp, the popular messaging platform. This enables businesses to use WhatsApp’s high engagement rates for personalized marketing, customer support, and sales. Here’s why WhatsApp is essential for your marketing strategy. The Salesforce Marketing Cloud expands omnichannel engagement, connecting with customers through Contact […]
Introduction In today’s fast-paced digital world, reaching your audience through their mobile devices is more important than ever. This is where Marketing Cloud MobileConnect comes into play.With the ability to send personalized messages directly to your audience’s phones, businesses can engage with their customers in a more direct and meaningful way. What is MobileConnect? MobileConnect […]
LINE Engagement Boost: SFMC GroupConnect GroupConnect Overview: Group Connect is a tool in the Mobile Studio used to deliver personalized Facebook and LINE messages to your customers. It is used to send messages to contacts, manage contact subscriptions, and review messaging activities via messaging apps. Currently, GroupConnect supports the LINE mobile messaging app and […]