Reps Live in Six Tabs, Not One Pipeline
A rep's day splits across a dialer, an inbox, a calendar, and Salesforce, none of which agree on what happened last. Every context switch is a chance for a follow-up to get missed.
Integration — Salesloft · Salesforce
Sales Engagement Shouldn't Live Outside Salesforce. We Build It In.
Salesloft orchestrates every call, email, and meeting your reps run. Twopir wires it natively into Salesforce so cadence activity, lead status, and pipeline stay in one system of record.
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Trusted by 500+ organizations to build the Salesforce systems their sales teams run on.
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Trusted By
- SDR Teams
- Account Executives
- RevOps Leaders
- Customer Success
- Sales Managers
- Full-Cycle Reps
- Inside Sales
- Account Managers
Partner · Salesforce & HubSpot
- Salesforce Partner
- HubSpot Partner
- AI Delivery
The Real Cost Is Operational Friction.
Activity Data Arrives Late, or Not at All
Calls and emails get logged hours after they happen, if a rep remembers to log them manually. Managers end up coaching on stale information a full day behind reality.
Cadences Run Blind to Salesforce Truth
A lead converts, an opportunity closes, a contact opts out — and the cadence keeps firing anyway. Reps end up cold-calling customers because the two systems never told each other.
Managers Coach From Spreadsheets
Engagement metrics sit in Salesloft, pipeline sits in Salesforce, and nobody has both in one view. Every forecast call starts with someone exporting two reports and eyeballing a match.
Every Fix Is a New Point Integration
A Zapier flow here, a scheduled CSV import there — patched together by whoever had time that quarter. It works until volume goes up, and then it breaks in ways nobody can trace.
What Moves Between Salesloft and Salesforce
A Salesloft integration with Salesforce connects the cadence layer, where reps run calls, emails and meetings, to the system of record for leads, contacts and opportunities. Salesloft runs the outreach and Salesforce keeps the truth; Twopir Consulting designs what moves between them, in which direction and under which rules. We help growing and mid-market companies solve complex CRM, integration, and business system challenges, and we run the same work for enterprise sales organizations.
| What moves | Direction | Where it lands | Who works from it |
|---|---|---|---|
| Leads, contacts and opportunities | Both ways, in near real time | Matching records in both platforms | Reps and RevOps |
| Calls placed with click-to-dial | Salesloft to Salesforce | Activity on the right contact and opportunity | Reps and sales managers |
| Cadences | Salesloft to Salesforce | Salesforce campaigns, for campaign influence reporting | Marketing and RevOps |
| Lead conversion, closed opportunities, opt-outs | Salesforce to Salesloft | The cadence pauses or reassigns | SDRs |
| Booked meetings | Salesloft to Salesforce | The opportunity timeline | Account executives |
| Call counts, email opens, meeting-set dates | Rolled up inside Salesforce | Account and opportunity records, rep dashboards | Sales managers |
| Territory and routing rules | Salesforce to Salesloft | Cadence assignment | Sales operations |
Salesloft rarely sits alone in the sales stack. We also connect Salesforce to RingCentral telephony, Chili Piper meeting routing and ZoomInfo contact data, and the CRM underneath is covered on our Sales Cloud services page. The full list of systems we connect is on integration services.
What Salesloft Puts Inside Your Salesforce Org.
Bi-Directional Object Sync
Leads, contacts, and opportunities stay identical in both platforms, updated in near real time in either direction.
Click-to-Dial & Call Logging
Reps dial from the record and every call attaches automatically to the right contact and opportunity, no manual entry.
Cadence-to-Campaign Mapping
Salesloft cadences map to Salesforce campaigns, so campaign influence reporting reflects what reps actually did.
Converted-Lead Detection
The moment a lead converts, its cadence pauses or reassigns automatically, so no one keeps prospecting a customer.
Custom Sync Rules Engine
Field-level and object-level rules decide what syncs, when, and under what conditions, tuned to your data model.
Activity Rollups on Account & Opportunity
Call counts, email opens, and meeting-set dates roll up onto the records managers already work from daily.
Meeting Scheduler Integration
Booked meetings write back to the opportunity timeline automatically, with no separate calendar reconciliation step.
Rep Performance Dashboards
Engagement metrics and pipeline outcomes sit in a single Salesforce dashboard, built to your existing KPI set.
Territory & Lead Routing Alignment
Cadence assignment respects your existing Salesforce territory and routing rules instead of running a parallel logic.
We Don't Deploy Software.
We Build Operating Infrastructure.
Most implementations run four to eight weeks depending on object complexity and how many cadences, sequences, and custom fields need to be mapped. Four phases, each tested against your real data before the next one starts.
Discovery & Data Audit
FocusMapping Your Lead, Contact, and Opportunity Model
We map your current lead, contact, and opportunity model, then audit existing Salesloft usage — cadences, mailboxes, and dialing setup — to find where the two systems already disagree.
Sync Architecture & Field Mapping
FocusDesigning the Sync Rules Against Your Real Data
We design the object and field mappings, converted-lead handling, and sync rules against your actual data model, not a default template, so nothing breaks the first time volume spikes.
Cadence & Automation Build
FocusBuilding Cadence Mapping and Rollups in Salesforce
We build the cadence-to-campaign mapping, routing alignment, and activity rollups inside Salesforce using Flow and Apex, tested against real records before anyone touches production.
Rollout, Adoption & Tuning
FocusRolling Out by Team and Tuning After Go-Live
We roll out by team, monitor sync error logs in the first weeks, and retrain managers on any reporting view that changed, so the org adopts it instead of routing around it.
The Outcomes Teams Actually Come Back For.
One System of Record for Every Touch
Calls, emails, and meetings all land on the Salesforce record automatically, so no one has to ask "did that actually happen?"
Reps Spend More Time Selling
Manual logging disappears from the rep's day, which reclaims time that used to go into admin work instead of outreach.
Managers See Pipeline and Activity Together
One dashboard shows engagement volume next to pipeline movement, so coaching conversations start from the same numbers.
Cadences Stop Targeting Dead Leads
Converted-lead detection pulls a contact out of prospecting the moment they become a customer, protecting the relationship.
Forecast Accuracy Improves With Real Activity Data
Forecasts get built on actual call and meeting counts instead of self-reported updates, closing the gap between plan and result.
New Rep Onboarding Takes Days, Not Weeks
New reps step into cadences and dashboards that already reflect Salesforce truth, so ramp time isn't lost to tool confusion.
Where We See Salesloft Deliver Most.
Scaling SDR Teams
An outbound SDR team scaling past its first 10 reps.
- What breaks
- Manual logging that worked at five reps starts breaking down at fifteen.
- What we build
- We rebuild the sync and routing layer so headcount growth doesn't multiply the admin load, and managers keep visibility into every new hire's ramp.
Post-Acquisition Merge
A post-acquisition sales org running two CRMs at once.
- What breaks
- One team's Salesloft instance points at a legacy system, the other at Salesforce.
- What we build
- We consolidate the integration onto a single Salesforce org so the combined team reports on one pipeline from day one.
Enterprise AE Cycles
An enterprise AE team with long, multi-touch sales cycles.
- What breaks
- Deals span dozens of touches across months, and the activity history has to survive rep turnover intact.
- What we build
- We build the rollups and cadence history so a new AE inherits full context, not a blank record.
CS Renewal Expansion
A Customer Success team expanding into renewals and upsell.
- What breaks
- CS reps start running structured outreach for the first time, using cadences originally built for net-new sales.
- What we build
- We adapt the mapping and routing rules so renewal motion doesn't collide with the SDR team's pipeline.
Running cadences in a different tool? We also build outbound on Salesforce with Outreach and Reply.io. The operating model around all of it is revenue operations.
We're Not a Vendor. We're an Architectural Partner.
We Map to Your Process, Not a Template
Field mappings and sync rules get built against how your team actually sells, not a generic Salesloft-Salesforce starter config.
Certified Across Both Platforms
Salesforce Partner and HubSpot Partner status means the integration is built by people certified on the systems it connects.
A Full Delivery Team, Not a Bench of One
Our India-based team of 40+ people supports clients across the US, UK, UAE, Australia, and Canada, so time zone coverage doesn't slow the build down.
Pattern Recognition From Every Deployment
Across 250+ deployments for 500+ clients, we've already seen the sync edge case your data model is about to hit, and we design around it before it costs you a broken cadence.
We Stay Past Go-Live
Sync errors and adoption gaps show up in the first few weeks of real usage. We're still watching the logs when they do. Beyond that window, ongoing Salesforce support is available.
Questions Sales Leaders Ask Before We Start.
Salesloft works alongside Salesforce, not in place of it. Salesloft handles the cadence layer — calls, emails, and scheduling — while Salesforce stays the system of record for leads, contacts, and opportunities. Twopir builds the sync layer so both platforms read from the same truth instead of drifting apart.
Most implementations run four to eight weeks depending on object complexity and how many cadences, sequences, and custom fields need to be mapped. A single sales team on standard objects can go live in under a month. Multi-team or multi-org rollouts with custom lead routing typically take six to eight weeks.
Twopir configures converted-lead detection so Salesloft recognizes the moment a lead converts to a contact in Salesforce and automatically pauses or reassigns the cadence. This stops reps from cold-calling someone who is already a customer or already working with another rep.
Yes. Twopir typically runs the new sync architecture in parallel with your existing tools before cutover, so call logging, click-to-dial, and email tracking continue uninterrupted while we validate field mappings and sync rules against live data.
Yes. Twopir has delivered Salesloft-Salesforce integrations for teams spanning the US, UK, UAE, Australia, and Canada, including region-specific routing rules, time-zone-aware cadence scheduling, and currency-aware reporting rollups.
Every engagement includes a tuning window after rollout where we monitor sync error logs, adjust cadence-to-campaign mappings based on real rep usage, and retrain any manager whose reporting views changed. Ongoing managed support is available beyond that window.
Get Started
Ready to Run Cadences on Salesforce Data You Can Trust?
Twopir maps your sync architecture, cadence automation, and reporting to how your team actually sells, then stays on to tune it after go-live.
