Salesforce · Validity DemandTools

Validity Demand Tool: Data Solutions with Twopir Consulting

In today’s data-driven world, businesses must ensure that their information is accurate, relevant, and valid. The Validity Demand Tool is a powerful solution designed to optimize data accuracy, improve business decision-making, and enhance operational efficiency. This guide will explore its features, benefits, and how it can help organizations maximize their data potential.

Talk to a DemandTools Expert Explore the Modules
Data Quality Pipeline
WHERE THE DATA COMES FROM Your Salesforce Org Leads · Contacts · Accounts External Files Access · Excel · UDL Standard Objects Custom Objects Force.com Data DEMANDTOOLS · RUN BY TWOPIR Maintenance Mass updates · Ownership · Backup Cleansing Dedupe · DupeBlocker · Leads Discovery Find/Report IDs · EmailConnect Verification Email status logged in Salesforce DEVELOPER · PROFESSIONAL · ENTERPRISE · UNLIMITED 2πr WHAT CLEAN DATA GIVES YOU Clean Records Deduped, standardized and verified Better Decisions Reliable data for analytics and reports Less Time & Cost Corrections that run automatically CONTROL · STANDARDIZE · VERIFY · DEDUPLICATE · IMPORT
12+
Years Salesforce delivery
500+
Clients served
250+
Deployments delivered
10+
DemandTools modules

Trusted by 500+ organizations — growing, mid-market and enterprise teams that rely on clean Salesforce data, supported by Twopir Consulting.

Mitratech
Kacific
Spinify
Platform9
LegalZoom
Magnus Health
Leverage Companies
Ultra Consultants

What We Work With

  • Salesforce Partner
  • HubSpot Partner
  • Validity DemandTools
  • DupeBlocker
  • BriteVerify
  • BulkBackup
Definition

What is the Validity Demand Tool?

The Validity Demand Tool is a data validation and management solution that helps businesses verify, clean, and enrich their datasets. It ensures that customer information, marketing lists, and operational data remain up-to-date and reliable.

The tool, and the team that runs it

DemandTools is Validity's product. The modules, matching and email verification described on this page are its own capabilities. Twopir Consulting is the Salesforce team that puts them to work in your org: we build the corrective scenarios, run the cleanses, updates and imports, set up duplicate prevention, and report on what changed.

We work with growing, mid-market, and enterprise organizations that need help with complex CRM implementations, integrations, and business system challenges. DemandTools work sits inside our wider Salesforce consulting practice, alongside Duplicate Check data management and data analytics services. For more background, read our article on improving Salesforce data quality with Validity.

Key Features

Key features that keep data valid

Five capabilities do most of the work: validation, duplicate removal, enrichment, automation, and compliance.

Real-time Data Validation

Ensures the accuracy of emails, phone numbers, and addresses.

Duplicate Detection & Removal

Eliminates redundant data for streamlined operations.

Data Enrichment

Enhances existing records with additional relevant details.

Automated Workflows

Saves time by integrating with CRMs and databases.

Compliance & Security

Meets data protection standards, such as GDPR and CCPA.

DemandTools Overview

DemandTools at a glance

What the suite does, where the records it updates can come from, and how its modules are grouped.

Overview

DemandTools is a suite of modules to:

  • Control
  • Standardize
  • Verify
  • Deduplicate
  • Import & manipulate

Capabilities

We update thousands of records from:

  • An Access Database
  • Excel spreadsheet
  • Or even a UDL file
  • Administrative toolset

Modules

There are 4 modules of DemandTools:

  • Maintenance Modules
  • Cleansing Modules
  • Verification Module
  • Discovery Module
DemandTools Modules

What each module does in Salesforce

The suite is organised in four groups. Maintenance modules change data in bulk, cleansing modules find and prevent duplicates, discovery modules match outside data to Salesforce, and verification checks email addresses.

Group 01 · 6 modules

Maintenance modules

Mass Effect

  1. Choose a File
  2. Select an Operation
  3. Field Mappings
  4. Saving the Scenario
  5. Select the rows to use in the operation & process

Mass Change

The MassChange tool allows to specify a condition to find matching objects of most salesforce.com tables and set values for those tables to specific values that we choose. It is designed to allow to quickly change hundreds of records that require a common value in minutes.

Mass Impact

The MassImpact module is what CRMfusion terms a multi-table data manipulator. Changes take place directly at the Salesforce data center without the need to import or export the records. MassImpact is a more powerful module than MassChange due to its multi-table capabilities.

PowerGrid

Modify data record-by-record or apply changes to an entire data set in a grid-based view of your data that also supports merging and helps identify and purge junk data.

Reassign Ownership

Mass transfer ownership of records and their related sub-object records in a single pass with single or multi-rule-based assignments.

BulkBackup

Create an automatic backup of Salesforce data leveraging the bulk API that can be saved as a .accdb or .csv file format.

Group 02 · 3 modules

Cleansing modules

Single Table Dedupe

Find and merge duplicate records in standard and custom objects with advanced matching algorithms, custom master record selection, and field data retention techniques.

DupeBlocker

Prevent duplicates for standard and custom objects as records are created and modified in Salesforce with the ability to block, report or auto-merge duplicates.

Lead Conversion

Mass convert Leads in one pass without creating duplicate Contacts or Accounts using multi-layer matching techniques and conversion options.

Group 03 · 2 modules

Discovery modules

Find/Report IDs

Compare data from external files to Salesforce records of any object and return the Salesforce ID and other Salesforce field data when a match is found.

EmailConnect

Verify Contact and Lead email addresses in bulk and on a schedule, and log the verification results on the record in Salesforce using BriteVerify email verification technology.

Group 04

Verification modules

Email verification for leads and contacts

Connect with prospects and customers and protect your sender reputation with email verification for leads and contacts. Expose which addresses are valid for sending and log the address status in Salesforce to easily exclude invalid addresses from your campaigns.

Benefits

Benefits of using the Validity Demand Tool

Clean data pays off in four places: the time your team spends on it, your marketing budget, the decisions made from your reports, and the systems that share the data.

Increased Efficiency

The tool automates data validation processes, reducing manual work and improving productivity. It ensures real-time data accuracy, allowing teams to focus on strategic tasks.

Higher ROI

Eliminating invalid contacts minimizes wasted marketing spend, ensuring resources are allocated efficiently. Businesses can target genuine leads, leading to improved conversion rates and revenue growth.

Better Decision-Making

Reliable, high-quality data provides actionable insights, helping businesses make informed choices. Accurate analytics and reports enable strategic planning and risk reduction.

Seamless Integration

The tool integrates effortlessly with popular platforms like Salesforce, HubSpot, and Monday.com. This enables smooth data synchronization, reducing workflow disruptions and enhancing operational efficiency.

How Twopir Helps

How we can help with DemandTools

Twopir Consulting runs DemandTools for you: we decide how bad data is found and corrected, run it, and keep it running. This is the work we take on.

  1. Maintain data standards by developing corrective actions (scenarios) to common data mistakes.

  2. Provides great flexibility in terms of how dupes are identified with multiple methods available for merging records.

  3. Allows correctly identifying inaccurate, incomplete, or duplicated data from a data source.

  4. Allows to utilize deletion, modification, appending, merging, or other methods to correct bad data.

  5. Clean data as it enters the data source to prevent mixing bad data with cleaned data.

  6. Provide follow-up information after data cleanings through a visual dashboard or reports.

  7. Automatically run data identification, correction, and normalization on data sources.

Results

The results of clean data

The Validity Demand Tool is essential for businesses looking to maintain high-quality data and improve overall efficiency. By leveraging its features, organisations can enhance customer engagement, boost conversions, and make data-driven decisions with confidence.

  • Clients have more informed decision-making
  • Clients have better data compliance in place
  • Clients have better audience segmentation
  • A booster for marketing campaigns: the right message at the right time
  • Clients improved relationships with customers
  • Good data leads to reduced time and cost
  • A single source of truth
  • Increased profitability
Common Questions

DemandTools questions, answered plainly

The Validity Demand Tool, DemandTools, is a data validation and management solution for Salesforce that helps businesses verify, clean, and enrich their data. It is a suite of 10+ individual modules to control, standardize, verify, deduplicate, import, and generally manipulate Salesforce and Force.com data, and it is now owned by Validity.

DemandTools is designed to work in the Developer, Professional, Enterprise, and Unlimited versions of Salesforce.

Maintenance modules (Mass Effect, Mass Change, Mass Impact, PowerGrid, Reassign Ownership and BulkBackup) update, reassign and back up data in bulk. Cleansing modules (Single Table Dedupe, DupeBlocker and Lead Conversion) find, merge and prevent duplicates. Discovery modules (Find/Report IDs and EmailConnect) match external files to Salesforce records and verify email addresses. The verification module checks lead and contact email addresses and logs their status in Salesforce.

Single Table Dedupe finds and merges duplicates in standard and custom objects, with advanced matching algorithms, custom master record selection and field data retention. DupeBlocker prevents new duplicates as records are created or modified, and can block, report or auto-merge them. Lead Conversion mass converts leads in one pass without creating duplicate contacts or accounts.

Yes. EmailConnect verifies contact and lead email addresses in bulk and on a schedule using BriteVerify email verification technology, and logs the result on the record in Salesforce. That shows which addresses are valid for sending, so invalid ones can be excluded from campaigns and your sender reputation is protected.

Yes. It can update thousands of records from an Access database, an Excel spreadsheet or a UDL file. Find/Report IDs compares data in external files with Salesforce records of any object and returns the Salesforce ID and other field data when a match is found.

Twopir Consulting builds corrective scenarios for common data mistakes, decides how duplicates are identified and merged, finds inaccurate, incomplete or duplicated data and corrects it by deleting, modifying, appending or merging. We also clean data as it enters, automate identification, correction and normalization, and report on each cleanse through dashboards or reports. We work with growing, mid-market, and enterprise organizations.

Next Step

Get your Salesforce data back under control

For assistance with Salesforce and DemandTools, please contact us directly by completing the form below. A first conversation covers where your data comes from, where duplicates and bad records show up, and which DemandTools modules would fix them.

Talk to a DemandTools Expert Explore Salesforce Consulting

Talk to a Salesforce architect who works with DemandTools