Level Up SFMC: How To Generate Barcodes And QR Codes With Ease

Introduction

Barcodes and QR codes have become essential tools in the realm of Salesforce Marketing Cloud, offering powerful ways to enhance subscriber engagement. Whether it’s for sending tickets, vouchers, discounts, or providing easy access to information through smartphones, incorporating barcodes and QR codes into your marketing strategies can significantly improve user experience. In this article, we will explore how to efficiently generate barcodes and QR codes within the Salesforce Marketing Cloud environment.

Salesforce QR Code Generator

Are you searching for an efficient way to integrate QR codes in Salesforce? Look no further! QR Codes or Quick Response Codes, those nifty two-dimensional barcodes, have changed how businesses bridge the gap between the digital and physical worlds. And with Salesforce, a leader in the CRM domain, implementing these QR codes has never been easier.

Why Use Salesforce QR Code Generator?

In the dynamic world of today, the agility to share vital information instantly with customers is invaluable. That’s where QR codes come into the picture, offering a quick, efficient, and innovative solution. With Salesforce’s capability to add QR codes directly to records, sharing essential details about products, services, or even exclusive offers is just a scan away. In this walkthrough, we’ll guide you on how to generate a QR code in Salesforce for seamless and swift access to corresponding records.

Generate a QR Code for a Contact in Salesforce

Curious about setting up a QR code for a contact in Salesforce? Follow our step-by-step guide, and you’ll be a pro in just 5 minutes:

Step 1: Go to Setup Menu:

• Go to the setup menu
• Click on the object manager
• Search contact object on quick find box
• Click on contact

Step 2: Create New Formula Field:

• Click on Fields & Relationships
• Click on new

Step 3: Select Data Type:

• Select data type as Formula
• Click on next

Step 4: Fill Details:

• Select formula return type Text
• Click on next

Step 5: Insert Formula For QR Code:

Here we Insert a formula that includes google API -> https://chart.googleapis.com/chart
width & height: chs=150×150
URL: chl=https://arrify.com/

• Check syntax by clicking on check syntax
  
• Click on next

Step 6: Field Level of Security:

• Select the profiles to which you want to grant edit access to this field via field-level security
  
• Click on next and then Save

Step 7: Create Contact Record:

• Go to the Contacts tab
  
• Click on new
  
• Fill out details
  
• Click on save

Step 8: Verify QR Code:

Go to the contact detail page to view the QR code for this record generated by Salesforce QR code generator using google API.

Generating QR Codes in Apex within Salesforce

While Salesforce offers a plethora of functionalities, generating QR codes directly within the platform requires a bit of coding finesse. In this tutorial, we’ll delve into how you can generate QR codes using Apex code in Salesforce.

Many online services offer APIs for QR code generation. For demonstration purposes, let’s consider using a hypothetical API:

Generating QR codes in Salesforce using Apex allows for seamless integration within your existing processes. Whether you opt for an external API or integrate a library, with a few lines of code, you can harness the power of QR codes directly within Salesforce.

Use Cases of Salesforce QR code generator

QR codes, with their ability to bridge the gap between the physical and digital realms, have found a myriad of applications in the Salesforce ecosystem. Let’s explore some of the most impactful use cases:

Event Management and Check-ins

• Badge Scanning: At conferences or trade shows, attendees can be given badges with QR codes. Scanning these codes can quickly check them into sessions or workshops, and the data can be instantly updated in Salesforce.
  
• Lead Capture: Instead of manually entering visitor details, booth staff can scan a visitor’s QR code to instantly capture and store their information in Salesforce.

Product Authentication

• Verification: For industries concerned with counterfeiting, QR codes on product packaging can be scanned to verify authenticity, with the verification data stored and tracked in Salesforce.
  
• Warranty Activation: Customers can scan a QR code to activate a product’s warranty, with the activation details logged in Salesforce.
  
  

Summary 

Integrating barcodes and QR codes into your Salesforce Marketing Cloud campaigns can significantly enhance user engagement and streamline various processes. Whether you choose the built-in capabilities of AMPScript or leverage external APIs and libraries, the ability to generate these visual elements opens up new possibilities for personalized and interactive marketing. Experiment with different types, sizes, and use cases to discover the full potential of barcodes and QR codes in Salesforce Marketing Cloud.