Pardot

Introduction Enhancing the Salesforce data model by integrating custom objects is a powerful feature, allowing businesses to create and relate records that are critical to their operations. Pardot custom objects enable the synchronization of Salesforce data for use in Pardot’s segmentation and automation. Despite their name, Pardot custom objects can reflect both Salesforce custom objects… Continue Reading Unlock Custom Object Data to Supercharge Your Pardot Campaigns

As marketers at TwoPir Consulting, we understand the importance of data. The more information we gather, the better we can understand our prospects and customers, creating detailed profiles for targeted engagement. Progressive profiling is an excellent strategy for collecting data incrementally. This approach allows you to build a comprehensive profile over time without overwhelming your… Continue Reading How to Implement Progressive Profiling in Salesforce Marketing Cloud