Unleash marketing ROI with new Salesforce Advertising Studio

Introduction

Salesforce’s product line includes Salesforce Advertising Studio, which helps businesses digitize marketing on a wider scale and achieve more exact audience targeting.

You can design a distinctive customer experience in terms of the adverts that are shown to customers thanks to the advertising cloud. To contact them, it makes use of each customer’s CRM data. There is no single suite in which the data can be used. Data from the Marketing Cloud, Sales Cloud, and Service Cloud can be imported.

How does an advertising studio work?

To target current customers and audiences that look like them on social media, it uses data collected from interactions on mobile devices, email marketing, and site conversion.

Key features of Advertising Studio

1. Journey Builder Advertising :
   

   With the help of the journey builder tool of the marketing cloud, you can visualize the sequence of actions that a consumer would take to reach the intended endpoint. It adopts the concept of a goal for each journey and is thus more data-driven.
   Example: End goal – Customer to sign up for an event.
   The buyer must go through several processes to obtain the required ticket or meeting connection. You can configure each phase of this plan using Journey Builder. Additionally, it enables you to meet the needs of clients who could pause mid-task, such as the sign-up and depart. With Journey Builder, you can send an email or a mobile notice with the necessary instructions to bring them back on track. Imagine the individualized, intimate experience this offers.

2.  Advertising audience :
   

   With the help of this function, you can categorize your audience according to a certain demographic, adjust your adverts to their needs, and create look-alike leads based on these demographics.
   You must register for an Ad account on Facebook or Twitter, depending on your preference.

3. Lead capturing :
   

   On the Sales Cloud and Marketing Cloud, lead collection can be done with slightly different setups. Administrator rights are a typical configuration for these setups. You can extract leads from your social media accounts and establish a lead capture in Advertising Studio if you have admin rights and access to your social media accounts.

Importance of Advertising Studio Marketing Cloud

• Email marketing efforts benefit from it.
• With the trip builder tool, the buyer’s experience is improved.
• Based on the characteristics of their top buyers, it enables customers to collect leads from social media. As the cycle continues, revenue grows.
• It acts as the center of the Marketing Cloud’s marketing operations.
  
  

How can you set up your Advertising Studio account and start taking advantage of its features?

Steps to set up Salesforce Advertising Studio Marketing Cloud Salesforce Advertising studio setup starts with the account configuration for the users and their level of access.

Step 1: Account configuration

The first step in account configuration is defining the advertising studio’s users. You then specify each user’s level of access and record these modifications in the Marketing Cloud.

Demo:

Three users—Admin, Advertising Manager, and Designer—are chosen. For security purposes, these users will have varying degrees of access to the Advertising Studio platform. After clearly outlining the actions that these users are capable of performing, you document it (ideally in tabular form for accessibility).

Note the steps:

• Define the users.
• Define the level of access for each user.
• Documentation.

   

Step 2: Navigation & granting access

• Navigate to Setup and Administration on the dashboard.
• Admin, Advertising Manager, and Designer should be created as users.
• Change these users’ roles and permissions by your documentation.

Enabling the API user setting for the users is another option

With these all set, you should have:

• Journey builder.
• Advertising audience.
• Lead capture.

Now, you can build audiences based on your social media connections and import the data into Advertising Studio.

Step 3: Monitoring the flow of data

Users can create an Ad account for the social media sites after the setup is complete and connect them. Now that your viewers can be monitored, grouped, and approached by their demographics, you may rinse and repeat.

Additionally, data from the Sales cloud can be merged with that from the Marketing cloud.

Benefits of Salesforce Marketing Cloud Advertising Studio

Like all offerings in the Salesforce product suite, Marketing Cloud Advertising Studio provides seamless cross-platform data access and robust data security. More specifically, it enables you to:

• Develop one-to-one, highly personalized advertising campaigns.
• Automate the transfer of leads from social media directly to Salesforce.
• Identify and target lookalike audiences on social media platforms.
• Collect comprehensive customer data from cross-channel advertising efforts.
  
• Customer information never leaves the secure Salesforce platform’s encryption.
  
  

Customer Relationship Management (CRM) and Its Influence on Advertising

Customer relationship management (CRM) is a strategic approach designed to help businesses oversee and analyze customer interactions and data throughout their lifecycle. The primary objectives are to enhance customer service, boost customer retention, and drive sales growth. CRM systems gather data from various communication channels, including a company’s website, phone calls, emails, live chats, marketing materials, and social media platforms.

Interaction Between CRM and Advertising Efforts

The synergy between CRM and advertising is crucial for businesses aiming to maximize their marketing ROI. Leveraging CRM data allows advertisers to gain profound insights into customer behavior, preferences, and purchasing history. This information is invaluable for creating highly targeted advertising campaigns that connect with audiences on a more personal level.

Benefits of Integrating CRM Data with Salesforce Advertising Studio

• Enhanced Targeting: Utilize detailed customer data to reach the right audience.
• Personalization at Scale: Deliver personalized messages to a broad audience effectively.
• Precision Timing: Optimize the timing of ads to coincide with key moments in the customer journey.
• Improved Customer Journeys: Seamlessly integrate advertising efforts with the overall customer experience.
• In-depth Analytics: Gain comprehensive insights into the performance of advertising campaigns for continuous improvement.

   

Summary

Salesforce Advertising Studio offers powerful tools to significantly reduce advertising and awareness-building costs. By leveraging demographic targeting to reach clients with shared interests, businesses can create highly effective campaigns. This approach ensures that organizations can make data-driven decisions while adhering to their budget constraints, maximizing ROI and improving overall marketing efficiency. Advertising Studio’s capabilities empower any business to optimize their advertising efforts, making it a vital component of a successful marketing strategy.