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Introduction: Account Engagement, formerly known as Pardot, is a powerful marketing automation tool widely used by Salesforce customers. Since its acquisition by Salesforce in 2007, it has been integrated deeply into the core Salesforce platform, providing unique opportunities for architects to optimize their Account Engagement instances. This guide explores the complexities of Account Engagement, focusing… Continue Reading Boost Sales With New Account Engagement (Pardot) Strategies

Introduction Email is at the heart of marketing automation—consider it the ‘bread and butter’ of your marketing efforts. When starting with Pardot, sending an email often tops the list of tasks. Whether you’re new to Pardot or looking to refine your email strategy, this unique guide will help you harness Pardot’s email capabilities and craft… Continue Reading The Ultimate Guide to Crafting Compelling Pardot Email